B2B Growth

We spoke with 100 marketing leaders and asked "What was the last resource you gave up your email to get access to?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.   Discussed in this episode:  The content, events, and tools B2B marketers want in their inbox The right time for gated content Making your content so good that people are eager to give up their email...

In this episode Benji talks to Bhaskar Roy, Head of marketing at Workato.  Discussed in this episode:  Transitioning from traditional marketing team structure to pods and plays  How to experiment in new, potential segments The importance of truly understanding those you serve  Sponsors:   If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibilit...

In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage.  Here are the mistakes discussed: Lack of a clear exec champion The new Head of Thought Leadership is unclear on their role / goals. The new Head of TL feels the new role is not a promotion ("being sent to Siberia") The Head of Thought Leadership doesn't understand the business strategy and g...

In this episode Benji talks to Nick Bennett, Director of Evangelism & Customer Marketing at Alyce.  Discussed in this episode:  Why ABM is misunderstood and wrongly used How to use content to scale your career The importance of having a strong POV

In this replay episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.

We spoke with 100 marketing leaders and asked "What’s the most overrated trend in B2B marketing?" In this roundtable discussion Benji, James, and Dan, break down the findings. Discussed in this episode: The pendulum in marketing channels and mediums ABM as more than a buzzword Why creating content with your ideal client is a game-changer

In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign.  Discussed in this episode:  Jobs to be done vs. ICP Marketing KPIs across multiple channels The need for focus and iteration

In this replay episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.

We spoke with 100 marketing leaders and asked "Who is the marketing influencer you’re most influenced by?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.   Discussed in this episode:  Brand personality + expertise = influence Creating content as a strategy for discovering influencers Helping your business by making your CEO an “influencer"

In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media .   In a business culture that demands speed and urgency, is a case to be made for using data to make the right decisions?  In this episode, we speak with Sean Collier, Chief Operating Officer at Etna Interactive.  Join us as we discuss: The Importance of Data Based De...

In this replay episode, Dan Sanchez talks to Ashley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian .

We spoke with 100 marketing leaders and asked "What is your most successful marketing channel?" In this roundtable discussion Benji , James , and Logan breakdown the findings.   Discussed in this episode:  Leveraging Organic Search to grow community across marketing channels Optimizing organic search while emphasizing being human Aligning searcher intent and your unique brand voice

In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe. AI Discussed in this episode: The power of holding marketing accountable to revenue numbers. Tips for implementing new measuring metrics How marketing can impress and delight the C-suite and sales team

In this replay episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success. Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader....

We spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: The need to prioritize brand alongside demand Growing demand by delivering unique content Why pipeline must come from demand creation, not just demand capture

In this episode Benji talks to Helen Baptist, Chief Operating Officer at PathFactory. Discussed in this episode: The core components of content intelligence The power and complexity of a content audit The future of content as a key converter

In this replay episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel which incorporates a Strategic Narrative, Category Design, and Community Building into one fine art. Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png

We spoke with 100 marketing leaders and asked "What's your marketing team's biggest struggle?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: How to beat the pervasive issue of shiny object syndrome How to curate new ideas while executing your current strategy The importance of setting goals and priorities  Recommendations/Resources: What...

In this episode, Benji talks to Kyle Poyar, Operating Partner at OpenView. Discussed in this episode: Principles for the Age of Connected Work PLG and community strategies Delivering instant product value

In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss… Why ABM isn’t a better form of marketing, it’s a different form How organizations can view go-to-market as a product, not a strategy 4 questions Sangram’s new book will answer about ABM in customer service

In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender. Discussed in this episode: How to run a sales mapping exercise in your organization Creating a holistic messaging timeline Why a demo early in the sales cycle is crippling

In this episode, Benji talks to Mitch Joel, Author, Speaker, and Founder of the Six Pixels Group. Discussed in this episode: Valuable insights vs the cult of personality How thinking like a journalist improves your thought leadership Tools for creating helpful content

In this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio. We discuss:  - The differences between traditional marketing strategy vs growth marketing strategy - Applying the sprint planning process to marketing - Turning everything into a funnel to identify growth marketing priorities - Making the best decisions with murky data - Is AI & automation the answer? - What to look for w...

In this episode Benji talks to Jess Flack , Cofounder & CEO of Ubiquitous .  Discussed in this episode:  Choosing the right creator Using Influencers to generate viral PR campaigns How to attribute and track a TikTok Campaign for your Brand

In this episode Benji talks to Mike Ebbers , Account Executive at Monte Carlo .  Discussed in this episode:  How to create video content that makes your audience feel understood Getting team members outside of marketing involved in creative projects Using content as a service