B2B Marketing Pint

Brian Stoller, CMO at VentureBeat and former IBM marketing leader, joins B2B Marketing Pint to talk about what it really takes to earn the CMO seat. Spoiler: it is not just brand brilliance. Brian shares why soft skills, sales alignment, team trust, clear goals, and knowing your own gaps matter more than pretending to be great at everything. From managing big demand teams and international experie...

SEO teams know the “crocodile” all too well: impressions rise, clicks fall, and the graph starts to look like the profile of a very hungry reptile. But for B2B executives who do not live in Google Search Console every day, the pattern can be confusing, alarming, and easy to misread. In this episode of B2B Marketing Pint , Brian and Brendan welcome Adrianna Shukla , a demand gen leader with deep ex...

Field marketing is not just events, booths, and branded pens. In this episode of B2B Marketing Pint , Chelsea Ogilvie joins Brian and Brendan to explain how field marketing becomes a real pipeline accelerator. She digs into the human side of B2B buying, why sales alignment is non-negotiable, how digital signals help teams find the right moment, and what it takes to build a field marketing function...

In this episode, Brendan and Brian sit down with Cassie Aite (Hoppier, PostBeam AI) to unpack the real driver behind content success: the 90/10 rule. After years of trial, error, and wasted spend, Cassie shares why 90% of content performance comes from planning—not execution —and how most B2B teams get this completely backwards. From early SEO missteps to building a blog that peaked at roughly 80,...

In this episode of B2B Marketing Pint , Brendan & Brian sit down with Jim Shields—award-winning filmmaker, storyteller, and the creative force behind The Inside Man and Restricted Intelligence —to unpack what B2B marketers can learn from entertainment. Jim has spent decades proving a simple point: people don’t stop being human at work. And yet, most B2B marketing still plays it safe, leading w...

Crack open one of the biggest misconceptions in AI-driven marketing: more output does not mean more revenue. Brendan and Brian sit down with Karla Congson, CEO & CTO of Agentive, to cut through the hype and get real about how AI is actually impacting B2B marketing performance today. They dig into what real ROI from AI looks like, how to measure it in terms your CFO will care about, and why tim...

What really drives B2B buying decisions? In this episode of B2B Marketing Pint , Brendan Ziolo and Brian O’Grady sit down with behavioral scientist Pauline Kabitsis to unpack how behavioral science can help marketers build better campaigns, landing pages, onboarding flows, and product experiences. Pauline explains why context matters more than generic best practices, why too much information often...

Direct mail isn't dead. It's back and it's smarter. In the Season 2 premiere of B2B Marketing Pint, we’re joined by Kris Rudeegraap, Co-Founder and CEO of Sendoso, to break down why gifting and direct mail are showing up again in serious B2B demand gen programs — and why it’s not your grandparents’ mail campaign. We cover what’s driving the comeback (rising ad costs, crowded inboxes, shrinking ema...

🎙️Is email dead? Not even close. In this final pour of Season 1, Brian and Brendan sit down with Pierce Ujjainwala , co-founder of Knak , to unravel the persistent myths and modern complexities of email marketing in 2025. Pierce breaks down why emails aren’t the problem—it's the bloated systems and legacy workflows slowing marketers down. From HTML headaches and rendering nightmares to the overeng...

Crack open a Guinness with Peter Meyers, founder of Portage Sales, to discuss go-to-market strategy that actually delivers. From the importance of sales and marketing alignment to practical AI adoption tips, Peter shares what separates top-performing sales leaders from the rest. We also cover how to escape planning theatre, avoid random acts of marketing, and why building momentum matters more tha...

Brian and Brendan crack a cold one with PR powerhouse Cathy Summers , who brings 20+ years of Silicon Valley media savvy to the table. They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibility, Cathy explains how PR can out-punch paid when it's done right—and when it really isn't worth...

What happens when a seasoned B2B tech marketer follows her passion into climate tech? In this episode of B2B Marketing Pint , Brendan & Brian connect with MYNO Carbon's Chief Revenue Officer, Amy Campbell. From leading campaigns at Nokia to championing carbon removal, Amy shares her story of making a bold career pivot—leaving big telecom for a mission-driven career that pursues her passion. Th...

Brendan & Brian open a pint with Allan Wille, co-founder & CEO of Klipfolio, to talk dashboards, data, & decision-making in the age of AI. From their shared roots in SaaS to a lively debate on whether dashboards are obsolete, this episode dives into what makes a dashboard actually useful—and why definitions matter more than ever. Plus, we explore the role of visualization and why dashb...

From Fortune 50 boardrooms to scrappy startup scrums, Santosh Kumar has seen what works—and what flops—when it comes to scaling demand gen across time zones. In this episode, he joins Brian and Brendan for a cross-continental conversation on: Why your U.S. playbook won’t work in Vietnam What demand gen looks like when partners—and even competitors—join the effort Why startups can be too agile, and...

📄Is your founder-led sales approach hitting a wall? You're not alone. In this episode of B2B Marketing Pint , Brian and Brendan sit down with Craig Heward—founder of the Sales Mentor Collective—to explore the often messy transition from founder-led sales to a scalable, repeatable revenue engine. Expect candid conversation (and a few cold ones) as we unpack: Why most founders wait too long to hire...

📄How do you make product marketing work in a B2B tech company? In episode 3, we’re joined by Wendy Moore—VP of Marketing at Martello Technologies and longtime tech marketing pro. We unpack the reality of product marketing beyond the buzzwords. What skills matter most? Why do some product marketers succeed while others flame out? And what’s the biggest myth that drives Wendy nuts? You’ll learn Why...

Which roles do you hire, what skills can you outsource, and when can AI fill the gap? Building a modern marketing team demands smart calls on how and when to scale your team—without blowing your budget. In episode 2 of B2B Marketing Pint, Brendan and Brian crack a cold one with marketing leader Heather Ritchie who shares hard-earned insights from her time leading teams at global giants like Nokia...

📝In this kickoff episode of " B2B Marketing Pint" , Brian and Brendan crack open a zero-proof brew with veteran tech marketer John Blackmore to explore his "three-talent triangle" for modern marketing: the storyteller, the mathematician, and the psychologist. You’ll hear how great marketers blend narrative, data, and human insight—and why most fall short. From web heatmaps to cognitive dissonance...

🎧 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗶𝗻𝘁 — 𝗬𝗼𝘂𝗿 𝗦𝗵𝗼𝗿𝘁𝗰𝘂𝘁 𝘁𝗼 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗕𝟮𝗕 𝗧𝗲𝗰𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 We’re Brendan Ziolo and Brian O’Grady — two B2B marketing vets with 50+ years of combined experience helping tech companies scale. In this quick trailer, get a taste of what’s on tap: hot takes, practical advice, and no-BS conversations about what’s working in marketing today. From branding to demand gen, we crack open...