B2B Growth

Productivity and creativity don’t always play nice together. How do you re-energize your creative muscle? What if it’s in walking away from the project that you find renewed passion, vision, and inspiration? Today, James and Benji are joined again by Mark Jung to discuss a recent post from Eddie Shleyner, about the power of being less productive. Link to Post: https://www.linkedin.com/feed/update/...

On this episode, James and Benji are joined by Mark Jung, VP of Marketing at Nextiva to discuss a brilliant brand and newsletter campaign from Oatly. Link to Post: https://www.linkedin.com/posts/markpjung_how-to-build-a-media-company-well-played-activity-7043954983142129664-Amxz/?utm_source=share&utm_medium=member_desktop Connect with us: Mark: https://www.linkedin.com/in/markpjung/ James: htt...

If you’ve been in B2B Marketing longer than 5 minutes you’ve heard about the need for sales and marketing alignment. What if one 90-minute meeting each quarter could foster that comradery and sky rocket your productivity? Today, James and Benji breakdown the quarterly meeting MJ Smith is executing and how you integrate something similar with your sales dev team. Link to Post: https://www.linkedin....

On this episode, James and Benji welcome back Dan Sanchez to discuss the latest Google Analytics update, why people are up in arms and the ultimate ramifications. Link to Post: https://www.linkedin.com/posts/steffenhedebrandt_googleanalytics-b2bmarketing-webanalytics-activity-7051832783605784576-RJNz?utm_source=share&utm_medium=member_ios Connect with us: James: https://www.linkedin.com/in/jam...

In this episode, James and Benji discuss a recent post from Jasmin Alić breaking down 7 easy ways to take your copywriting skills to the next level. This post BLEW UP on LinkedIn, the tips are practical and you can apply them right away. Link to Post: https://www.linkedin.com/posts/alicjasmin_7-ways-to-make-your-writing-cooler-ugcPost-7051501711516983296-u_xt?utm_source=share&utm_medium=member...

On this episode of B2B Growth, Louis Gudema joins Benji Block to discuss the major shifts in marketing that prompted the updated edition to his book “Bullseye Marketing” and why many B2B companies lack robust marketing programs. Discussed in this Episode: The 3 phases of Bullseye Marketing Leveraging your website to see the greatest ROI Social media vs Email marketing Buy the book now: https://www...

In terms of marketing, Apple reigns supreme. In B2B, what can we take and use? What can we learn from Apple's best ads? Using a LinkedIn post from Josue Valles, James & Benji talk about their favorite Apple ads through the decades. Link to Post: https://www.linkedin.com/posts/josue-valles_55-classic-apple-ads-every-marketer-should-activity-7044284080141598720-UCYu/?utm_source=share&utm_med...

Today, James and Benji are joined by Andrew Davies , CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B companies get this wrong and how can you continue to refine your ICP?

Today, James and Andrew Davies , CMO at Paddle, discuss Paddle’s acquisition of ProfitWell and the need for more creative marketing in B2B.

Today, James and Benji are joined by Andrew Davies , CMO at Paddle, to discuss one of the most impressive displays of AI to date explained in a Twitter thread from Spencer Scott . What does the rise of AI mean for our work in B2B marketing? Should we fear the future or be excited about it?

Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible for revenue.” Today James and Benji are joined by Myles Madden , Sr. Manager of Demand Generation at Observe. AI to discuss this problem and the potential ways to solve it.

How much would you pay for a domain name? Today, James and Benji react to the news that Dharmesh Shah. co-founder of Hubspot paid 8 figures for chat.com.

Recently Marketing Brew published an article titled “You should post your best social content again and again”. Today, James and Benji throw in their 2 cents on the art form of reposting and how even with all the discussion on the topic, many continue to struggle to execute on this.

Today, James and Benji discuss potentially the biggest lie in digital disruption, using a recent post from Tom Goodwin as the conversation starter. Discussed in this Episode: Examples of company evolution and experimentation The difficulties in steering a large organization in a new direction Better ways to test ideas

Today, James and Benji breakdown a recent post on LinkedIn from Justin Rowe on how to effectively invest $500-$1,000/month on Linkedin ads. Discussed in this Episode: What makes the best LinkedIn ad creative? Strategic Repurposing Cold Outreach vs Retargeting

Today, James and Benji share a behind-the-scenes look at the ever-evolving content strategy for the show and how to find clarity amidst a million ideas.

Today, James and Benji discuss a recent post from Dave Gerhardt and his search for a GM for Exit Five. Discussed in this Episode: Copywriting skills Startups The power of social media and community

On this Echo Chamber episode, James and Benji discuss a recent post from Alex Hormozi that pours gasoline on the quality vs quantity debate. How should we be thinking about this and getting the right balance?

On this Echo Chamber episode, James and Benji discuss the impressive and lengthy LinkedIn carousel from Tim Hanson breaking down 49 AI tools, by category, for business professionals.

On this Echo Chamber episode, James and Benji discuss a recent post from Aleksandr Volodarsky on Twitter about the growth that can come from crafting a free tool for your market.

On this Echo Chamber episode, James and Benji break down the recent, brilliant ad campaign from Surreal Cereal and how B2B marketers could tap into similar ideas.

On this Echo Chamber episode, James and Benji discuss the vital business lessons marketers must learn from sales in order to increase their effectiveness.

On this Echo Chamber episode, James , and Benji discuss the importance of balance when it comes to output vs input and how to continue learning in your role.

On this Echo Chamber episode, Dan , James , and Benji discuss a recent Twitter thread from Ramon Van Meer outlining the wild west that was Salesforce in the early days.

On this Echo Chamber episode, Dan , James , and Benji discuss a recent LinkedIn post from Michael Roberts regarding attribution.