B2B On Air

How to ruin your reputation in 5 minutes. Use the Trojan Horse strategy. It's the new version of the predictable revenue model. Spam your way to growth, no matter the reputational cost. The underlying strategy is fine. Create content with the people you want to know. The intent and the tactics are the problem. Use high-volume automation. Create fake profiles. Give no value. Pitch. If you want to b...

Podcasting isn't easy. It's beyond frustrating to launch a show and run it for six months, only to get little to no return. Ask me how I know! The good news is you can change that by adjusting your goals and expectations to align with what you want. That's what I dive into in this episode!

Yo, welcome to the new version of my show. This is a podcast about B2B podcasting! Riviting, am I right? Well, it is if you want to actually make money through B2B marketing. It's going to be short and sweet. Kind of like these show notes. With that, I'll see you on the next episode!

I am re-relaunching my show. Thoughts? Do you hate me now? Seriously, though, love you. Even if you leave. But especially if you don't. 😁

Host: Joseph Lewin Guest: Devin Paxton ⸻ Episode originally aired live on Jul 1, 2025 on LinkedIn Produced by Sell Through Social 📌 Episode Snapshot Joseph and Devin break down what brand really means in 2025 and why it matters even more now that AI is everywhere. They unpack why relying solely on ChatGPT makes you blend in, how to build a brand that actually resonates with humans, and the steps...

Host: Joseph Lewin Guest: Sidney Evans Episode originally aired live on Jun 30, 2025 on LinkedIn, Produced by Sell Through Social . 🎯 Episode Snapshot As AI becomes part of everyone’s daily workflow, technical skills are getting commoditized. What won’t be commoditized? Your ability to understand people, lead them, and connect with them. In this episode, Joseph and Sidney dig into emotional intel...

Host: Joseph Lewin Guest: Dr. Deepak Bhootra Episode originally aired on Jun 27, 2025 on LinkedIn, Produced by Sell Through Social 🎯 Episode Snapshot Most people default to “salesy” because their only models are bad ones—pushy tactics, pressure, and performance. Dr. Deepak reframes selling as connection, clarity, and service . We bust seven common sales myths, then unpack “Sales Sorcery”—a mindse...

Host: Joseph Lewin Guest: Kejal Shah — Talent Consultant • Certified Career Coach • Founder, KeepWay Consulting This episode was originally aired on Sep 24, 2024 on LinkedIn 🎯 Episode Snapshot Joseph and Kejal unpack why so many businesses struggle to hire and keep good people , and why your mid-level managers are the make-or-break layer for culture, retention, and growth. Kejal shares a practica...

Host: Joseph Lewin Guest: Tim Rettig — Founder & CEO, Intrust IT • Second-Generation ESOP Owner • ESOP Advocate This show was originally aired on Aug 28, 2024 on LinkedIn. 📌 Episode Snapshot Joseph and Tim unpack how selling a company to your employees —through an ESOP (Employee Stock Ownership Plan)—can create financial freedom for founders, long-term wealth for teams, and lasting stability...

Host: Joseph Lewin Guest: Chris Cirullo — Founder, Mission Fit Dads (helping busy Christian business leaders build healthy, lasting habits) This show was originally aired on Aug 21, 2024 on LinkedIn. The show is produced by Sell Through Social . 📌 Episode Snapshot Joseph and Chris unpack why smart, driven entrepreneurs still struggle to build healthy habits—and how to rewire your brain so change...

Host: Joseph Lewin — sellthroughsocial.com Guest: Stephen Black — Founder/CEO, abrighterday.life • Author, The Five Rules This show was originally aired live on Jul 29, 2024 on LinkedIn. 📌 Episode Snapshot Joseph and Stephen distill 40 years of team leadership into a practical framework—The Five Rules—that strengthens culture, improves performance, and carries over into family life. This show is...

This episode originally aired live on Jul 24, 2024 on LinkedIn. Joseph and Ari break down a practical, low-budget playbook for launching small, high-impact in-person events that create trust, conversations, and real pipeline—without panels, pitches, or pricey venues. This show is produced by Sell Through Social Why This Matters Being the host flips you from attention-seeker to opportunity-giver ....

This episode originally aired live on Jul 23, 2024, on LinkedIn. In this heartfelt and practical conversation, Joseph Lewin sits down with leadership coach Cory Carlson to explore what it truly means to win at home first . Cory has coached over 175 leaders to build meaningful impact both at work and at home, and he shares lessons from his own journey of rediscovering balance, purpose, and presence...

