B2B Marketing Asia

Guest Matty Lin, General Manager, Global Business Solutions, SEA at TikTok Host 1 Christine Hou, Executive Consultant, Virtus Asia Host 2 Jan Harling, CEO, Virtus Asia Production Munguili Sangtam, Creative Director, Virtus Asia Produced by: Joe Escobedo, Escomedia Exploring TikTok's Growth and Commercial Opportunities in Southeast Asia 00:00 Introduction and Guest Introductions 01:15 TikTok's Evol...

B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Jonathan Briggs, Hyper Island Cofounder Newsletter: https://joeescobedo.substack.com Chapters: 0:00 Reimagining Education 1:08 Problem-Centered Learning 2:23 Identifying Relevant Problems 3:06 Building Relationships 7:05 Scaling Engagement 10:01 Structuring Long-Term Education 11:05 Structuring Short-Term Education 13:08 Fa...

Hosted by Joe Escobedo, CEO of Escomedia Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist Newsletter: https://joeescobedo.substack.com Chapters: 0:00 - Introduction 0:34 - Practical Applications of AI and Chat GPT 2:16 - Example of Rapid Adaptation in Marketing 4:42 - Using Canva's Magic Design Studio 6:06 - Impact of AI on Targeting 7:59 - Analyzing Audien...

Joe Escobedo's interview with Brandwatch

B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Steen Puggaard, Chief Executive Officer at Pirata Group Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast Hosted by Joe Escobedo Guest: Vladimir Guevarra, Communications Specialist Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Arun Cavale, CMO Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Jan Harling, CEO of Virtus Asia Consulting Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Chris Edwards, Co-Founder & CEO of Honeycombers and Launchpad Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast Co-hosted by Shiela Berman Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast (produced by Escomedia) Co-hosted by: Sheila Berman Guest: Jerry Low, Head of Marketing, Southeast Asia at Schroders Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast   Hosted by: Joe Escobedo, CEO of Esco Media  Co-host: Daria Kalista, Director at FridayMakers   Guest: Alfred Lua, Co-founder at Pebblely   Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast (by Esco Media)    Hosted by: Joe Escobedo, CEO of Esco Media  Co-host: Shubhabrata (Shub's) Banerjee  Guest: Chetan Krishnamurthy, CMO, IBM, APAC   Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast (by Esco Media)    Hosted by: Joe Escobedo, CEO of Esco Media  Guest: Denise Lee-Verghese, Content & Campaigns Manager, Global Marketing at Baker McKenzie   Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast (by Esco Media)    Hosted by: Joe Escobedo, CEO of Esco Media  Guest: Annie Sarnblad, Founder of Point House Advisors     Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast (by Esco Media)    Hosted by: Joe Escobedo, CEO of Esco Media  Guest: Jörg Dietzel, Managing Director at Jorg Dietzel Brand Consultants   Book Newsletter

Guest: Misiek Piskorski, Dean of IMD South East Asia and Oceania at IMD Business School Host : Joe Escobedo, CEO of Esco Media Newsletter

Episode 21 of Joe Escobedo – Interview with David Fallarme, Head of Marketing (Asia) at HubSpot David Fallarme is the Head of Marketing, Asia at HubSpot. He has built and led marketing teams at various companies. He also has the versions of the "growth movie" a few times, acquisition for a handful of products with millions of users, up to leading marketing functions at several SaaS businesses. Fur...

Episode 20 of Joe Escobedo – Interview with Kenneth Tan (Regional Managing Director) and Nicole Wang (Regional Marketing Manager) at LucaNet ASEAN In the interview, Kenneth Tan & Nicole Wang share about how LucaNet boosted conversions by 100%. Listen to this podcast to know how they boosted the conversions rate! LucaNet is a Financial Performance Management software solution which has been in...

Episode 19 of Joe Escobedo – Interview with Wendy (Hogan) McEwan, Head of Marketing & Digital, Asia Pacific at Knight Frank. Digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy. The m...

Episode 18 of Joe Escobedo – Interview with Guillaume Villard, Marketing and Commercial Innovations Director at Karl Storz Asia During his time as Marketing & Commercial Innovations Director (Asia), Guillaume Villard was responsible for: Market Intelligence, Market Data & Competition landscape, Commercial Excellence & New business strategies, up to the Customers Insights, Customer sati...

Episode 17 of Joe Escobedo – Interview with Damien Wong, VP (APAC) at Confluent. Confluent Cloud is the industry's only fully managed, cloud-native event streaming platform powered. Built and operated by the original creators of Kafka, Confluent Cloud provides a simple, scalable, resilient, and secure event streaming platform. Customer success is an organizational function that helps customers get...

Episode 16 of Joe Escobedo – Interview with Olivia Plotnick, Founder of Wai Social Wai Social team has an in-depth understanding and appreciation for how integrated social media is in daily life, and is aware of how quickly it evolves. The team takes this knowledge, combined with their customer's business objectives to create powerful social media content that builds trust, community and drives sa...

Episode 15 of Joe Escobedo – Interview with Margery (Nabors) Lynn, Former-Head of Social Media Strategy at Grab. Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more. The collected data is then analyzed to find trends and useful insights. This can influence a wide range of processes including business operations, product upd...

Episode 14 of Joe Escobedo – Davinia Khong, Senior Marketing Leaders (APAC) at Backbase. Davinia Khong is a B2B marketing leader, a keynote speaker, and is the senior marketing leader for the APAC region at Backbase. Davinia drives lead generation and branding efforts for Backbase. Here she describes the challenges in the first six months of a marketing leader and makes an impact. She shares the c...