B2B Marketing Needs Don Draper

Welcome back to B2B Needs Draper, where we delve into the art of B2B marketing and chat with industry leaders to gain insights into their strategies. In this episode, we speak with Sumi Shukla, the Vice President of Marketing at Riverbed Technology, to uncover how her team competes in a challenging market against industry giants like Cisco and Dell. Sumi shares her thoughts on the importance of un...

Welcome back to B2B Needs Don Draper, the show that's as irresistible as Don Draper’s pitch. Today we are speaking with Emma Roffey, the former VP of marketing for EMEA at Cisco. With a career spanning nearly two decades at Cisco, Emma has witnessed and contributed to the evolution of IP-based networking technologies which have shaped the digital landscape we know today. Emma's journey at...

Welcome back to another exciting episode of B2B Needs Don Draper, the podcast that brings creativity and inspiration back to B2B marketing Today we have a very special guest joining us - David Gentle, the Global Head of Message and Insight at Fujitsu. Like Don Draper himself, David is a communication expert with a strong track record of delivering impactful messages. In this episode, we dive into...

Welcome back to "B2B Needs Don Draper," the show that puts the martini back in marketing.  In this episode, we talked to Kristin Owens, VP Corporate Marketing at Checkpoint Software. Kristin talks about how the leading supplier of cybersecurity solutions is reinventing itself in the ever-evolving B2B market. Kristin shares valuable insights on Checkpoint's approach to brand and deman...

Welcome back to "B2B Needs Don Draper," the show that puts the martini back in marketing.  We have a special double-feature episode that dives deep into the world of B2B marketing and the often-neglected power of branding. Our first guest is David Turner, a seasoned expert in the B2B tech sector with a remarkable track record. David has held senior positions in companies like IRIS Group,...

Welcome back to B2B Needs Don Draper! In this episode, we dive into the golden age of B2B marketing and why it's an exciting time for businesses in this space. Our two distinguished guests, John Watton, VP of Marketing at VMware, and Richard Parsons, co-founder of True, share their invaluable insights and experiences in the world of B2B marketing. John Watton, with over 25 years of industry ex...

Jose Pepe Gorbea is an inspirational leader guiding HP's pursuit of revolutionizing digital packaging technology across the globe. Jose is head of Brands, Agencies, and Sustainability Innovation at HP and manages an international team focused on educating and inspiring brands with a human-centric communication framework.  His team's work revolves around personalization and sustainability s...

Carolyn Henry is VP, CMO of Americas Regional Marketing at Intel and is the driving force behind their captivating marketing activations. Leading a team of over 70 marketers, she oversees strategies for consumer, commercial, gaming, and enterprise segments. With over 20 years of experience, Carolyn has mastered the art of simplifying complexity, delivering results, and leading high-performing team...

Kerstin Koder is Head of Marketing EMEA at SAP. SAP was named the most valuable brand in Germany by BrandZ™ and is also recognised as the most valuable brand in Europe. Kerstin has more than 20 years of experience as a B2C & B2B marketer and leader in the IT, telco, media and retail space. She is responsible for 120 countries and is currently supporting the transformation in SAP’s own Marketin...

Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand marketing.  Prior to this role, he was “Funny Manager” at Comedy Central. We discuss: What being a comedian taught him about brand building and creativity  The dilemma of creating a “bran...

Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades. Before leading this operation, Justin held roles at Accenture, JP Morgan Chase and Citi.  We discuss: How to get great B2B stories Bringing Broadridge’s brand message to life Communicating the depth of brand offerings

Jennifer Garcia spent five years as the head of integrated marketing at Instagram. Before this, she held senior roles at Google and Nokia. She has fifteen years of experience in both B2B and B2C marketing. During this time, Jennifer has collated knowledge in integrated marketing, brand marketing, product marketing, corporate communications and go-to-market strategy.  We discuss: How working at Ins...

Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice.  As a natural storyteller, Brian also uses creative campaigns to grow brand awareness. This has allowed him to deliver revenue and profitability for five business units valued at $1B in annual revenue. We dis...

Mark Choueke is author of the new book ‘Boring to Brave’.  Mark has spent over 20 years at the heart of B2B marketing. Over that time, he’s helped grow more than 50 B2B technology companies across the world and was formerly the editor of Marketing Week Magazine. Mark has also been a speaker at many B2B events, such as “Think with Google”, and “Viva Technology”. We discuss: How bravery benefits B2B...

Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes. Sara is a creative marketing leader with more than 15 years of experience in high-growth, fast-paced martech organisations. She is passionate about building revenue-oriented marketing teams. We discuss...

Richard Parsons and Cos Mingides are the co-founders of True, which was recently named B2B Creative Agency of the year - and the brains behind the B2B Needs Don Draper podcast.  The last year of the podcast has welcomed some fantastic guests from a broad spectrum of brands giving their views on how B2B Marketing is changing and how they’re running marketing in their organizations Richard and Cos r...

Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales. Using creativity and self-deprecating humour, Kirsten has helped transform the brand into an incredible success story and has elevated the ŠKODA brand. We discuss: How Skoda used marketing to refresh...

Mariska van Beukering currently works for Equinix: the world’s biggest digital infrastructure company, where businesses can scale with agility, speed the launch of digital services, and deliver world-class experiences. Mariska comes to us with deep experience in IT and has skills in brand management, marketing planning, lead generation, and strategic marketing. We Discuss: Effective B2C strategies...

Danielle Regan is the Director of Marketing and Communications at Mace, a construction company at the heart of the built environment.   Mace connects expertise across the entire property lifecycle for the benefit of their clients, communities and society more widely.  Danielle has 18 years’ of experience working in marketing communications teams within the property and construction industry.  We d...

Nikki Stenson is a senior global marketing leader who has led marketing functions at Oracle, Macafee, and TIBCO.  For Nikki, it’s all about relationships - whether working with sales teams, suppliers, partners or colleagues, success for her has come through continuous and highly effective collaboration. Nikki Believes B2B marketing is not human enough and is passionate about changing that.  We dis...

Cos Mingides is the Co-founder and Head of Effectiveness at True, which was named B2B Creative Agency of the year in 2022 by the Association of National Advertisers.  True is in the business of making a difference. They harness data-driven and cultural insights to unearth powerful human truths that are creatively transformed into memorable brand communications – and delivered with pinpoint media a...

Nick Copson is the B2B Marketing Director at Reach plc, the UK's largest news media company with an audience of over 48 million people. Nick has launched new publications and apps across the UK and managed teams with large budgets across online and offline channels. Now, most of his time goes towards developing B2B lead generation. We discuss: The state of UK media and advertising How Reach PL...

Martin Harrison is the Strategy Director at True. Before joining True, Martin was Strategy Partner at Wunderman Thompson. He’s also held senior positions at Huge and TMW. Martin has been helping brands of all sizes grapple with the challenges and opportunities of the digital revolution. He was the winner of an IPA Effectiveness Award and is a regular speaker on digital strategy, including at SXSW....

Michael Bouteneff is the Director of Integrated Marketing Strategy at SVB, (which was formerly known as Silicon Valley Bank). SVB helps founders of high-growth tech businesses achieve their often ambitious goals. Michael has a background in growth marketing and brand-building, spanning both B2C and B2B industries, having worked at both start-ups and Fortune 500 companies. Prior to SVB, he held sen...

Isobel Sita-Lumsden is the Head of B2B Marketing Europe at TikTok. Prior to this, she held senior roles at Time inc, AOL and Verizon Media.  Isobel is a creative and strategic marketer, passionate about big media brands and driving business growth. TikTok is the leading destination for short-form mobile video, whose mission is to inspire creativity and bring joy. We discuss: How TikTok helps B2B b...