B2B Nation

Dominic Ambrosio, the managing consultant of marketing solutions at CEB, was a recent guest on B2B Nation. In this episode, we discussed commercial messaging and what means for B2B, commercial insight versus thought leadership, how businesses can create a commercial insight, CEB Sales and Marketing Summit 2016, and more!

Michael Brenner, the CEO of Marketing Insider Group, was a recent guest on B2B Nation. In this episode, we discussed the history of content marketing, what valuable content really looks like, understanding the ROI from content marketing efforts, Content Marketing World 2016, and more!

Joe Pulizzi, the CEO of Content Marketing Institute, was a recent guest on B2B Nation. In this episode, we discussed the essence and value of content marketing, how to measure content marketing efficacy, tips for getting started with content marketing, Content Marketing World 2016, and more!

Trish Bertuzzi, the CEO of The Bridge Group, was a recent guest on B2B Nation. In this episode, we discussed the challenges sales development representatives face today, the importance of sales and marketing alignment, and the value of understanding the message that is being received by your prospects.

Amar Doshi, the vice president of product at 6Sense, was a recent guest on B2B Nation. In this episode, we discussed the highlights of the B2B ESP conference, broke down and defined the differences between predicting and analyzing, and looked at where predictive analytics is headed and how it will evolve.

Loretta Jones is the ‎VP of Marketing at Insightly. In this episode, we discuss what predictive analytics means, how predictive data has different applications for different job roles, what types of data can initiate sales/marketing action , and how predictive analytics may evolve in coming years.

Hank Weghorst is the Chief Technology Officer at Avention. In today's episode, we discuss account-based marketing adoption, what it means to be a data driven marketer, and sales/marketing alignment.

Katharine Mobley is the CMO at WeCareCARD and a digital Storyteller for the Huffington Post. She shares her thoughts on the difference between B2B and B2C social selling, the benefits of social selling for ABM, and her panel on women in technology at FlipMyFunnel. You can read some of her posts below: http://blog.creationagency.com/22-the-disruption-of-women-in-technology/ http://www.huffingtonpos...

Aaron Dun is the SVP of marketing at SnapApp. In this episode we discuss how content has evolved, the most effective content strategy to drive leads, how and why the MarTech stack is so crowded, SiriusDecisions, and more!

Julia Stead is the Director of Demand Generation at Invoca. In this episode, live from the 2016 SiriusDecisions Summit, we discuss why B2B marketers have historically fallen behind B2C marketers and how intelligent growth can help fuel and sustain revenue-driven marketers today.

How does the idea of intelligent growth frame your demand generation and marketing strategy? In this episode, I asked 8 different leaders in demand generation and marketing their thoughts. Guests are below: Meagen Eisenberg, ‎CMO at MongoDB Vanessa Porter, Director of Marketing at SnapApp Julia Stead, Director of Demand Generation at Invoca James Thomas, CMO at Allocadia Aaron Dun, SVP of Marketin...

Adam von Reyn is the VP of Growth Marketing and Joe Chernov is the VP of Marketing at InsightSquared. In today's episode, we discuss how companies should allocate account-based vs. inbound marketing to their overall strategy, how content marketing for ABM has evolved, the FlipMyFunnel Festival, and more!

Katie Rogers is the Vice President Customer Success at SalesLoft. In today’s episode we discuss whether there’s a stage in the customer journey that’s most important to customer success, the biggest challenge that exists today, and of course, since this episode is sponsored by FlipMyFunnel, customer success’ relationship to ABM.

Meagan Eisenberg is the ‎Chief Marketing Officer at MongoDB. In this episode she shares her thoughts on revenue marketing, how demand generation will change in the coming years, how intelligent growth frames her marketing, SiriusDecisions, and more!

Sangram Vajre is the CMO and Co-Founder of Terminus. In this episode we discuss the growth and transformation of ABM, how the marketing technology stack has impacted account-based marketing, why marketers have been lazy with their KPIs, the FlipMyFunnel Festival, and more! Find out more about the FMF Festival: http://flipmyfunnel.com/flipmyfunnel-festival-austin/

Lincoln Murphy is a customer success strategist, growth architect, and President of Winning by Design. In this episode we discuss how the way companies look at customer success has changed, the importance of properly framing customer success with desired outcomes, how companies should think about making their customers more powerful, the relationship between ABM and customer success, FlipMyFunnel...

Hana Abaza is the VP of Marketing at Uberflip. In this episode she shares her thoughts on whether every company should have a podcast, how to measure the success of a podcast, the best time to publish, and so much more! More on Flip The Switch: http://uberflip.com/podcast

Craig Rosenberg is the Chief Analyst at TOPO. In the episode, we discussed the importance of research for something as new as ABM, how the structure of marketing KPIs impacts ABM adoption, some of the biggest mistakes companies make with ABM, and what he's most looking forward to at the FlipMyFunnel Festival. Find out more about TOPO: http://topohq.com/ More on the FlipMyFunnel Festival: http://fl...

Jim Williams is the VP of Marketing at Influitive. In the episode, we discussed the history and growth of advocate marketing, how to measure success with an advocate marketing program, how MarTech’s growth impacts software purchases, and why ABM is the next stage in B2B marketing evolution. Read more: http://technologyadvice.com/blog/marketing/growing-brand-affinity-with-influencer-marketing/ More...

Chris Bucholtz is the Director of Content Marketing at CallidusCloud, sales performance management software. In this episode he shares his thoughts on the importance of marketing attribution, how sales and marketing can best utilize data from content, and how that data can be applied to creative development.

Kendra Morton is the Director of Demand Generation Marketing at Teradata Marketing Applications. In this episode, we dive deeper into demand generation, how we as marketers can better implement campaigns and measure our results. Demand Generation is a common challenge every marketing department has to face. The fact that 3% of marketers would rate their demand generation as effective is pretty cra...

Rob Chen is the CMO at CEB. CEB is a best practice insight and technology company and they recently held a Sales and Marketing Summit in Las Vegas. I met up with Rob there to discuss how working for a company that’s constantly researching best practices for marketing can test and utilize those insights. Read more: http://technologyadvice.com/blog/marketing/behind-the-scenes-insights-from-the-2015-...

Jessica Cross is the Director of Audience Marketing for EverString (www.everstring.com), a company hoping to help marketers better predict their customers and prospects. As marketers, making sure you're speaking the same language as and using the same currency as your sales team is critical to your overall success. Today's episode is all about that. Predictive marketing helps determine which accou...

Jeffrey Cole is the Director of The Center for the Digital Future at USC Annenberg. In this episode he shares his thoughts on some of the biggest changes in communication technology in the past decade, how they have impacted marketers, whether consumers are reacting to or setting the digital precedent, and more! Read more: http://technologyadvice.com/blog/marketing/big-data-myth/

Stephen Saber is the CEO of The Pulse Network, a cloud-based platform focused on content marketing and event solutions. In this episode he shares his thoughts on the role of customized content, multi-channel engagement, common mistakes with content strategies, and more!