This episode originally aired live on Jul 22, 2024. In this episode of Sell Through Social Live , host Joseph Lewin , founder of Sell Through Social , is joined by Jeff Winter , a global thought leader in Industry 4.0 and LinkedIn powerhouse with over 110,000 followers. Jeff has mastered the art of personal branding—positioning himself as a trusted voice in a complex industry while driving massive...

This episode of Sell Through Social Live originally aired live on Jul 22, 2024. In this episode of Sell Through Social Live , host Joseph Lewin , Founder of Sell Through Social , welcomes back Drew Sutton , founder of Drew Sutton Leadership and former chief engineer at Lockheed Martin. Drew has taken decades of corporate leadership experience and transformed it into a coaching and consulting pract...

This episode originally aired live on Jul 16, 2024. In this episode of Sell Through Social Live , host Joseph Lewin , founder of Sell Through Social , sits down with Dave Moravec , President of the Colerain Chamber of Commerce and author of Echoes Across the Tracks . Together, they dig into the art of attracting, delighting, and engaging customers in ways that go beyond surface-level marketing tac...

This episode originally aired live on July 11th, 2024. In this episode of Sell Through Social Live , host Joseph Lewin sits down with Kim Umbstead , Social Media Manager at Clark Schaefer Hackett , to talk about what it really takes to create and grow a B2B audience in today’s digital landscape. This episode is produced by Sell Through Social . While B2C marketers often have the playbook filled wi...

This episode originally aired live on July 8th, 2024. Entrepreneur and family coach Jeremy Pryor joins host Joseph Lewin to challenge the default script of modern work and identity. Instead of optimizing life around career or “hustle culture,” Jeremy makes the case for a family-centered model—ordering our identities (father/mother first, worker/entrepreneur second), designing businesses that integ...

This podcast originally aired live on 7/03/25. Produced by Sell Through Social . In this episode, host Joseph Lewin welcomes Hosanna Hanson , founder of Hosanna Noelle Consulting, for an insightful conversation about creating a workplace culture that no one wants to leave. Drawing from her years of experience in corporate leadership and consulting, Hosanna shares how true culture goes far beyond b...

This episode originally aired live on 6/27/24 Leading like a coach is a transformative approach to leadership that emphasizes the importance of building strong relationships and fostering engagement among team members. In this discussion, I sit down with Roy Heintz, a senior executive and former college basketball coach, who shares valuable insights drawn from his extensive experience in both coac...

This episode originally aired live in June of 2024. In this episode of Sell Through Social Live , Joseph Lewin welcomes David Hancock , founder of Morgan James Publishing, to unpack the journey of writing and publishing a book as an entrepreneur. David shares how his own career shifted when he wrote his first book, why publishing choices matter, and how entrepreneurs can use books to build credibi...

In this episode of Sell Through Social Live , Joseph Lewin sits down with Chelsea Olson, who helps agencies and B2B service-based companies scale and grow with sustainable sales strategies. Together, they dig into why so many companies plateau and what leaders can do to break through those barriers. Sell Through Social produced this podcast. Key Topics Covered Chelsea explains that growth challeng...

This episode originally aired in May of 2024. What if the key to unlocking referrals, loyalty, and once-in-a-lifetime opportunities isn’t more cold calls or bigger ad budgets—but gratitude? In this episode, host Joseph Lewin sits down with Kim Angeli , a business growth strategist and gratitude expert, to explore how practicing thankfulness can transform not only your business, but your life. From...

This episode originally aired live in May of 2024. In this episode, Joseph Lewin sits down with Drew Sutton of Drew Sutton Leadership to dig into how business owners can scale profitably and retain joy. Drew shares his corporate-engineering-rooted systems thinking, and they talk through concrete strategies to help you stop being cash- and time-strapped. From reworking meetings, costs, pricing, and...

This episode originally aired live in May of 2024. Host Joseph Lewin (Founder of Sell Through Social , also at Scrappy ABM ) sits down with Naftuli “Tuli” Kraus , Founder of Blackbird Recruiting , to explore how being authentic and consistent on LinkedIn can drive real business growth. In just three years, Tuli has grown his recruiting firm to 10 employees, worked with over 500 companies, and surp...