B2B Power Hour

Nick sits down with Nate Nasralla, Founder of Fluint to discuss how Enterprise AE’s are actually closing deals with the ever growing buying committees. Nate quickly dives into how to stop losing deals when you’re not in the room, camouflaging content as internal memo’s, the art of enabling buyer’s in complex deals, and more. Every Enterprise seller NEEDS to listen to this!!!

Nick and Morgan review a dozen profiles on their live show. If you'd like to follow-along with visuals, check out the B2B Power Hour YouTube channel! Your profile is the foundation to high-performance social selling. It’s your landing page, your business card, and your pitch — all wrapped up in one. We’re going deep on LinkedIn profiles: tearing apart their headlines, cover photos, about sections,...

Nick joined UnboundB2B to discuss building better buyer's journeys. He dives into the customer insights and value delivery necessary to succeed in modern B2B buying journeys. It's no secret that "why now" is one of our favorite questions to ask. Nick dives and explains how "why now" can entirely transform the outbound motion, the customer experience, and building a buyer's journey. Forget personas...

Nick sits down with Jordan Crawford, co-founder of Blueprint to unpack why he doesn’t recommend SDR's build account lists, his title upgrade to VP of Sales Enablement @ Outreach (experiment), the reality of hyper-personalization, how SDR’s can better understand customers and where sales managers fit in all of this. This will change the way you do outreach!

Most sales reps have no idea what to do other than sending a DM to book a meeting. The problem is... people don’t like cold pitches in their DMs. So how do you engage prospects? We’re diving into how to do engagement strategies right. From sequences to outreach methods, we’re exploring how to leverage LinkedIn to sell — without having to sell out. Join us for this B2B Power Hour workshop on: ✅ Ho...

Daniel Kading sits down with Morgan to discuss how to create community on LinkedIn (and TikTok) through better content and comments. They unpack Daniel’s strategy to generate new content strategies, engage with peers, and build deeper relationships with people. There’s genuine laughter and inspirational stories as Daniel references his many experiences and passions to building community. If you're...

Esben Friis-Jensen, Chief Growth Officer at UserFlow, sits down with Morgan to discuss what makes product-led growth unique and how companies can make that transition. Esben lays out the fundamental building blocks of a product-led company, how it informs decisions for marketing & sales, and where companies often go wrong in the transition. Based on his experience transitioning his previous firm t...

In the spirit of April Fool’s, we’re talking about all the ways *not* to do outreach on LinkedIn. We’ve seen all sorts of funny pieces of advice — and received some strange DMs — for outreach on LinkedIn. Let’s explore the many methods of madness companies think work on LinkedIn, but actually don’t. Join us for this B2B Power Hour workshop on: ✅ Cold outreach sequences ✅ LinkedIn automation ✅ H...

Nick sits down with Meghann Misiak, Founder of The Path to President’s Club to discuss the formula for better discovery. Yes, you’ll get a new opener for your calls, a bunch of great questions and an answer to “How few meetings should you have”, but we’ll dive even further to figure out why deals are won in discovery. You will never want to skip past discovery to a demo again!

Andrea Zoellner, VP of Marketing at Kinsta, sits down with Morgan to discuss their unique approach to building a powerful marketing engine. Kinsta invested early in content marketing –– so they dive into the ways they continue to build, research, and invest in their immense content library. Morgan also explores the ways Kinsta measures marketing performance, including a unique perspective on mappi...

Bad prospecting creates all kinds of problems. From inconsistent pipeline to cash flow difficulties, lots of companies recognize that getting the fundamentals right yields better results. And then they fix it. Right? Right?! (We’re waiting with baited breath) Here’s the problem: there are *three* additional hidden costs of bad prospecting that dramatically change a company’s trajectory. Join us fo...

Nick sits down with David Hoffeld, Author of The Science of Selling + Sell More With Science & CEO of Hoffeld Group to uncover the science behind high performance sellers. David discusses the research that will help you lead better discovery calls, inspire change, advance the sale and be more ethical in your approach. Plus, not to mention our first science backed Power Hour!

Nick sits down with James “Saywhatsales” Buckley to dive into the massive change that has rocked the sales profession over the past 17 years and have a little fun in the process (James got a cease & desist order)! James breaks apart how onboarding & training have changed since 2019 while touching on the cancer that plagues the sales profession. To top it all off, James talks about sales leadership...

The last thing leadership thinks about is content in the sales process... yet, it’s the only thing that gets invited into the board room before sales talks to them — and often enough, after as well. So why don’t companies create content? And how much are they willing to lose before they answer that? Content is one of the easiest ways to get customers to think about change — before they’re even loo...

Morgan sits down with Dan Mott, Founder at SIX3MEDIA and host of the Power Hour (no, not this one!). They dive into how to properly use LinkedIn in 2022. From writing a better tagline, creating and refining an about section, and having intentional – but casual! – conversations with your target audience, Dan charts a path to better social selling strategies. Also, he shares his secrets of success f...

Nick sits down with Jason Bay (JBay), Chief Prospecting Officer, at Blissful Prospecting and host of the Blissful Prospecting Podcast. JBay starts by telling us how to focus on the right accounts to maximize our time and transitions into how we can compound on success. His section on the hierarchy of relevance is a MUST LISTEN. At the tail end, JBay touches on his advice to sales managers to up th...

Let’s face it. Most upfront work companies do before they run an outbound campaign is downloading a ZoomInfo list and filtering out old contacts. Maybe they match it with an idealized ICP. But then the results of their campaign come rolling in… It’s average. 2% response rates for burning your total addressable market (TAM). This kind of outbound is unsustainable. What if there was an alternate way...

Nick was interviewed by Josef Reisz of SalesNation. SalesNation is the international podcast for sales leaders and organizations, providing insights into THE PROBING SALES FRAMEWORK™️ and other sales strategies such as social selling, account-based marketing, prospecting, closing the sale, change-intention facilitation.

Morgan sits down with Jessie Lizak, Head of Marketing at BDEX. They kick-off the conversation with a dive into first-party data strategies and driving consensus around data in an organization. Then they have a wide-ranging conversation on marketing’s role in revenue creation, whether RevOps matters, content performance metrics, freeing your team from controlling messaging, and serving complex buyi...

Most sales professionals force themselves to work for free because they didn’t invest in their list. They end up gambling for meetings, getting few responses, and the few demos that do get scheduled don’t turn into sales. Dialing in an account list is *the* biggest leverage point to make every activity count. Time to bust through quota ✨ Join us for this B2B Power Hour workshop on: ✅ How to map...

Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B. Morgan sits down...

Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B. Morgan sits down...

Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B. Morgan sits down...

Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B. Morgan sits down...

Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B. For Part 1: Morga...