B2B Growth

Don’t make the BIG mistake… Trying to tie results to individual tactics. On this episode, James and Benji discuss a recent post from Mary Keough about reframing results of our marketing efforts. It’s time to shift your thinking and answer the question: Are you targeting the right people with the right message in the right places? Link to Post: https://www.linkedin.com/posts/mary-keough-437824a2_b2...

How do you build a content powerhouse from scratch? On this episode, Benji and James discuss the 7 step process Devin Reed has used leading content teams at two $1B+ companies. Discussed in this Episode: How to set strategic goals for your content The importance of focus and what channel you should aim to dominate When is the right time to scale your content efforts? Link to Post: https://www.link...

On this episode, James and Benji discuss the recent announcements from Lavendar and HockeyStack – they both launched media brands! What does this mean for the future of content marketing? How is the term media brand being used by different organizations? And what should you do to begin creating a media brand for your organization? Link to Posts: Obaid: https://www.linkedin.com/posts/obaid-khan-dur...

Ben Meer is currently a viral machine on LinkedIn. In this episode, Benji and James break down how Ben is utilizing systems and copywriting techniques to make a notable splash on social media, and how you could do the same. Link to Ben’s Profile: https://www.linkedin.com/in/benmeer/ Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Benji: https://www.linkedin.com/in/benji-block/

You get about 2 seconds to make an impression. In this episode, Benji and James talk through a recent post from Nigel Thomas giving away 17 unique hooks for you to try in your next ad campaign. Link to Post: https://www.linkedin.com/posts/nigelthomas-ai_17-viral-tiktok-hooks-for-ads-activity-7069439986256793600-S5ph?utm_source=share&utm_medium=member_desktop Connect with us: James: https://www...

We’re in the middle of a massive shift. 15 years ago it was the rise of social media, today the business world is grappling with the implications of the creator economy. "Content Marketing" is changing. We see a future with creators at the center of B2B marketing teams. Creators for companies. Not influencer marketing(Influencer marketing is great, but this is different). Creators inside your comp...

In this episode, James and Benji break down LinkedIn’s new feature: thought leadership ads. With a focus on providing valuable insights and industry expertise, these ads have the potential to transform the way businesses connect with their target audience on the professional networking platform. Link to Post: https://www.linkedin.com/posts/canberkbeker_linkedinads-demandgeneration-b2bmarketing-act...

Life has boundaries we perceive, but they’re often more flexible than we think. On this episode, Benji and James discuss 17 questions that have dramatically changed the life of Tim Ferris and how they may just impact yours as well. Discussed in this Episode: Stepping away to get ahead Entrusting your team with more responsibility How to find contentment even as you strive to achieve big goals Link...

“Anyone can always do/give 10% more.” In this episode, James and Benji discuss the easiest way to continue to advance your career and become invaluable to your organization. Discussed in this Episode: How habits compound over time The necessity of honing your craft The ability to be content yet always work to improve Link to Post: https://www.linkedin.com/posts/alice-de-courcy-5205516a_b2bmarketin...

Should B2B companies continue running lead gen campaigns on LinkedIn and Facebook? Recent data seems to conclusively prove that they should STOP… or at least that is what Chris Walker is saying. On this episode, Benji and James discuss the recent B2B advertising benchmark report from Metadata and Chris Walker’s response to the findings. Discussed in this Episode: How to start building an owned aud...

For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts. Discussed in this episode: The pros & cons of the three motions How to start a media brand from scratch The value of launching a media brand in this economic climate

In this episode, James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping-off point. Discussed in this episode: Making content work harder for your organization SEO as the Zombie of Marketing Ensuring your SMEs avoid creating commodity content

Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”. In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum. Discussed in this Episode: The power of a strategic marketing plan Craft...

What if you could instantly connect with individuals interested in your niche, active online, and highly likely to engage if you just reach out? In this episode, Benji and James talk through the art of “stealing” an audience and crafting a Carasol on LinkedIn that works. Link to Post: https://www.linkedin.com/posts/matlehnhoff_how-to-steal-an-audience-on-linkedin-activity-7064253332214673408-aNhU?...

