Alignd

B2B Power Hour

Business EN ↓ 200 episodes

Nick's a seller. Morgan's a marketer. We align go-to-market teams together to win the RIGHT business with better experiments. Tune in for live shows and interviews that will help you learn what to test and try so you can sell (and market!) better to your customers and prospects.

Author

Alignd

Category

Business

Podcast website

b2bpowerhour.com

Latest episode

Dec 26, 2023

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Episodes

100. The 100th Episode Special 24.06.2022

Nick and Morgan celebrate their 100th episode. They discuss their favorite episodes, provide some recommendations for top episodes, and talk about what's next for the show. Thanks to everyone joining for the first 100 episodes – here's to the next 100!

99. Why SDRs Struggle to Book Meetings and Exceed Quota w/ Florin Tatulea 22.06.2022

Nick dives into the trenches with Florin Tatulea to discuss why so many reps are struggling to hit quota and how to hold yourself accountable for being a better seller. Florin goes deep into setting up your day to establish routines, building high quality lists, refining your messaging, email sequences and what should fall on your managers shoulders. We just wish we could have had a manager like F...

98. LinkedIn Profile Review Extravaganza #2 20.06.2022

Nick and Morgan review profiles on their live show. If you'd like to follow-along with visuals, check out the B2B Power Hour YouTube channel! Your profile is the foundation to high-performance social selling. It’s your landing page, your business card, and your pitch — all wrapped up in one. We’re going deep on LinkedIn profiles: tearing apart their headlines, cover photos, about sections, and mor...

97. How to Future-Proof Your Sales Career w/ Luigi Prestinezi 17.06.2022

With recession looming and layoffs hitting the news, Nick sits down with Luigi Prestinenzi, Co-Founder and Head of Growth at SalesIQ Group, to discuss future-proofing your sales career. He shares how to build your unique voice and style of selling, why mindset is a crucial fundamental skill, and where sales often goes wrong. If you’re mapping out your next steps in your career or thinking about wh...

96. How Social Selling is Accelerating Spekit's Growth 15.06.2022

Spekit is crushing it on social with their employee advocacy & dynamic content It only takes a quick scroll on LinkedIn to come across a heartfelt post from Zoe or a vibrant image from the company page. That’s a BIG change from the average B2B Tech Co… so how did they get here?! And how is it working for them?! Join us for the first episode of The Enterprise Of Social, co-hosted with Laura Erdem o...

95. Direct Outreach Strategies on LinkedIn 13.06.2022

Pitchslapping gets you in trouble. Connect-and-DM raises the red flags 🚩. So, how do you do direct outreach on LinkedIn? Whether you’re primarily using social to do prospecting or you’re supporting calling and emailing with a social warm-up, your direct outreach needs to be tailored appropriately for LinkedIn. Join us for this B2B Power Hour workshop on: ✅  Best template for responses ✅  Going...

94. How to Network and Make Sales on LinkedIn | Chris Sells His Soul 10.06.2022

Nick joins Chris Bogue on Chris Sells His Soul to discuss networking and selling strategies on LinkedIn. They dive into why commenting is the most important strategy on LinkedIn, how building relationships starts with public engagement, and why content alone isn't enough to succeed.

93. How to Prospect on LinkedIn w/ RajNATION 08.06.2022

Nick sits down with RajNATION to discuss what’s actually working on LinkedIn to book meetings. Rajiv dives into his EXACT sequence for booking meetings, the fatal errors to avoid and talks about the structure of a great pitch. You finish this episode with a powerful formula for prospecting on LinkedIn!

92. How to Layer Your Outbound Effectively (Social, Email, Phone) 06.06.2022

In a world where buyers are overwhelmed with sales messages, how do you effectively capture their attention across channels? Layering social with traditional methods like email and phone can catapult your outbound success –– but only when done right. Join us for this B2B Power Hour workshop on: ✅  Outbound sequencing across channels ✅  Warming up accounts over social ✅  Multithreading deals ✅ ...

91. How to Get 100%+ Response Rates w/ Stu Heinecke 03.06.2022

Nick sits down with Stu Heinecke to talk about how to book a meeting with anyone… and how it’s ACTUALLY possible to have a response rate over 100%. Stu dives into the reality of personalization, depth of research, copy length and stories of award winning campaigns that set records from day 1. Icing on the cake, he talks about how businesses should grow like a weed and it will change the way you lo...

90. Going From Web Designer to Social Seller | The Marketing Ladder 01.06.2022

Morgan joins Mason Cosby's The Marketing Ladder to discuss his career journey from his early days as a web designer and social media consultant to social seller & brand strategist. He reveals how working in economic development transformed his career into brand strategy and, eventually, hosting the B2B Power Hour. They dive into adding value without expectation, the importance of building relation...

89. How Content Accelerates B2B Sales (w/ Marketing) 30.05.2022

When your company is leveraging LinkedIn, sales teams need more than just templated presentations. They need “air cover”: a comprehensive content marketing strategy that supports every step of the social selling process. Join us for this B2B Power Hour workshop on: ✅  How content and sales should play together ✅  Marketing’s role in supporting sales ✅  How content accelerates deal cycles ✅  Al...

88. How Burnout Affects Sales Performance w/ Kellen Casebeer 27.05.2022

Nick sits down with Kellen Casebeer, Chief of Staff of LEON Health Science to talk about burnout & how it’s robbing sellers of their productivity. We dive into the signs of burnout, how to recharge the batteries and ways to increase your productivity with alignment. An interesting piece is the science of well being & how that shows up in our work days. As a manager, do you know what to look for?

87. The Five Fundamentals of Great Messaging w/ Peep Laja 25.05.2022

Great messaging is a key pillar of selling, marketing, and go-to-market. It shows up on your website, in your sales emails, in your content. But what makes great messaging, great? Morgan sits down with Peep Laja, Founder at Wynter, to discuss the fundamentals of great messaging strategy. They dive into customer research, the importance of story, common mistakes, and how sales can test & leverage m...

86. How to Book Meetings with Comments (on LinkedIn) 23.05.2022

Does your LinkedIn strategy revolve around sending connection requests and DMs to get that calendar invite sent? You’re ignoring the most powerful tool at your disposal: comments. Yes, you can book meetings from comments. We’re going to show you how. Join us for this B2B Power Hour workshop on: ✅  Developing a powerful comment ✅  Types of comments that book meetings ✅  Targeting the right accou...

85. Why AE Presentations Miss the Mark & How to Fix It w/ Cindy Skalicky 20.05.2022

Nick sits down with Cindy Skalicky, Founder of On Point Communications to peel apart the perfect pitch to get AE’s crushing meetings. The crazy part… it starts even before you open your mouth. You have the moment of intrigue. As Eminem says, will you capture it or let it slip? If you’re ready to up your meeting game, this is for you!

84. Sales Role in a Dark Social World w/ Chris Walker 18.05.2022

In a dark social world, where buyers are making decisions before they pick up the phone, what role does sales play? Morgan sits down with Chris Walker, CEO of Refine Labs, to discuss where sales teams fit into his overall vision of go-to-market. They discuss outdated sales motions, social selling teams, the importance of insight development at an organizational level, and what entry-level position...

83. Social Selling – the What, Why, & How for B2B Sales w/ Will Aitken 16.05.2022

Social selling has evolved from selling on social to something BIGGER There’s a reason top sales influencers tell you to invest in social selling and stress the impact it can have on your career. It’s time we shed light on what it actually means! Join us for this B2B Power Hour workshop to discuss: ✅What is social selling?! (and what it’s NOT) ✅Content is the trust & credibility you need ✅Comme...

82. The Fundamentals of Revenue Operations (RevOps) w/ Asia Corbett 13.05.2022

RevOps is the new shiny term. But what is it actually? Morgan sits down with Asia Corbett, Senior Revenue Operations Manager at Bread Financial, to discuss what RevOps is and should be. Asia breaks down her experience in a variety of RevOps roles and explains how RevOps should work within a team. They discuss cross-functional collaboration, the need for more than just a CRO, how to actually break...

81. How to Develop Customer Insights w/ Kyle Williams 11.05.2022

Struggling to get the attention of your prospects? Chances are your mental model about what they need is incorrect. Kyle Williams, founder at Brickstack, joins Morgan to discuss how to develop insights into the market to refine your targeting, messaging, and reach. They unpack what a mental model is, why it’s important, how to build one, how to refine one, and how companies can take advantage of t...

80. Why Deals Die After the Demo (and What to Do About It) w/ Nate Nasralla 09.05.2022

You probably think sales reps close deals 🤔😳 But the data’s in, over 90% of B2B buying happens without sales reps in the room. Now, champions are the key player to landing large deals. Join us for this B2B Power Hour workshop to: ✅ Increase your close rate by selling w/ champions, not to them. ✅ Build a compelling business case for every champion. ✅ Multithread with executives and key employe...

79. How to Get Hired by Your Dream Company w/ Daniel Kijewski 06.05.2022

Nick sits down with Daniel Kijewski, Sr. Director of Enterprise and Staffing Sales at Talent.com to discuss why hiring top talent is an issue right now. Dan dives into how to stand out as a candidate on Linkedin, how to build a healthy culture remotely, how great managers are earning trust from day 1, and more! This will put you one step closer to your dream job!

78. How to Break into Enterprise Sales w/ Ian Koniak 04.05.2022

Nick sits down with Ian Koniak, Founder of Ian Koniak Sales Coaching Inc. to discuss how sellers need to change their process to sell enterprise deals! Ian shares a story that changed the way he sells, what a day in enterprise sales looks like and his PREDICT formula for qualifying & forecasting large deals! You NEED to hear Ian’s Predict framework if you’re an Enterprise seller!!

77. Mastering Modern Discovery w/ Meghann Misiak 02.05.2022

If you’re a seller getting ghosted after your demo’s or struggling to close (even with steep discounts) this is for you. Meghann Misiak is going beyond the basics of discovery to unlock a more productive selling environment, faster sales cycles, bigger deals and the recognition you deserve with Discovery 2.0. Join us for this B2B Power Hour workshop on: ✅The limits of Discovery 1.0 ✅Deep work &...

76. 7 Steps to Master Your Personal Brand w/ Michelle Griffin 29.04.2022

Michelle Griffin is a personal brand coach and a highly visible educator on LinkedIn for personal brand development. Morgan sits down with Michelle to break apart her 7 step framework to building personal brands, how to keep it personal *and* professional, and building partnerships + community through personal branding. Whether you’re a sales professional at a company or looking to spin up a side...

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