B2B Insights Podcast

On this special episode of the B2B Insights Podcast, Nick Hague is joined by Phil Clayton, Client Partner at Meta, to discuss how you can connect with the B2B buyer of today and the part the Metaverse has to play.   Phil talks through their recent re brand from Facebook to Meta; a nod towards this new trend in the business community; and the future ambitions of the company. They also get into the...

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy. In this fourth episode we're joined by Julia Nicoara, Marketing & Communications Director at the Carbon Trust. Julia discusses how they bring to life thei...

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy. In this third episode we're joined by Melanie Forbrick & Rebecca Seefeld, brand engagement experts at Siemens Energy. Melanie and Rebecca discuss how they...

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy. In this second episode we're joined by Davion Ford, Global Brand Storyteller at Arcadis. Davion discusses the key challenges faced by B2B organizations in...

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy. In this first episode we're joined by Enno Houwerzijl, Senior Advisor Brand Strategy & Marketing Communications at ING. Enno discusses the challenges in b...

This week on the B2B Insights podcast, our Business Development Director, Conor Wilcock, is joined by Elizabeth Nann, Executive Director Intelligence at The Wall Street Journal | Barron's Group. In this episode, Conor and Elizabeth talk through the WSJ's latest research study conducted by B2B International; 'Trust Your Decisions'.   Key insights include the role WSJ plays in supporting commercial...

Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters.   In this fourth episode, Nick is joined by Jenni Romaniuk, Associate Director at the Ehrenberg-Bass Institute in Australia. They discuss the research behind her recently updated 'How Brands Grow 2' book, why the law o...

Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters.   In this third episode, Nick is joined by Peter Field, marketing consultant and known to some as the "Godfather of Effectiveness". They discuss key insights from some of Peter's recent papers, how B2B companies should...

Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters.   In this second episode, Nick is joined by Peter Weinberg, global lead at the B2B Institute, a think tank funded by LinkedIn which researches the future of B2B marketing and decision making. Nick and Peter discuss why...

Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters.   In this first episode, Nick is joined by Mark Ritson, a Virtual Marketing Professor with extensive experience in helping individuals and organizations become brand experts. Key discussion points include the role of b...

Following the launch of our recent whitepaper; " The Generational Differences in B2B Decision-Making ", we invited Matt Powell, Vice President & Executive Director of North America, and author of the report, onto the B2B Insights podcast. He joins our Head of Growth Nick Hague to talk through the research which was at the heart of the report, focusing on the influence of Millennial decision makers...

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs.   In this sixth episode we talk to Peter Seaman, Customer Experience & Marketing Manager for Finning UK & Ireland; the world's largest dealer for Caterpillar. Hear Peter's top tips for implementing successful CX programs, how evoking...

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs.   In this fifth episode we talk to Jo Goossens, Strategic Marketing Manager at Etex; an International building materials company with over 13,000 employees globally and revenues of nearly EUR 3 billion per year. Find out why customer...

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs.   In this fourth episode we talk to Christina Colby, the Chief Customer Officer (CCO) at Guidewire; a provider of cloud-based P&C (property and casualty) insurance software enabling business to streamline processes. Find out how the...

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs.   In this third episode we talk to Laura Lee, Strategy and Change Director at Molson Coors; the third largest brewer in the world with revenue of over $10 billion. Whilst the hospitality sector has been dramatically impacted by the p...

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs.   In this second episode we talk to Lisa Best, Customer Communication Manager and CX Lead at Kemira. Kemira is a global chemicals company with annual revenue of EUR 2.7 billion and over 5,000 employees. Hear Lisa's top tips for embar...

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs. In this first episode we talk to Shaun Myers, Director of Supply Chain & Service at Brenntag. With close to 13 Billion Euros in revenue and over 17,000 employees worldwide, Brenntag are a true leader in the global chemical sector. Fi...

With CX a top priority for most B2B companies heading into 2021, we're launching our brand new CX Masters series where we talk to the world's greatest CX experts to give you actionable takeaways on how to create a superior customer experience.   In this sixth episode we talk to Blake Morgan, a customer experience futurist, author and guest lecturer at Columbia University. Blake's books include "Th...

With CX a top priority for most B2B companies heading into 2021, we're launching our brand new CX Masters series where we talk to the world's greatest CX experts to give you actionable takeaways on how to create a superior customer experience.   In this fifth episode we talk to Annette Franz, Founder and CEO of CX Journey. Annette previously served as Chairwoman on the Board of Directors of the Cu...

With CX a top priority for most B2B companies heading into 2021, we're launching our brand new CX Masters series where we talk to the world's greatest CX experts to give you actionable takeaways on how to create a superior customer experience. In this fourth episode we talk to James Dodkins, founder of Rockstar CX which provides CX training and internationally renowned keynote speeches. James is a...

With CX a top priority for most B2B companies heading into 2021, we're launching our brand new CX Masters series where we talk to the world's greatest CX experts to give you actionable takeaways on how to create a superior customer experience. In this third episode we talk to Bruce Temkin, Head of the Qualtrics XM Institute. Bruce has been a central figure in the world of CX for over 20 years, fro...

With CX a top priority for most B2B companies heading into 2021, we're launching our brand new CX Masters series where we talk to the world's greatest CX experts to give you actionable takeaways on how to create a superior customer experience. In this second episode we talk to Ian Golding, an internationally renowned speaker and blogger on the subject of customer experience and was one of the inau...

With CX a top priority for most B2B companies heading into 2021, we're launching our brand new CX Masters series where we talk to the world's greatest CX experts to give you actionable takeaways on how to create a superior customer experience. In this first episode we talk to Colin Shaw, Founder & CEO of Beyond Philosophy. Colin has been recognized by LinkedIn as one of the "World's Top 150 Busine...

In the fifth and final episode of our new "We Are Merkle B2B" series, Nick is joined by our very own Matt Harrison, CEO of B2B International. Matt joined B2B International in 2001 with a background in International Management and very quickly started the transformation of B2B International into a global company by setting up offices in China, the US and Germany. Since then, the company has evolved...

In the fourth episode of our new "We Are Merkle B2B" series, Nick is joined by Ryan Vong, Founder and CEO of Digital Pi. Ryan has over twenty years of marketing experience, helping companies transform their digital marketing strategy into execution and results. He is also a pioneer in marketing automation and was one of the first Marketo Champions. Learn how Digital Pi created a bombproof culture...