B2B Go-To-Market Leaders

Send us Fan Mail Content is king, as Bill Gates once said. But how can organizations truly optimize their content strategy? In this episode, Vijay Damojipurapu is joined by Sarah Allen-Short , Vice President of Marketing for Give And Take, Inc. Also known as the Marketing Doula , Sarah sheds some light on how content is fundamental not only in driving sales but in optimizing internal processes as...

Send us Fan Mail We are approaching a cloud-based world where everything is turning digital. How does the go-to-market strategy change? How do companies like Cisco adapt to new and different business strategies? Learn more about the process of GTM with the Head of GTM Strategies at Cisco , Sree Chadalavada . Before working with Cisco, Sree has worked with Gartner, a global research and advisory fi...

Send us Fan Mail There is no one recipe for success when it comes to go-to-market strategies. Each business is unique, and you need to be ready to adapt. In this episode, Vijay Damojipurapu interviews Karim Zuhri, the COO of Cascade. Karim builds a people culture, guides with data, and leads for impact. He discusses his previous experiences with product marketing and what it takes to drive custome...

Send us Fan Mail One of your main goals as an entrepreneur is to grow your business. While there are many ways you can go about that, Sangram Vajre , co-founder at Terminus , believes that the most important thing is for you to truly understand the go-to-market and what a good market is. He tells Vijay Damojipurapu that go-to-market is a process of transforming your business consistently and there...

Send us Fan Mail Basketball is fun to play because the ball bounces back into your hand. Trampoline is fun because it lets you bounce up in the air again.  No bounce, no fun. Right? Similarly, imagine you bounce back at will everyday and put your best foot forward with your customers and team always. I share 5 ways to stay mentally fit daily. Love the show? Subscribe, rate, review, and share! Here...

Send us Fan Mail No matter which sales operations department you belong to, it's important to point out that everybody's rowing together. Vijay Damojipurapu's guest today is Shaun P. Allen , sales director at Citrix . Here, Shaun discusses his journey into sales and how he defines the go-to-market and applies it to his company. Extending the framework he teaches his sales team, he t...

Send us Fan Mail What does the go-to-market strategy look like for a company that has seen rocket ship growth over the last couple of years? What did they do differently? Vijay Damojipurapu is with someone who has the answers to that. In this episode, he sits down with Jeff Reekers , the CMO of Aircall , to talk about the tremendous growth of the company and their overall go-to-market approach. Mo...

Send us Fan Mail Launching your product in a new market is a huge moment for your company and a big growth milestone. Unfortunately, many B2B SaaS GTM teams falter and miss out on critical components that make up a successful new market launch.  Vijay Damojipurapu shares  a real world story plus 3 mindset and tactics B2B SaaS GTM teams should adopt for their next new market launch.  Love the show?...

Send us Fan Mail Let’s start with this fundamental question - why you need to get closer to your buyers? Once you understand the “why”, we will look at the “how” - 4 ways you can get closer to your buyers Love the show? Subscribe, rate, review, and share! Here’s How » Join the B2B Go-To-Market Leaders Community today: stratyve.com LinkedIn

Send us Fan Mail Today's technology brought the marketing strategy into the age of information overload, changing the game forever. Despite this change, building a strong audience connection is one thing that will evolve but never go away. Therefore, at every marketing level, what you can deliver is what will matter, even more than your brand name. Vijay Damojipurapu sits down with Tolgar Alp...

Send us Fan Mail There is bigger machinery behind enabling sales. In a B2B SaaS world, it doesn't stop at building your customer and the buyer. It starts after the fact, which is about customer success, user adoption, and then retention. That is why the go-to-market is vital for any company, and Vijay Damojipurapu has the guest to speak to us about taking this strategy to his company. He sits...

