B2B Growth

James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion: When gated content can be useful and how we are using it.  Sponsors:  If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in contro...

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.  On today's show the guys discuss the bold claim on the "All-In Podcast" that traditional brands will be dead in 30 years. Agree or disagree? You're about to find out.  Sponsors:  If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and qui...

In this episode, Benji talks to Michelle Tilton, the Vice President of Marketing at Gryphon.ai. Discussed in this episode: - How to Operationalize Demand Creation- Marketing Accountability at Every Part of the Funnel- Using Data to Inform the Board Room Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and q...

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: The pros and cons of building media organically or going out and buying it.

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.  On today's show the guys discuss the decision from Mr. Beast to turn down a 1 Billion dollar offer and ask how should B2B organizations be thinking about influencers? Sponsors:  If you’re hiring, you need Indeed.  Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and qui...

In this episode Benji talks to Lauren Lynch , the Director of Marketing at Set Solutions.  Discussed in this episode:  Pivoting from field marketing to content marketing How customers should directly inform your content strategy Putting together a customer advisory board  Sponsors:  If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, mor...

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.  On today's show the guys discuss the brilliance of Mary Keough's, "Marketing Job Post Teardown" series on LinkedIn. 

We spoke with 100 marketing leaders and asked "What’s the most underrated tactic in B2B Marketing?" In this roundtable discussion Benji, James, and Dan breakdown the findings.  Discussed in this episode:  - Tips for creating deep, personal, and fun marketing. - The power of relationship in marketing - Formalizing a structure to collect insights from your ideal buyers

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: How we're being strategic with SEO to drive audience and affinity.

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.  On today's show the guys discuss how Gated is using a unique approach with advisors to gain quick traction and mass adoption. 

We spoke with 100 marketing leaders and asked 3 questions:  What marketing podcast delivers the most value to you? What is your ALL TIME favorite book on marketing? What’s a RECENT book on marketing you’ve loved?    In this roundtable discussion Benji, James, and Dan breakdown the findings.  Books mentioned:  Tipping point by Malcom Gladwell Linchpin by Seth Godin  Crossing the Chasm by Geoffrey M...

In this episode Benji talks to Don Polite, the Chief Marketing Officer at SKYGEN USA   Discussed in this episode:  Alignment between customer experience and marketing The process of moving from data to actionable insights How annual client surveys can level up your organization  Sponsors:   Marketing Brew:  Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in you...

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around the podcast strategy we're now deploying for B2B Growth and how you could steal it. Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring tim...

We spoke with 100 marketing leaders and asked "If you could ask one question to 100 of your peers in B2B marketing leadership, what question would you ask them?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.   Discussed in this episode:  The most common questions marketers want answered Why & how to share behind the scenes content from your organization Turning...

In this episode, Benji talks to Aaron Wollner, the Chief Marketing Officer at Quontic.   Discussed in this episode:  How to fight against data manipulation Pulling insights from the data Working to build a marketing team that implements insights from the data regularly  Sponsors: + Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Cov...

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around building brand affinity.   Sponsors: + Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing B...

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.  On today's show the guys discuss Drift's disappearance across LinkedIn and hypothesize what may have happened.   Sponsors: + Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & m...

We spoke with 100 marketing leaders and asked "What technology are you looking to add to your tech stack?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.   Discussed in this episode:  Top Marketing Automation Softwares Tools don't solve strategy problems Video as a way to keep automation more human  Sponsors: + Marketing Brew does the hard work for you, dropping...

In this cross-over episode, we’re sharing an episode from Mental Selling. This show is produced by Sweet Fish Media. Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true...

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around defining your why and identifying your villain. Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment bil...

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss a recent pricing change Refine Labs made and its potential ramifications. Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options...

We spoke with 100 marketing leaders and asked "What’s a commonly held belief in your industry that you passionately disagree with?" In this roundtable discussion Benji, James, and Dan break down the findings. Discussed in this episode: Is B2B marketing fundamentally different from B2C? How to truly foster sales & marketing alignment. Assumption is the mother of all mistakes in marketing. Sponsors:...

In this episode, Benji talks to Chad Reid VP of Marketing and Communications at Jotform.   Discussed in this episode:  - Does video replace blogging or enhance it?  - The strategy behind great video content - The potential ROI of video   Sponsors:   If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring...

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.  On today's show the guys discuss the ethics of gifting for reviews on G2.   Sponsors:   If you’re hiring, you need Indeed.  Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, p...