B2B Growth

In this episode of the 5 Things Series we talk to Matt Benson, Director of Marketing and Business Development at OnePointe Solutions. Matt shares the 5 Things he can't live without: 1) Apple Music 2) Microsoft Office 3) An Empowered Team 4) LinkedIn 5) Raw Almonds + Water + Coffee Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search pa...

When it comes to superheroes, Batman is better than Superman, hands down. It isn’t even a contest.  Yeah, I said it.  It’s because Superman is just lucky, while Batman works hard to be the leader he is — and leaders everywhere should take note.  See, Superman is basically the Swiss-Army knife of superpowers, right? He’s faster than a speeding bullet, can leap tall buildings in a single bound, whic...

In this one Ryan Drawdy, Director of Culture and People Ops at Sweet Fish, tells you about the one thing that helps our own remote culture stay connected more than anything else: asking a question of the day. It all comes back to engagement, which is of course the end goal of any company culture, but is especially challenging in a remote environment. Are you getting every B2B Growth episode in you...

In this episode, we talk to Nick Bradley, Co-Founder and Director at The Fielding Group and Host of Scale Up Your Business Podcast. If you like this episode, you'll probably also love: How Facebook Doubled Productivity to $1.8 MM per Employee with Tim Campos ...and Get your free copy of Customer Creation Playbook Are you getting every B2B Growth episode in your favorite podcast player? If not, you...

In this episode, we talk to David Fortino, SVP of Audience and Product at NetLine. If you like this episode, you'll probably also love: 2020 State of B2B Content Consumption and Demand Report for Marketers Audience Explorer Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts o...

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Todd Hockeberry, a B2B sales and marketing consultant at Top Line Results, about true personalization, customer-centricity, internal alignment, and ... company survival. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your fa...

In this episode, we talk to Scott Miller, Executive Vice President, of Thought Leadership at FranklinCovey. If you like this episode, you'll probably also love: How to Build a Thought Leadership Program (A 10-Part Framework) Content-Based Networking by James Carbary Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes her...

In this episode of the Category Creation series, we talk to Darin Dawson, co-founder and President of BombBomb. Darin discusses how to get your entire team involved and excited about the process of category design.

In this episode we talk to Maya Grossman, Strategic Product Marketing Advisor for companies like Google, BetterHelp, and Zest. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you ge...

Hope is dumb.  Sure, we talk a lot as humans about hope. We hope things will work out. We hope we’ll get that promotion. We hope that our team will win. We hope we’ll land that prospect.  But as Kevin Dorsey likes to say, “Hope has killed more dreams than it has ever created.”  In this episode, Co-Host Patrick Downs interviews Kevin Dorsey, VP of Inside Sales at PatientPop to find out why hope is...

In this episode we talk to Gary Arnold, Marketing Manager at Executech. If you like this episode, you'll probably also love: Our New SEO Strategy: Google Alphabet Soup with James Carbary and Logan Lyles PR & SEO Tactics that Generated 40 Million Page Views with Dmitry Dragilev How to Plan Episode Topics Your Audience Wants to Hear They Ask, You Answer by Marcus Sheridan Now you can more easily sea...

In this episode of the #BehindTheCurtain Series, Kelsey speaks with Bill Reed, Chief Operating Officer of Sweet Fish Media about how at Sweet Fish we’ve experienced a lot of growth in a relatively short amount of time, which is both exciting and terrifying. Its kind of like the ultimate thrill ride, and we’re thankful for the early success we’ve had as a young, emerging business. If you like this...

In this episode of the 5 Things Series we talk to Matt Davis, Director of Brand Marketing at Adaptive Medical Partners. Matt shares the 5 Things he can't live without: 1) Music 2) Airpods 3) Slack 4) LinkedIn 5) StoryBrand framework If you like this episode, you'll probably also love... ...this past episode: The Power of Data Visualization for Your Sales Team Are you getting every B2B Growth episo...

In this episode we talk to Brandon Redlinger, Director of Growth at Engagio. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also fi...

In this 14th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

In this 13th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute. He talks about: How agencies are handling the shift from WFH to back to the office What safety measures are agencies taking How owners are handling employees who are reluctant to return to the office

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business shares the science behind video and the new video metric that matters most. Subscribe to hear more CX conversations on Ethan's podcast, The Customer Experience Podcast, by using the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google...

In this episode we talk to Josh Steimle, Founder & CEO of Influencer Inc.. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe &...

In this episode we talk to Ian Luck, VP of Global Marketing at CustomerGauge. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also f...

We may be looking at time as “before COVID” and “after COVID,” but StartUp Health’s unique 8-point scorecard for digital health founders has held strong all throughout. As a co-founder and President of Startup Health, Unity Stoakes describes the rationale behind the 8 criteria necessary for entrepreneurs to meet. Plus, Unity and John discuss: The effect a startup’s network has on their success How...

In this episode we talk to Randy Wootton, Chief Strategy Officer at Seismic. If you like this episode, you'll probably also love: How to Shift to Product-Led Growth (& Why It’s Needed) with Joe Chernov You may also love this book recommendation from Randy: The One to One Future The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact dat...

LinkedIn content still sucks.  That’s a good thing. You can use that — the bar is still low and the noise isn’t yet deafening. And the best way to take advantage of this?  Be funny. In this episode, Co-Host Patrick Downs interviews James Carbary, Founder of Sweet Fish Media and Author of Content-Based Networking to find out why LinkedIn has a giant content-shaped hole… And you can fill that hole w...

Are you a know-it-all or a learn-it-all? If you chose the latter, you’ll appreciate the top 5 marketing books David Cancel — Founder and CEO of Drift — can’t stop rereading. In this #CEO episode, David talks about his favorite books along with 4 reading systems he urges entrepreneurs to use. Plus, he goes over: His advice to new CEOs in the current economy Why it’s a Drift company value to always...

In this featured episode, Sharon Toerek chats with David Searns, CEO of Haley Marketing. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Grow...

In this episode, James and Dan talk about specific frameworks that companies can use to name their show. If you like this episode, you'll probably also love: Strategies to Grow Your Podcast Audience w/ Dan Misener How to Design a Podcast “Logo” (Cover Art) w/ Kelsie Montgomery Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past e...