Sweet Fish
B2B Growth
Sharing lessons learned from the best content on the internet with B2B marketers.
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Episodes
#CategoryCreation 27: The "Magic Triangle" in B2B SaaS Marketing w/ Joergen Aaboe 17.07.2020 38:00
In this episode we talk to Joergen Aaboe, VP of Marketing at ScreenCloud - Digital Signage. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#Remote 4: You Should Share Bad and Good News Differently (Here's How) 17.07.2020 12:00
Today, Ryan talks about communication in a remote culture. In particular, he takes a look at some of the most effective ways to differentiate and distribute messages across the organization. Not every message should be circulated in the same way, and it’s important to know when and how to communicate each message in a way that fills gaps and sets everyone’s minds at ease, rather than inviting them...
#B2BTech 5: How Partner Go Improves Customer Experience w/ Keith Graham and Craig Parsons 17.07.2020 12:07
Customer experience is a priority for most industries and B2B tech sales is no exception. That’s why Ingram Micro and ConnectWise have teamed up to bring their affiliates Partner Go. In this episode of B2B Tech Talk, guest host Logan Lyles of Sweet Fish Media speaks with Keith Graham, director of channel sales at ConnectWise, and Craig Parsons, a senior sales exec at Ingram Micro. Live from Ingram...
#CX 61: A Culture of Customer Obsession w/ Ned Arick 16.07.2020 39:52
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ned Arick, VP of Growth at Halos Systems, about creating a culture of customer obsession and focusing on customer experience to differentiate yourself and your company. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your fav...
#CategoryCreation 26: 3 Benefits of Writing a Book While Designing a Category w/ Joergen Aaboe 16.07.2020 21:22
In this episode we talk to Joergen Aaboe, VP of Marketing at ScreenCloud - Digital Signage. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
1297: 3 Ways Marketers Can Pay It Forward w/ Maria Gianotti 15.07.2020 14:53
In this episode we talk to Maria Gianotti, Head of Revenue Growth at Unbabel. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#Revenue 4: Early-Stage Insights on Venture Capital From a Seasoned Investor w/ Brian Matthews 15.07.2020 35:25
When it comes to Venture Capital, the action between the coasts sometimes gets lost in the shuffle. Brian Matthews, Cofounder and General Partner at Cultivation Capital wasn’t discouraged by that fact, quite the opposite, he was inspired! Setting up shop in St Louis, and establishing himself in the market as the experienced investor he has been since the 80’s, his success story is a step-by-step l...
#Sales 8: The Key to Doubling Your Call-To-Meeting Productivity: Commercial Empathy w/ Thomas Boccard 14.07.2020 21:34
In this episode we talk to Thomas Boccard, Senior Vice President of Sales at GlobalData Plc. If you like this episode, you'll probably also love... ...this past episode: Before You Spend a Minute in Sales Training, Do This with Mark Smith Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on A...
#NewPodcast: The Manufacturing Executive 14.07.2020 5:27
On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how...
1296: Growing During a Downturn (By Focusing on Best-Fit Customers) w/ Avetis Antaplyan 14.07.2020 21:55
In this episode we talk to Avetis Antaplyan, Founder and CEO at HIRECLOUT. If you like this episode, you'll probably also love... ...these past episodes: 3 Ways to Turn Prospects Into Friends with James Carbary and Logan Lyles The Science Behind Customer Messaging & Selling Conversations with Time Riesterer Author of The Expansion Sale Are you getting every B2B Growth episode in your favorite podc...
#Sales 7: 5 Ways To Sell Against Your Competitor w/ Mike Paladino 13.07.2020 19:54
Don’t pretend your competitor doesn’t exist. Your potential customers know about them, and have most likely already evaluated them. Acknowledge the elephant in the competitive landscape, and know how you compare. Don’t get caught off guard! Mike Paladino, Global Head of Sales at PandaDoc sits down and we explore how knowing your competition and learning how to sell against them feeds your bottom l...
1295: How to Build a B2B Referral Program w/ Erik Huberman 13.07.2020 19:57
In this episode we talk to Erik Huberman, Founder and CEO at Hawke Media. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#BTC 32: 3 Reasons Everyone Launched a Podcast During a Global Pandemic 12.07.2020 33:43
In this episode of the #BehindTheCurtain Series, James Carbary & Logan Lyles talk about the reasons so many brands are investing in podcasting right now. If you like this episode, you'll probably also love: Podcasting for Business: A 26-Step Process ...and: Building a Podcast Team: 9 Necessary Roles to Produce a Show for Your Brand Sweet Fish is hiring! Click here to learn more. Want to get your c...