Send us Fan Mail Nothing can come out of an excellent business strategy if the people behind it lack consistency and focus. Therefore, everything on the marketing side boils down to proper strategy execution, which involves communication and collaboration. Vijay Damojipurapu sits down with Jeremy Epstein to talk about how every CEO must learn the ins and outs of marketing or risk becoming ineffect...

Send us Fan Mail The go-to-market is not a one-off strategy with a single end-point. It is an on-going journey. The best companies take this to heart and continually get guided by this strategy. In this episode, Vijay Damojipurapu interviews the founder and CEO of Nimbella , Anshu Agarwal , about applying the go-to-market to their business, sharing what their actionable plan looks like and how the...

Send us Fan Mail In today’s internet-driven world, the influence and non-stop growth of the Software-as-a-Service or SaaS industry cannot be set aside. For Franco Caporale , this online environment is the best way to make it big in account-based marketing. Vijay Damojipurapu sits down with the CEO and Founder of SaaSMQL to talk about how he began his journey in the realm of ABM. Franco discusses t...

Send us Fan Mail There is one undeniable and undisputed truth in business: if people have tremendous experiences using or buying your products, they will probably stick with you no matter what. And by knowing which product marketing strategies to put in place, no one can stop you from achieving favorable customer feedback and higher revenues. Kyle Lacy of Lessonly joins Vijay Damojipurapu to expla...

Send us Fan Mail Businesses go from one level to the next. The further you are along, the more complex your business strategy will become. In terms of the go-to-market, startups and mature businesses also differ in their approach. Taking us through these stages, Vijay Damojipurapu invites Ajit Deshpande , the Vice President of Demand Generation at Marqeta, Inc . Here, Ajit shares his thoughts and...

Send us Fan Mail Allowing your customers to understand where you are coming from and how they can personally relate to what you have to offer is the best way to build the go-to-market. By building empathy with your audience, you’re on the right track towards starting a successful connection. Joining Vijay Damojipurapu is Charlie Wilson , Chief Revenue Officer of cannabis provider Greenbits . Toget...

Send us Fan Mail Lead scoring is a vital element that sits in the intersection between marketing and sales. It’s something that companies need to think about from an early stage. It is a simple idea but it is often so poorly implemented that it doesn’t produce a lot of the results it is designed to produce. Breadcrumbs attempts to address the fundamental flaws of this process through a simple inte...

Send us Fan Mail Coming up with beloved products is one of the most challenging aspects of running a business. With a well-thought and properly targeted go-to-market strategy, this process can become easier and way more efficient. To shed light on how this part of the business works, Vijay Damojipurapu interviews Bhaskar Deka , the Vice President of AI & Analytics Products at EdCast . Bhaskar...

Send us Fan Mail Marketing is the perfect job for people with co-dominant brains, because it demands both right-brain creativity and left-brain execution. Before becoming the CMO of Aryaka Networks , Shashi Kiran has had more than two decades of experience in business and technology roles across a spectrum of organizations, ranging from early-stage startups to industry leaders. Trained as an engin...

Send us Fan Mail SEO and other full-funnel strategies may get you the most leads, but a more targeted approach in marketing is needed if you’re looking to catch the big fish. When it comes to targeted approaches, account-based marketing trumps everything else. Leela Gill , the VP of Marketing at Intelligence Node , specializes in this space and has a track record of delivering this strategy in the...

Send us Fan Mail Many marketing leaders and entrepreneurs stumble into the space by sheer discovery. For Reid Genauer , that is from starting a rock band all by himself, which eventually led him to learn the vocabulary and skills to go and transition into the marketing world. In this episode, he joins host, Vijay Damojipurapu, to share with us that colorful and bright career journey and the lesson...

Send us Fan Mail Welcome to the B2B Go-To-Market Leaders podcast! The show where host Vijay Damojipurapu deconstructs how top good market leaders operate. In this pilot episode, he gives you a brief view of the exciting things to expect from the show. Get into this journey to more knowledge with Vijay, guiding you to navigate the industry while becoming the better version of yourself.