B2B Go-To-Market Leaders

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Kady Srinivasan , Chief Marketing Officer at Freshworks, to explore what it really takes to build market share in SaaS, and why finding the right ICP is often the difference between accelerated growth and stalled momentum. Drawing from leadership roles across Dropbox, Klaviyo, Lightspeed, an...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with PV Bóccasam , advisor to private equity firms and veteran operator across enterprise software, venture-backed startups, and category-defining companies, to explore a radically different way of thinking about go-to-market. PV argues that go-to-market is not about sales motions, pipeline gener...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Holly Roland , former executive at SAP and Oracle and founder of Rebel GTM, to break down what go-to-market really means in today’s AI-driven world. Holly introduces a simple but powerful framework: go-to-market is an infinity loop of discovery and value, where buyers move from awareness to...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Kris Rudeegraap, co-CEO of Sendoso, to explore how modern go-to-market teams are evolving beyond traditional sales and marketing and why agility, creativity, and customer experience are now the real drivers of revenue. Kris shares his journey from early entrepreneurial hustles and sales role...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with AJ Gandhi, Chief Growth Officer and Go-To-Market Operating Partner, to unpack what it really takes to build a high-performing, holistic GTM engine. With a career spanning Bain, McKinsey, venture-backed startups, Salesforce, RingCentral, and private equity, AJ brings a rare 360-degree perspec...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Joseph Sirosh , Founder & CEO of CreatorsAGI, to explore how go-to-market strategy fundamentally changes in the age of AI, and why trust, differentiation, and customer clarity matter more than ever. With nearly three decades of experience leading AI initiatives at FICO, Amazon, Microsoft...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu speaks with Akshay Doshi, SVP of Sales at SpotDraft, about building repeatable value in B2B SaaS—and why great go-to-market is ultimately about elevating customers, not just closing deals. Akshay shares his journey from SDR to sales leader, including formative lessons from customer success, enterprise acco...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Gamiel Gran, Partner at Mayfield, to explore how decades of GTM experience—from IBM and Oracle to BEA Software and now venture capital—have shaped his philosophy on customer-centric growth and founder leadership. Gamiel shares timeless lessons from building sales teams, scaling enterprise so...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast , Vijay Damojipurapu sits down with Alon Ahronberg , VP of Customer Success at Atera, to explore how customer success drives sustainable revenue and long-term retention in modern B2B companies. From his early career in engineering and BI consulting to leading customer success at global SaaS startups, Alon shares lessons from...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Cy Khormaee , co-founder of AegisAI, to explore his journey from computer science research and early Microsoft days to entrepreneurship, Google, and eventually building AegisAI. Cy shares insights into curiosity-driven sales, the challenges of scaling security solutions, lessons from pivots...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders Podcast , Vijay sits down with Maximilian Gartner , Head of Go-To-Market at Brightwave, to explore how GTM leaders can balance sustainable growth with predictable revenue, while staying rooted in authentic, founder-led perspectives. Max shares his journey from inside sales “boiler rooms” to leading GTM teams at high-growth companies,...

Send us Fan Mail Use cases, not just features. That’s how Simon Ooley , co-founder of Veles,  a YC-backed startup reshaping how enterprise sales teams engage buyers, and former sales leader at Procore and Builder, reframes the future of enterprise sales. Instead of selling products, he helps teams sell outcomes—anchored in urgency, ROI, and the real problems customers are trying to solve. In this...

Send us Fan Mail In this episode of the B2B Go-To-Market Leaders podcast, Vijay sits down with Karthik Suresh—co-founder of Ignition and DoubleO.ai —to explore his unconventional journey from high-frequency trading to building one of the fastest-growing platforms in the AI agent space. Karthik shares how early career lessons in finance shaped his product mindset, why user empathy became his north...

Send us Fan Mail Modern B2B sales success lies in shifting from scripted selling to strategic listening—by elevating discovery calls and building trust through thoughtful messaging, Leslie’s approach turns reps into advisors and conversations into conversions. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay interviews Leslie Venetz , a B2B sales strategist and fou...

Send us Fan Mail Go-to-market is defined as a cohesive, interconnected machine involving sales, marketing, product, and customer needs working together like a flywheel. A successful GTM strategy centers on four key elements: understanding the customer’s pain points, delivering clear product value, ensuring ease of consumption, and aligning cross-functional teams toward common goals. In this insigh...

Send us Fan Mail Trust the process, embrace resilience, and understand that challenges often lead to greater success. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Eli Rubel shares his entrepreneurial journey from tech startups to service businesses.  Eli details his transition from chasing venture-backed dreams to creating lifestyle businesses that align with his per...

Send us Fan Mail It's important to price for customers, not just the product itself, as humans ascribe value. Dan shares his career journey, starting as a software engineer and transitioning into product management and eventually pricing consultancy. He emphasizes the critical role of pricing as a strategic lever in successful B2B SaaS go-to-market strategies, drawing on his extensive experie...

Send us Fan Mail Strategic partnerships can be the catalyst for business growth and long-term success. In this episode, Emir Elliott-Lindo highlights the significance of cultivating strong relationships with partners and how collaboration can lead to mutually beneficial outcomes.  Emir delves into the essential steps for fostering these relationships, from identifying the right partners to establi...

Send us Fan Mail Dive into the latest episode of the B2B Go to Market Leaders podcast, where Gururaj Pandurangi shares groundbreaking insights on evolving GTM strategies, focusing on problem-centric selling, scalable outreach, and building trust to drive business growth. They explore how trust-building conversations and validating problem statements with potential buyers can lead to co-creating im...

Send us Fan Mail Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan , the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in engineering and over 16 years of experience in product management at Zoho, shares his entrepreneurial journey, highlighting the pivotal moments that shaped his approach to building and marketing products. T...

Send us Fan Mail Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay converses with Ryan Vong , a seasoned expert in marketing operations and entrepreneurship. Ryan shares his extensive experience, from founding Digital Pi to his current venture, Helix, and offers valuable insights into...

Send us Fan Mail Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Mike Maynard , CEO of Napier , a seasoned PR executive and expert in various go-to-market (GTM) strategies, including account-based marketing (ABM) emphasizes the importance of starting with the customer’s needs rathe...

Send us Fan Mail Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley , Vice President of Customer Experience at Banzai , shared her career journey and deep insights into customer experience and success within the SaaS industry. From starting as an onboarding specialist to rising to a VP role, Rachel's story highlights her initiative-driven approach and d...

Send us Fan Mail Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, discusses the importance of aligning product, marketing, sales, and customer success functions for effective go-to-market (GTM) strategies. He highlights the role of product marketing in bridging gaps between these departments and en...

Send us Fan Mail Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage , the GVP Marketing lead at Clari delves into how to create an effective company narrative through the art of storytelling and having an alignment with sales for efficient go-to-market strategies. He shares his career journey and insights on breaking down silos within marketing teams. He exp...