B2B Nation

Craig Rosenberg - The Vital ABM Relationship by TechnologyAdvice

Kristina McMillan Interview Revenue Summit 2017 by TechnologyAdvice

Nadjya Ghausi, the head of marketing at Prezi, was a recent guest on B2B Nation. We talked about the challenges that presenters deal with to make engaging presentations, how to create an experience that the audience will remember, how looking at the presentation lifecycle can improve customer interactions, and more!

Mike Poyser, the VP of analytics at Aimia Americas, was a recent guest on B2B Nation. We talked about moving to the customer lifetime value mindset, searching for signifiers of longevity that marketers can measure, how to engage with super-customers and scale that to a broader customer base, and more!

Andrew Dumont, marketing expert and former CMO at Bitly, was a recent guest on B2B Nation. We talked about the similarities between account-based marketing (ABM) and inbound marketing, how those two tactics can work together, and how to increase customer retention and reduce churn rate through customer expansion tactics.

Marylou Tyler, a sales process expert and author of the book Predictable Prospecting, was a recent guest on B2B Nation. We discussed the three main buckets of sales leads, how to start effective conversations with leads, effective cold calling and prospecting techniques, how technology affects cold calling, and more!

Shari Medini, co-founder of Push Pull Marketing was a recent guest on B2B Nation. We discussed how brands and businesses of all sizes are moving to small community marketing, how Medium.com works as a small community marketplace, how you can use targeted personas in marketing automation, and more!

Sangram Vajre of Terminus and Max Altshuler of Sales Hacker were recent guests on B2B Nation. We discussed the problems of technology and training, the benefits of casting a narrow net with personalized messaging, building customer advocacy by building relationships, how sales and marketing can work together to achieve revenue goals, and more!

Nicole Lazzaro, the CEO at XEODesign, was a guest on B2B Nation. We talked about the science behind what chemicals influence happiness, designing desirable brain states to help you get more done, and more!

Joel Capperella, an expert sales and marketing consultant, was a recent guest on B2B Nation. We talked about the state of sales and marketing alignment, strategies to help improve the relationship between marketing and sales, how this alignment might evolve in the next five years, and more!

Hana Abaza, the head of strategy at Uberflip, was a recent guest on B2B Nation. In this episode, we talked about the "good and the ugly" of content marketing, how to improve your content strategy to increase sales, how content shapes customer advocacy and loyalty, how marketers can automate better, and more!

Jon Miller, the Co-Founder and CEO at Engagio, was a recent guest on B2B Nation. In this episode, we discussed the strategy that makes up ABM, how ABM changes marketing and sales processes, how to implement account-based sales development, a real life example of ABSD, the CO:LLABORATE conference, and more!

Herman Man, the Vice President of Product at Xero, was a recent guest on B2B Nation. In this episode, we discussed virtual reality (VR) versus augmented reality (AR), how businesses can use AR and VR to their advantage, the future of small business accounting, and more!

B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. This is the Third Session of the roundtable where the panel offered practical tips for overcoming complexity. En...

B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. This is the Second Session of the roundtable where the panel discussed complexity on the customer side. Enjoy!

B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. This is the First Session of the roundtable where the panel discussed complexity for the sales rep. Enjoy!

Sangram Vajre, Co-Founder and CMO at Terminus, was a recent guest on B2B Nation. In this episode, we discussed how account based marketing began, how account-based marketing works for channel sales, the FlipMyFunnel methodology, the upcoming panel at CO:LLOBORATE with Jon Miller of Engagio and Justin Gray of LeadMD, and more!

B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. In this episode, the panel discussed the complexity of the salesperson’s job and how that complexity impacts pro...

Adam Maude, a senior director at CEB, and Jessica Cash, head of sales and marketing solutions for new product development at CEB, were recent guests on B2B Nation. In this episode, we discussed the Challenger sale, why the Challenger method is more effective than traditional relationship building, and more!

Claire Tassin, a Senior Executive Advisor at CEB, was a recent guest on B2B Nation. In this episode, we discussed the biggest challenges that small business marketers are facing, strategies marketers use to better target smaller buying groups and single decision-makers, what small business marketing will look like five years from now, and more!

Kevin O'Malley, the Vice President of Marketing at SalesLoft, was a recent guest on B2B Nation. In this episode, we discussed some of the biggest challenges facing B2B sales teams, what's changed with the modern buyer, ways salespeople can temper automation with a more human touch, how sales reps use email analytics to close deals, and more!

Shafqat Islam, the Co-Founder and CEO of NewsCred, was a recent guest on B2B Nation. In this episode, we discussed brand storytelling, how marketers can use data to drive business results with content, how brand storytelling is customer centric, and more!

Rick Karlton, an advisory leader for the Sales Leadership Council at CEB, was a recent guest on B2B Nation. In this episode, we discussed some of the biggest challenges in B2B sales today, how B2B organizations are trying to alleviate the complexity of the sales cycle, where B2B sales goes in the future, and more!

Allen Gannett, the CEO at TrackMaven, was a recent guest on B2B Nation. In this episode, we discussed how to become a more data-driven marketer, how Snapchat can be used for B2B, the best social channels for paid media, Content Marketing World 2016, and more!

Jack Kosakowski, the Global Head of B2B Sales Execution at The Creation Agency, was a recent guest on B2B Nation. In this episode, we discussed why social is relevant to sales, how to prove the ROI of social efforts, the future of social selling, and more!