B2B On Air

Joseph Lewin had a great discussion with Brian Wallace that highlights the significance of location and community in fostering meaningful connections at events. This podcast is produced by Sell Through Social. We delve into the Innovate Summit held at the Owensboro Convention Center, emphasizing how it is not just a traditional gathering but a strategic initiative aimed at economic development in...

This episode originally aired on 5/20/24 Joseph Lewin , from Sell Through Social , and Jonathan Barnes dive into a crucial issue many leaders face: the challenge of relinquishing control in their businesses. They discuss how the mindset of needing to manage every detail can ultimately stunt growth and opportunities, both for the individual and the organization. Jonathan, the founder of Work Hearti...

This episode originally aired live on 05/15/25. Driving revenue through a podcast or a LinkedIn Live show is not only possible but can be highly effective if approached strategically. In Joseph Lewin 's conversation with Ryan R. Sullivan , a podcast strategist, we explore the key considerations that determine whether a podcast is the right fit for your business. We discuss the importance of aligni...

This episode originally aired live on 5/14/24. Joseph Lewin is joined by his sister-in-law, Alison Lewin , an expert in performance training, to discuss the crucial art of effective communication on video. Right from the outset, Alison emphasizes that technical prowess alone isn't enough to capture opportunities; it’s the ability to connect emotionally with your audience that truly matters. Throug...

This episode originally aired live on 5/9/25 In this episode, Joseph Lewin is joined by Chelsea Olson , who helps agencies and B2B service-based companies scale by building the right sales strategies. Together, they dive deep into the real challenges businesses face when trying to grow beyond word-of-mouth referrals and founder-led sales. Chelsea shares why CEOs often become the bottleneck for gro...

This episode originally aired live on 4/16/25 Joseph Lewin welcomes the remarkable Eddie Saunders Jr. in a conversation that dives deep into the transformative power of personal branding. They unpack how cultivating a personal brand not only opens doors but can also create substantial opportunities, both professionally and personally. Eddie shares his journey of building relationships through cont...

This episode originally aired live on 4/12/24. Joseph Lewin welcomes sales and messaging consultant McKay Savage to discuss the critical importance of effective messaging in sales and marketing. They dive into the nuances of how the words we use can make or break our ability to connect with prospective clients. McKay emphasizes that often, small businesses may not fully grasp the jargon used in ma...

This episode originally aired live on 4/10/24. Joseph Lewin engages in a thought-provoking conversation with Deanna Shimota, CEO of Growth Mode Marketing, delving into the pitfalls of reactive marketing. They explore how organizations often fall prey to the chaotic cycle of "random acts of marketing," where strategic plans are abandoned in favor of urgent requests from sales teams. Deanna emphasiz...

Joseph Lewin from Sell Through Social welcomes David Hoos , founder of Haus Advisors , to delve into a compelling discussion on whether trust can serve as a market differentiator. They explore how trust functions as a lubricant in sales, easing the friction often encountered during the buying process. David articulates that in a world where consumers are increasingly skeptical of brands, establish...

This episode originally aired live on Wed, Apr 3, 2024. Logan Lyles worked at Teamwork.com and has since moved on to start his own company, DemandShift . Joseph Lewin dives into creating content with people you want to know. Our guest, Logan Lyles , shares how this approach not only fosters genuine connections but also serves as a strategic tool for business development. By shifting the focus from...

Join us as we dive into the world of business growth and leadership with our host, Joseph Lewin, in this enlightening episode of Sell Through Social Live. Joseph shares his journey from launching the Strategic Marketer podcast in 2021 to hosting engaging conversations with entrepreneurs, coaches, and industry leaders. The central theme revolves around the importance of learning from others to enha...

In this episode, Joseph Lewin talks with Braeden Matson-Jones about performance marketing, demand generation, and marketing measurement. YK0bTlut8dSCig9mWU1Z

In this episode, Joseph Lewin talks Kacy Maxwell , Executive Marketing Leader at Ramsey Solutions, about Entreleadership. Entreleadership is a division of Ramsey Solutions focused on helping small businesses succeed. They've been running a podcast since 2011 that shaped Joseph's marketing career. Learn more about Entreleadership here: https://www.ramseysolutions.com/business/entreleadership   Find...

