Freya Ward & Chloe Addis

B2B Marketers: Off The Record

Business EN ↓ 6 episodes

For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.

Author

Freya Ward & Chloe Addis

Episodes

S01E06 - Tony Larks, Senior Marketing Leader, Fractional CMO - B2B Marketers: Off The Record 06.07.2026 54:19

This conversation with Tony Larks covers his journey in B2B marketing, the evolution of marketing practices, and the changing landscape of B2B buyers. It delves into the need for standardized processes and language in B2B marketing, the impact of AI, and the importance of aligning marketing with revenue outcomes. The conversation covers a wide range of topics, including the challenges of marketing...

SO1E05 - Amber Carnegie, Better B2B - B2B Marketers: Off The Record 29.06.2026 21:42

The conversation delves into the journey and evolution of B2B marketing, highlighting the value of brand and content, and the human side of marketing. Amber emphasizes the importance of community engagement and storytelling in B2B marketing. Takeaways B2B Marketing Complexity Community Engagement Chapters 00:00 The Journey to B2B Marketing 08:01 Changing Buyer Behavior 17:40 The Value of Brand and...

S01E04 - Leanne Dow-Weimer, Markigy and Fractional Marketing Leader - B2B Marketers: Off The Record 22.06.2026 25:53

Leanne Dow-Weimer, host of Markigy podcast and Fractional Marketing Leader, shares insights on B2B marketing, the impact of AI, buyer behavior, strategic bets for marketing leaders, challenges, investment focus, and changing the reputation of marketing. Topics The importance of relationship-based B2B marketing The need to protect organic marketing and use it to make smart moves with paid marketing...

S01E03 - Christina Mitine, Amazon Web Services (AWS) - B2B Marketers: Off The Record 15.06.2026 24:42

This conversation covers shifts in B2B marketing strategy, changes in B2B buyer behavior, the impact of AI on trust-based selling, strategic bets for marketing leaders, challenges and changes in marketing, and cross-departmental collaboration. Takeaways Shift from quantity to quality in B2B marketing Importance of cross-departmental collaboration in sales and marketing Chapters 00:00 Introduction...

S01E02 - Eryn Lueders, Basis Theory - B2B Marketers: Off The Record 08.06.2026 27:48

Eryn Lueders, Head of Marketing for Basis Theory, shares insights on B2B marketing, the evolution of her career, and the changing landscape of marketing strategies. She discusses the impact of AI, the behavior of B2B market buyers, and the need for a strategic shift in marketing leadership. Takeaways B2B Marketing Evolution Leveraging AI for Marketing Strategic Shift in Marketing Leadership Chapte...

S01E01 - Freya Ward & Chloe Addis Launch B2B Marketers: Off The Record 27.05.2026 43:48

The very first episode of B2B Marketers: Off The Record! Freya Ward and Chloe Addis give an introduction to the podcast and its purpose, followed by a discussion on the co-hosting format and the changing beliefs in B2B marketing. The conversation covers the shift towards customer-centric marketing, the value of first-party intelligence, the importance of returning to marketing basics, the evolutio...