B2B Sales Playbook

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Andy Laws, Sales Development Leader at Databricks and Founder of Rev Rocket, joins host Martin from Lead Forensics to challenge some of the biggest assumptions in sales development right now. From scaling the BDR function at Braze through to IPO, Andy's seen what works at speed and what quietly breaks teams when no one's paying attention. He shares the one structural mistake he se...

In this episode, Charlotte Lloyd joins host Martin from Lead Forensics to unpack why most deals don't fail at the close, they fail on the very first call. She breaks down what "elegant selling" actually looks like in practice: getting buyers to diagnose their own problems, qualifying to *disqualify* , and why pushing for a "yes" is often the fastest way to lose a deal. We also dig into LinkedIn st...

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In this episode of What I Wish I’d Known About Sales , Martin from Lead Forensics chats with Tom Boston , Brand Growth Manager at My Sales Coach , about his journey from cold-calling in the trenches to becoming a familiar face in the sales community. Tom opens up about finding his voice on LinkedIn, why humour and authenticity matter more than sounding “professional”, and how leaning into who you...

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Nia Secker . Nia has built a powerhouse reputation on LinkedIn by pulling back the curtain on the SDR experience. She shares everything from live cold calls to the hilarious realities of sales life. As the SDR Manager at My Sales Coach , Nia is on a mission to...

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Fred Copestake . Fred is a renowned sales trainer, founder of Brindis , and the author of acclaimed books including Selling Through Partnering Skills , Ethical Selling and Hybrid Selling . With a career built on moving sales away from the high-pressure tactics...

In this episode of  "What I Wish I'd Known About Sales"  brought to you by  Lead Forensics  on The B2B Sales Playbook  Podcast, we're joined by Harry Monkhouse . Harry, the Global BDR Manager at LastPass and founder of Onrush Consulting , has a career spanning from pounding the phones as an SDR to leading global teams and advising multiple startups on go-to-market strategy...

In this episode of  "What I Wish I'd Known About Sales"  brought to you by  Lead Forensics  on The B2B Sales Playbook  Podcast, we're joined by Neil Bhuiyan . Neil, the creator of the HappySelling.io platform, has a career spanning nearly two decades in sales, beginning as an entry-level SDR and culminating as a trusted sales coach and founder. We dive into his unique jour...

In this episode of  "What I Wish I'd Known About Sales"  brought to you by  Lead Forensics  on  The B2B Sales Playbook  Podcast, we're joined by Steven Birdsall . Steven, the Chief Revenue Officer at Alteryx , has led sales organizations from Fortune 500 companies like SAP and Oracle to successful IPOs. We dive into his unique perspective on adapting global leadership...

In this episode of  "What I Wish I'd Known About Sales"  brought to you by  Lead Forensics  on  The B2B Sales Playbook  Podcast, we're joined by Robin Burr . Robin is a sales trainer and coach who helps reps stop losing deals they deserve to win by teaching them to think like a profiler, speak like a hypnotist, and sell like a psychological operator. We dive into the...

In this episode of  "What I Wish I'd Known About Sales"  brought to you by  Lead Forensics  on  The B2B Sales Playbook  Podcast, we're joined by Robert Akerele . Robert, who started his career in recruitment for mergers and acquisitions, shares his incredible journey into tech sales. We dive into the mindset that took him from a cold-calling champion to an AE, his sec...

In this episode of  "What I Wish I'd Known About Sales"  brought to you by  Lead Forensics  on  The B2B Sales Playbook  Podcast, we're joined by Virginia Coates , Business Development Director at Jump Sec . Ginny, who began her career as a primary school teacher, shares her fascinating journey into the world of tech sales. She offers authentic insights on how skills l...

In this episode of  "What I Wish I'd Known About Sales"  brought to you by  Lead Forensics  on  The B2B Sales Playbook  Podcast, we're joined by CEO and Founder Paul Thomas . He reveals his lessons from years on the front lines, what to look for when building a winning sales team, and what AI means for the future of sales. You won't want to miss this one. Hosted on Ac...

In this episode of  "What I Wish I'd Known About Sales"  brought to you by  Lead Forensics  on  The B2B Sales Playbook  Podcast, we're joined by B2B sales expert Emily White . Emily known as " Recruitment Secrets " on TikTok, shares her authentic insights on navigating the world of sales. She offers practical advice on topics like cold calling, building a personal bra...

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by B2B sales expert Sarah (Saz) James . Saz shares her candid insights on navigating the world of sales, from mastering lead generation and cold calling, to building resilience and breaking down barriers for women in the industry.   Follow us for more:...

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Jarrod Best-Mitchell. Discover the key insights he wished he'd known sooner about optimizing LinkedIn and becoming a more effective social seller, directly impacting sales success. Follow us for more: 🌐 Lead Forensics Website 🔗 LinkedIn 🎶 TikTok 🐦 X Hosted...

In the deep waters of B2B sales, the Commitment Kraken looms large, wrapping its tentacles around prospects and impeding them from making decisive commitments. |  Our B2B Superpowers webinar is here to equip you with the tools to convince the Commitment Kraken and secure unwavering commitments from your prospects! 💪💼 2023 may have brought its share of challenges, but with our expert guidance, yo...

In the eerie darkness of sales, the Call Anxiety Conjurer lurks, casting a spell of fear over even the bravest of salespeople. The mere thought of making sales calls can send shivers down the spine, conjuring visions of rejection, uncertainty, and pressure to perform. Fear not, for we have the ultimate antidote to furnish you with B2B Superpowers! 🚀 You'll learn how to: 🎯 Master the art of...

Are you tired of facing the relentless Dr. Drought, casting a scorching spell and leaving your sales pipeline parched and barren? 🚀 Fear not, for our B2B Superpowers webinar is here to equip you with the tools to combat Dr. Drought's malevolent influence! You'll learn: 🔥 How to infuse your pipeline with a blazing flow of high-quality prospects and leads. 💧 Strategies to nurture and cu...

Video to this week's podcast here Are you ready to conquer the villain that lurks within, holding you back from achieving your full potential?  Join us for an extraordinary webinar where we reveal the secrets to defeating the ultimate adversary in B2B, Your Inner Sales Self- Saboteur. You'll learn: 🚀 How To Understand Your Inner Sales Self - Saboteur: Delve into the depths of Your Inner...

Unlock the secrets to effortlessly bypassing this notorious obstacle 🔑 Join us for the electrifying webinar "How to Get Past the Gatekeeper" designed exclusively for sales superheroes.🚀 On August 24, we'll cover how to: 🔮 Decode the Gatekeeper's Mind ✨ Craft Irresistible Opening Lines 🧭 Navigate Obstacles with Ease 🔥 Empower Your Elevator Pitch Plus, much more! Don't...

Welcome to another edition of B2B Superpowers- this time, we welcome back Mike Manzi to discuss Negotiation Nightmares!  Negotiating is a key skill for any B2B Superhero and Mike does not disappoint with bringing his own Superpowers to this conversation! Listen out for his tip on how to read minds too!  Enjoy!  Essential B2B Podcast Lead Forensics LinkedIN Lead Forensics TikTok Lead Forensics Inst...

Welcome back to another B2B Superpowers episode! This week, we're talking to Tom Armitage all about how to handle objections like Captain America wielding his mighty shield, and how to overcome that treacherous B2B Supervillain- The Objection Overlord! Loads to take away as always- get ready to charge up your powers and handle ALL objections that come your way! Enjoy!  Essential B2B Podcast L...