In this episode, Joseph Lewin talks Chris Roche about how paid media fuels demand generation. Chris is the CEO of Catalyst Consulting, a revenue and pipeline growth-focused marketing agency. Learn more about Catalyst Consulting here: https://www.catalystconsulting.services/ Find Chris on LinkedIn: https://www.linkedin.com/in/chrisjroche/

In this episode, Joseph Lewin talks with Cody West , Head of Growth Marketing at Scribe Media .Which comes first, sales or marketing? Most B2B companies start with a sales play and only bring in marketing once growth from sales begins to slow or they are ready to hit exponential growth. Scribe Media didn't take that approach. Instead, Scribe Media has grown through personal brand building, SEO, an...

In this episode, Joseph Lewin chats with Paul Hepperla , Vice President, Offer Management & Marketing, Digital Office. The conversation focuses on the importance of maintaining childlike curiosity to win in the market.

In this episode, Joseph Lewin chats with Sam Kuehnle , VP of Demand Generations at Refine Labs. The conversation focuses on shifting marketing focus from decision makers only to internal and external influencers. Find Sam on LinkedIn: https://www.linkedin.com/in/samkuehnle/   Learn about Refine Labs: https://www.refinelabs.com/  

In this episode, Joseph Lewin chats with Trey Sheneman , Chief Marketing Officer at The ASK Method Company and Bucket. The conversation focuses on how to become a marketing leader. Find Trey on LinkedIn: https://www.linkedin.com/in/treyshen/   Learn about The Ask Method: https://askmethod.com/   Learn about Bucket: https://bucket.io/

In this episode, Joseph Lewin chats with Chris Spellman , Senior Demand Generation Manager at Scythe. The conversation focuses on the what and how of demand generation marketing. Find Chris on LinkedIn: https://www.linkedin.com/in/cspellman/   Check out Chris' fiction books: https://spellmanbooks.com/  

In this episode, Joseph Lewin chats with Nemanja Zivkovic , owner of Funky Marketing. They talk about how focusing on the competition can derail growth, and how a focus on relationships creates demand. Find Nemanja on LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/   Learn more about Funky Marketing: https://www.funkymarketing.net/  

In this episode, Joseph Lewin chats with Patrick Hanlon , author of Primal Branding and The Social Code. They talk about what a brand is and dive into the primal code used to create billion-dollar brands. Find Patrick on LinkedIn: https://www.linkedin.com/in/patrick-hanlon-b81903/   Learn more about Patrick's company: https://www.primalbranding.co/  

In this episode, Joseph Lewin chats with Stefanie Casimir , The Global Product Marketing Manager at ABB Nema Motors. The conversation focuses on product marketing, what it is, what makes product marketing unique, and how to position yourself for a product marketing position. See Stefanie's work on the EC Titanium Motor for ABB: https://www.youtube.com/watch?v=XJpN8iYSvtU Show ads: Learn more about...

In this episode, Joseph Lewin chats with Ray Ferralez , President of Smarketing, LLC., all about micro marketing. We go into detail about how sales and marketing can work closely together to create a better experience for B2B customers and ultimately increase revenue. Learn more about Ray and SMarketing, LLC,.: https://www.linkedin.com/in/ramon-ray-ferralez-695a341b/   Show ads: Learn more about T...

In this episode, Joseph Lewin chats with Eden Bidani , owner of Green Light Copy, all about copywriting. We go into detail about what copywriting is, the length your copy should be, how to research before writing, and how to create copy that converts. Learn more about Eden: https://www.linkedin.com/in/edenbidani/   Learn more about Green Light Copy: https://greenlightcopy.com/   Show ads: Learn mo...

In this episode, Joseph Lewin chats with P.J. Simmons , the Director of Performance Marketing at Whiteboard . Joseph and P.J. discuss how to win as a marketing leader. Learn more about P.J.: https://www.linkedin.com/in/pj-simmons/   Learn more about Whiteboard: https://www.whiteboard.is/   Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp