B2B Explorers

Join us as Sandy Carter , an expert in digital innovation and Chief Operating Officer at Unstoppable Domains, shares her insights on the future of B2B marketing and buying. With a distinguished career at Amazon, IBM, and various startups, Sandy offers a deep dive into the integration of digital identities, the importance of community in B2B, and the critical role of AI in building trust. This epis...

Hello, and welcome to B2B Explorers, the podcast where we explore the future of B2B buying, marketing, and selling. Hi everyone, I'm Nitin Julka , a B2B product manager and a former B2B buyer myself. My name is Zane Homsi , also a B2B product manager, building technology to make go to market easier and more delightful. We're thrilled to embark on this journey with you. We launched this pod...

Join us as Dan Horowitz , an expert in both the advertising and sales spheres, delves into the evolving world of B2B buying, marketing, and selling. With a rich background in digital marketing and current leadership roles at LinkedIn, Dan offers unique insights into the alignment of sales and marketing teams, the strategic application of AI across the buying, selling & marketing processes, and...

In this episode, Andrew Covato, Founder & Managing Director of Growth By Science, shares insights from his extensive experience in ad tech at companies like Snapchat, Google, Facebook, and Netflix. He discusses the challenges and evolution of B2B marketing, emphasizing the need for improved measurement and ad efficacy. Andrew also examines the impact of AI and data regulation on marketing, adv...

In this episode, we're joined by James Borow, co-founder of Market AI , who shares his insights on the intersection of artificial intelligence, B2B buying, marketing, and selling. James, with his extensive experience from his time at Snapchat and through the acquisition of his ad tech business, Shift, provides a thoughtful exploration of how AI is reshaping the marketing landscape. He discusse...

In this episode, we sit down with Matt Heinz , a seasoned expert in B2B marketing , to discuss the evolution of B2B buying, the growing complexity of buying committees, and the critical role of communities in marketing strategies. Matt, with over 15 years at the helm of Heinz Marketing, shares valuable insights on tailoring messaging for diverse committee members and the increasing importance of a...

Join us as Dave Karel, a seasoned B2B marketing executive and current CMO at Crunchtime!, unpacks the challenges and opportunities in today's B2B marketing landscape, from the heightened expectations of buyers to the saturation of traditional marketing tactics. Learn about the importance of choosing the right personas & creating content that resonates, how AI technology promises a new era...

Join Ruth Stevens , a B2B consultant, educator, and writer , as she explores the changing world of B2B buying and the critical role of integrating sales and marketing with AI advancements. Ruth breaks down the complexity of B2B buying processes, emphasizing the importance of understanding buying groups and individual roles within them, such as end-users and specifiers. She discusses how Martech to...

In our latest episode, Jann Schwarz , a founder of the think tank the B2B Institute , delves into the intricate dynamics of B2B buying and marketing's future. He outlines the inherent complexities and uncertainties of group decision-making in B2B transactions, where indecision often prevails due to high stakes and stringent requirements. Jann emphasizes the pivotal role of social proof and col...

In this episode, Dan Morrill , LinkedIn's Head of Marketing Technology , provides an in-depth look at the evolution of B2B marketing and the strategic implementation of AI technologies in marketing workflows. He details LinkedIn's campaign creation process, emphasizing the significance of first-party data and the critical decision-making between building versus buying in the tech stack. Da...