B2B No Bull

In this episode of B2B No Bull , host Liz Brohan is joined by special guest co-host Valinda Cox — president of Sound Horizons and former VP of E-Commerce at Konica Minolta — to welcome John Ravaris, founder of UVP Solutions and author of Define Value, Drive Growth . The conversation cuts straight to the question every business needs to answer but few can: Why should I choose you? John argues that...

In this high-impact episode of B2B No Bull , hosts Liz and Mark Brohan sit down with Commerce.com CMO Michelle Suzuki for a rare behind-the-scenes look at one of the most ambitious B2B rebrands in recent memory. What started as a legacy brand—BigCommerce—quickly evolved into something far bigger. With multiple acquisitions and a rapidly shifting e-commerce landscape driven by AI and agentic commer...

In this episode of B2B No Bull , hosts Liz Brohan and Mark Brohan tackle one of the biggest concerns facing marketers today: will AI replace marketing jobs — or supercharge them? Their guest, Drew Neisser, brings deep perspective from interviewing more than 600 CMOs and advising marketing leaders through the AI revolution. Drew explains that fear around AI job disruption is real, but so is the opp...

In this episode of B2B No Bull , hosts Liz Brohan and Mark Brohan dive into the surprisingly complex and rapidly evolving world of promotional merchandise with guest Sarah Johnston, founder of PromoSpark. What was once dismissed as cheap “swag” has transformed into a strategic marketing channel focused on premium quality, brand storytelling, and measurable impact. Sarah breaks down the industry’s...

In this episode of B2B No Bull , hosts Liz and Mark Brohan tackle the evolving—and increasingly messy—state of Diversity, Equity, Inclusion, and Belonging (DEIB). Joined by transformational growth advisor Sarah Alter, former CEO of NextUp, the conversation reframes DEIB from a political flashpoint to a business imperative. Alter explains how legal challenges—first in higher education, then in corp...

The State of DEIB: From Backlash to Business Alignment In this episode of B2B No Bull , hosts Liz and Mark Brohan tackle the evolving—and increasingly messy—state of Diversity, Equity, Inclusion, and Belonging (DEIB). Joined by transformational growth advisor Sarah Alter, former CEO of NextUp, the conversation reframes DEIB from a political flashpoint to a business imperative. Alter explains how l...

In this episode of B2B, No Bull , hosts Liz Brohan and her brother Mark Brohan are joined by innovation veteran Richard Guha, whose 45+ year career spans four continents, multiple C-suite roles, startups, boardrooms, and classrooms. Together, they unpack a hard truth: most companies don’t struggle with innovation because they lack ideas—they struggle because they don’t understand the real problems...

In this solo episode of B2B, No Bull , host Liz Brohan welcomes Lindsay Young , President of 3 Aspens Marketing , for a deep dive into why storytelling still matters in B2B—especially in an AI-saturated world. Liz and Lindsay unpack how SEO-driven content and automation have slowly drained the soul from B2B marketing, replacing human insight with keyword-stuffed noise. While AI can accelerate work...

In this episode of B2B No Bull , Liz and Mark Brohan dive headfirst into the “black hole of marketing” with returning guest Cindy Greenglass , President of Livingston Consulting Strategies. The conversation tackles one of the most urgent challenges facing B2B marketers today: how buyers get answers in an AI-driven world—and what happens when your brand isn’t part of those answers. The group introd...

In this episode of B2B No Bull , Liz and Mark Brohan dive into the ever-evolving world of public relations in B2B marketing with veteran PR leader Randy Pitzer , who has spent over three decades shaping communications for major global brands. Randy explains how PR still leads the pack in credibility thanks to third-party validation — something advertising can’t replicate — even as digital channels...

In this eye-opening episode of B2B No Bull , Liz and Mark welcome an unexpected but powerful ally for marketers: financial astrologer and former commodities expert Susan Gidel  of Susan G Says . Susan blends her backgrounds in ag-econ, futures markets, and marketing with deep astrological expertise to help B2B professionals make smarter, better-timed decisions. Susan breaks down how planetary move...