#5Things: Lori Sullivan 11.07.2020 16:45
In this episode of the 5 Things Series we talk to Lori Sullivan, Director of Marketing at Fleetio. Lori shares the 5 Things she can't live without: 1) The Fleetio website 2) Google Drive search shortcut for Chrome 3) A good Notes app 4) Overcast & Audible 5) Kickboxing Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes ...
#CategoryCreation 25: Before You Start the Category Design Process, Do This w/ Joergen Aaboe 10.07.2020 25:21
In this episode we talk to Joergen Aaboe, VP of Marketing at ScreenCloud - Digital Signage. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.
1294: Tackling Your 1st 90 Days as a CMO w/ Sophie Hedestad 10.07.2020 20:47
In this episode we talk to Sophie Hedestad, CMO at Netigate. If you like this episode, you'll probably also love... ...this past episode: 5 Tips for Managing a Fully Remote Marketing Team Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our...
#CX 60: Personal Brand as the New Company Brand w/ Ed Breault 09.07.2020 41:33
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ed Breault, CMO at Aprimo, about humanizing your brand and delivering on your brand promise by empowering your people. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Stich...
1293: 3 Steps to Tell Better Customer Stories w/ Garret Weigel 09.07.2020 22:31
In this episode we talk to Garret Weigel, Customer Content Marketing Manager at Mendix. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#CEO 8: Culture Should be Curious-Are You Inspiring Curiosity in Your Team? w/ Corey Thomas 08.07.2020 47:32
Corey Thomas isn’t in the role he thought he’d be as Chairman and CEO of Rapid7, but 7 years, a ton of successes, a failure or 3 and an impressive and enviable culture, show that sometimes our paths lead us exactly where we belong. Corey Thomas, Chairman & CEO, Rapid7 What we talked about: Core leadership guidelines for building a curious culture The many ways problem solving is your main role a...
#CBN 14: ROI Positive in 28 Days with a B2B Podcast w/ Dylan Hey 08.07.2020 28:30
In this episode of the Content-Based Networking series, we talk to Dylan Hey, Co-Founder and CEO at Hey Digital and the Host of The SaaS Marketing Show. If you like this episode, you'll probably also love... ...this past episode: How to Name A B2B Podcast: Tips & An Unconventional Trick ...and this book: Content-Based Networking: How to Instantly Connect with Anyone You Want to Know ...and this po...
1292: What a Record Label Can Teach B2B Marketers About Building a Brand w/ Alex Heddle 08.07.2020 20:18
In this episode we talk to Alex Heddle, Vice President of Publishing at Big Machine Music. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
1291: Leading an Effective Marketing Team During Times of Crisis w/ Cindy Brown 07.07.2020 24:40
In this episode we talk to Cindy Brown, Chief Revenue Officer at ViralGains. If you like this episode, you'll probably also love... ...these past episodes: 5 Tips for Managing a Fully Remote Marketing Team with Lori Sullivan How to Empower Your Team to Make Better Decisions with Bill Reed and Logan Lyles Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easi...
#H2H 15: Changes Along The Way - An Interview w/ Matt Heinz 07.07.2020 29:28
In this Human2Human #H2H Episode, Carlos Hidalgo sits down with Matt Heinz, Founder, and CEO of Heinz Marketing to discuss what changes have occurred in B2B marketing and if we are truly becoming more human and what we can do to connect better with our buyers.
#Agency 14: Content Paralysis: What It Is & How to Avoid It w/ Xenia Muntean 06.07.2020 25:01
In this featured episode, Sharon Toerek chats with Xenia Muntean, Co-Founder and CEO of Planable. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#BTC 31: 5 Reasons It's Not Too Late to Launch a Podcast 05.07.2020 16:12
In this episode of the #BehindTheCurtain Series, Logan Lyles & Rita Richa talk about whether or not it's too late to launch a podcast for your brand. Spoiler: No! We share 5 reasons (OK, there's a bonus 6th reason) why it's not too late to launch a podcast in 2020. But, don't just take our word, others are saying it too. Check 'em out here: The Audacity to Podcast and... The Chartable Blog Sweet F...
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