B2B Insights Podcast

In the third episode of our new "We Are Merkle B2B" series, Nick is joined by the hugely experienced Bob Ray, CEO of Merkle DWA. Bob started working as a client-side marketer for Fortune 500 tech companies, before moving to another Merkle B2B brand, gyro, where he led them for 8 years. He then joined DWA in 2012 as President of Americas, before taking the reigns as Global CEO in 2016. Learn about...

In the second episode of our new "We Are Merkle B2B" series, Nick is joined by Christoph Becker, Global CEO & CCO at gyro. Christoph has been the driving force behind the reinvention of B2B marketing, and in his role as both CEO and CCO, has grown gyro into one of the largest, most successful B2B agencies in the world over the last 10 years. He has spent nearly 30 years building brands and creativ...

In the first episode of our new "We Are Merkle B2B" series, Nick is joined by Michael McLaren; Global CEO of Merkle B2B. Michael is a successful and dynamic business leader who has held a variety of global executive roles in the U.S., Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications and over the years has worked with key global clients, includin...

This week Matt Powell is joined by Steve Chad, Customer Engagement Manager at PFU, a Fujitsu company. They will be discussing how to embark on your digital transformation journey and ensure the results effectively meet your business goals and objectives. They cover the benefits of digital transformation, the best starting point for your journey, the biggest hurdles you may face, what a digital tra...

Simi Dhawan is joined by Gabe Schlake, Global Head of Customer Success at CPA Global, to discuss what digital transformation really means and why it's the foundation of customer success. Hear why digital investment is imperative if you want to deliver the very best customer experience, how CPA Global implemented a digital-first approach to transform ways of working and position their people as dig...

Our Head of Growth Nick Hague is joined by Iain Valentine, the CEO of Isobar UK&I for an in-depth discussion around building a customer-centric digital experience. From our recent COVID Tracker research, we have seen a (perhaps unsurprising) massive shift towards digital transformation with two-thirds of businesses across a very broad range of verticals stating that they are building more digital-...

This week I'm joined by Simi Dhawan, who works alongside me as a Research Director at B2B International. With COVID-19 accelerating changes to working cultures in organizations around the world, we delve deeper into the changing workforce. While flexible working was once deemed to be a "nice to have", it is now an expectation as employees try to balance their personal lives and needs with that of...

Today on Insights Inside, I discuss agile strategies and "the new normal" with David Ward, Group Sales and Marketing Director at Irwin Mitchell. Find out how they've flexed their operating model so quickly, and how they've maintained their "people culture" in this new digital world.

This week on Insights Inside I talk to Steve Laborda, Founder of ValueBizbooster. ValueBizbooster is a consultancy designed to educate others on value selling and how to deliver organizational transformation. We discuss the importance of selling on value in today's challenging climate and the key steps you need to take to be successful with it.

This week on Insights Inside, I talk to Rhys Taylor, Head of Strategy APAC for gyro. gyro are the first full service, global creative B2B powerhouse. We discuss the importance of placing your customer at the heart of your strategy, how CMOs can identify opportunities in the current situation, and why delivering a seamless omnichannel B2B experience is so crucial.

This week on Insights Inside, Matt Powell talks to Jane Frost, CEO of the Market Research Society. An industry leader within the research space, Jane discusses the importance of businesses continuing to focus on research in times of uncertainty, as well as how research professionals can best position and frame the value of research within their companies to ensure its importance is recognized.

This week on Insights Inside, my B2B International colleague Matt Powell is joined by Theo Kroese, the Founder of Moving As One. Theo previously led the global marketing strategy at Mammoet, and has now used his expertise to start up his own consultancy which helps businesses align their teams around a common goal. Matt and Theo talk about bringing a brand and customer experience to life through t...

This week marks the first episode in our "Insights Inside" series where we speak to business leaders to find out how they're responding to the current crisis. Joining us today is James Gibson, Insights Manager at Michelin Europe. We discuss how Michelin have remained at the forefront of innovation during COVID-19 and how insights have helped them adapt their strategy to become more digital-focused...

This week I'm joined by Shep Hyken, a customer service and CX expert and the Chief Amazement Officer of Shepard Presentations. Shep is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. In this episode we discuss how brands can manage customer experience in times...

The cleaning industry is essential in addressing the current pandemic caused by COVID-19.  EnvirOx is a leader in the manufacturing and marketing of environmentally preferred cleaning technology, and has experienced substantial increased demand in recent weeks for its cleaning products and expertise. Diana Stewart, President of EnvirOx, discusses cleaning best practices, the role of marketing duri...

Lorraine Martin, President and CEO of The National Safety Council joins us to discuss how employers can navigate the COVID-19 crisis. Lorraine shares her three-fold strategy; being smart, being prepared and being respectful. She also discusses what we can learn from organizations that are responding well to COVID-19, and what can employers do if they are not sure what to communicate to employees....

This week I'm joined by Antoine Philippe, a hugely experienced and lifelong b2b marketer. Antoine's illustrious career has seen him head-up marketing, brand management, product management, customer experience and digital marketing departments for leading brands such as Henkel, Hilti and Etex. In this episode we discuss the fundamental components of successful brands, why a strong brand can act as...

What do brands delivering best-in-class customer experience do differently than the rest? In this episode I'm joined by Oliver Truman, Head of Research & Analytics at B2B International, to discuss the findings of a recent study into customer experience performance across b2b brands. Looking through the lens of the '6 Pillars of CX Excellence', we look at why CX progress has stalled among b2b brand...

How important is emotion in driving b2b behavior? In this episode I'm joined by Conor Wilcock, Director of Business Development & Sales at B2B International, to share the findings of our recent 'State of B2B' study of 2,000 business decision-makers across Europe, the USA and China. We'll discuss the role that emotions play across the entire b2b buying process, and look at how b2b brands can develo...

Welcome to the B2B Insights Podcast, the show created to give b2b marketing and insights professionals the valuable insights and tactical takeaways they need to develop winning strategies. My name is Nick Hague and I'm the founder and now Head of Growth at b2b market research specialists, B2B International. Each month, I'll be joined by expert guests as we discuss exciting new trends and opportuni...