  In this fast-paced episode, Liz and Mark sit down with Patricia Velasquez, B2B Strategy & Insights Lead at Google , to unpack how AI, automation, and real-time data are rewriting the rules of market research. Patricia explains why traditional surveys and quarterly decks—once the backbone of insight-gathering—are now the rear-view mirror in a market moving too quickly for backward-looking analysi...

In this episode of B2B No Bull , hosts Liz and Mark Brohan welcome back Scot Wingo , co-founder of ChannelAdvisor and CEO of RefyBuy , for a deep dive into the implementation side of agentic AI . Building on their last discussion, Scot explains how marketers can move from internal automation to “outside-in” strategies that help their products get discovered and purchased through AI-driven commerce...

In this fast-paced episode of B2B. No Bull. , hosts Liz Brohan and Mark Brohan are joined by longtime tech innovator and “serial e-commerce troublemaker” Scot Wingo , co-founder of ChannelAdvisor and CEO of Refibuy , to unpack what Agentic AI really means for marketing and business. Scott breaks down how AI has evolved from simple automation to “agents” that act autonomously—learning, reasoning, a...

In this episode of B2B No Bull , hosts Liz and Mark Brohan sit down with Mark Schneider , Founder and CEO of RSW/US , to unpack the evolution of B2B marketing agencies —and the growing pains that come with it. Schneider, a veteran in agency business development and client matchmaking, gets candid about why many agencies still struggle with differentiation and positioning. They discuss the ongoing...

In this lively episode of B2B No Bull , hosts Liz and Mark Brohan dig into one of the toughest challenges B2B marketers face: selling ideas into their own organizations. Why is it so difficult to get the boss—and sometimes even sales teams—to buy in? To help unravel the problem, they welcome Cyndi Greenglass , President of Livingston Consulting Strategies, adjunct instructor at West Virginia Unive...

From Mad Men to Modern Men: Reinventing B2B Marketing with Mark Pickett On this episode of B2B No Bull , Liz and Mark Brohan sit down with Mark Pickett, Co-Founder of The Black Phoenix Group , to explore how legacy B2B companies can finally shake off outdated tactics and step into the digital era. Mark’s journey from Marine Corps combat veteran to marketing executive to investor in niche manufactu...

Leadership isn’t about titles, it’s about showing up—and in today’s high-pressure business climate, that can make or break performance. In this episode of B2B No Bull , hosts Liz and Mark Brohan welcome Barry Litwin , accomplished CEO and transformation leader, to talk about how great leadership drives growth, execution, and real results. Barry is currently CEO of Test Equity. Barry has led billio...

Produced by: Flint Rock Art by: Brohan Productions Music licensed through: Flint Rock

Produced by: Flint Rock Art by: Brohan Productions Music licensed through: Flint Rock

In this insightful episode of B2B No Bull, hosts Mark, Mary and Liz welcome Klaus Werner, a seasoned marketing executive, to explore the evolving role of the fractional Chief Marketing Officer (CMO) .  Klaus breaks down why companies, especially small to mid-sized ones—are increasingly hiring CMOs on demand: cost efficiency, flexibility, and the ability to cut through internal bureaucracy. He desc...

Welcome to of B2B No Bull ! Hosts Liz Brohan, Mary Olivieri, and Mark Brohan are joined by Justin Racine - Principal, Unified Commerce Strategy at Perficient—for a dynamic conversation about how to adapt marketing to attract and retain the Millinnium buyer.   Justin explains how his interest in customer experiences started at a young age working at that golf course where he learned a whole bunch a...

Welcome to episode #1 of B2B No Bull ! Hosts Liz Brohan, Mary Olivieri, and Mark Brohan are joined by Velinda Cox—President of Sound Horizon LLC and former VP of eCommerce & Digital Transformation at Konica Minolta—for a dynamic conversation about what it really takes to lead change in today’s fast-moving business world. Velinda gets right to the point: digital transformation isn’t just about adop...