Unless your name is Joe Rogan, interview-based shows aren't good enough anymore. The content our buyers consume from creators & consumer media brands is just too good…and it’s (rightfully) raised the bar for B2B content. So how do you make something better? On this episode, James and Benji discuss the evolution of B2B podcasting and the strategies needed for success in 2023 and beyond Link to...

Apple has crafted a new category, drumroll please… “Spatial Computing”! On this episode, Benji and James discuss the recent release of the Apple Vision Pro, the impact this will have in the market, and what marketing leaders should be learning from Apples positioning around the new technology. Link to Post: https://www.linkedin.com/posts/aprildunford_heres-my-take-on-the-apple-vision-pro-from-acti...

You are the head of marketing -- the CEO asks: "what's our website conversion rate?"Pause. Breathe. And NEVER provide a blended conversion rate for the entire website. On this episode, James & Benji are joined by Gaetano DiNardi, Growth advisor and B2B marketing guru to discuss the horror that is blended conversion rates and how to move in a better direction. Link to Post: https://www.linkedin...

Adobe just released a game-changing AI update to Photoshop! In this episode, Benji and James discuss the implications and the exciting use cases for B2B marketers. Link to Post: https://www.linkedin.com/posts/juanjosedelgado_aiinadobe-photoshopfirefly-airevolution-activity-7066792598446743552-xxZq?utm_source=share&utm_medium=member_desktop Connect with us: James: https://www.linkedin.com/in/ja...

In this episode, Benji and James discuss the art of a cold pitch, who do you contact and how? This conversation was triggered by a viral LinkedIn post from Jessica Gilmartin, Chief Marketing Officer at Calendly. The underlying message, the C-suite exec at a Fortune 500 company is probably not the most effective person to reach out to… so then who? Link to Post: https://www.linkedin.com/posts/jessi...

Are we running our social media strategy based on facts and data or myth and hype? On this episode, Benji sits down with Ian MacRae, author of the book "Myths of Social Media". As a work psychologist, Ian brings a unique perspective to the social media landscape. With a focus on B2B marketers and content creators, Benji seeks Ian's advice on improving CEOs' brands and subject matter experts on soc...

In this episode, Benji and James delve into the misconception surrounding a company's positioning based solely on its website and tagline. April Dunford recently shared her thoughts on LinkedIn, highlighting the complexity and nuance involved in understanding a company's true positioning. Today, the guys breakdown that post and the ways we can easily get it wrong. Link to Post: https://www.linkedi...

The playing field has shifted and winning mind share leads to market share. The big question is, how can your organization continue to win mind share? One of the most effective, personal ways in B2B is having your CEO be consistent on LinkedIn. In this episode, James and Benji talk through how to get your CEO consistent on social media, and how to measure that content. Link to Post: https://www.li...

Kirill Vdov, recently took to LinkedIn to share 30 things he’s learned after spending 5000 hours running LinkedIn Ads. In this episode, Benji and James break down their favorite learnings from this post and give you practical takeaways for your next LinkedIn ad campaign. Link to Post: https://www.linkedin.com/posts/kirillvdov_b2bmarketing-performancemarketing-ppc-activity-7056870224213544961-R-FW?...

“Michael Jordan played 15 years, won 6 championships. The other 9 years was a failure?” - Giannis Antetokounmpo On this episode, James and Benji discuss the recent, viral clip from NBA all-star Giannis Antetokounmpo on the topic of failure. Do the guys agree? Disagree? Could this be a mentality to bring into business and marketing? LinkedIn Post from Vin Matano: https://www.linkedin.com/posts/vinm...

“The outcome of good internal marketing is cross-company alignment. And as you scale, alignment becomes your multiplier.” - Andrew Davies On this episode, Benji and James discuss the power of internal marketing and where it can be easy to go off track as you scale. This episode topic was sparked by a post from friend of the podcast Andrew Davies, you can find his post here: https://www.linkedin.co...