Datamatics Business Solutions

B2B Demand Dialogues

Business EN ↓ 3 episodes

This podcast dives deep into the evolving world of B2B Demand Generation. We explore how cutting-edge technologies like AI, LLMs, and automation are not just buzzwords, but powerful tools reshaping the landscape and unlocking unprecedented opportunities for growth. Join us as we unpack strategies, interview marketing leaders, and analyze use cases focused on topics that matter most to marketing executives: pipeline acceleration, account-based strategies, data-driven insights, and building resilient demand engines in the age of intelligent tech. Get ready to transform your demand generation gam...

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Datamatics Business Solutions

Episodes

How Marketers Can Master Generative AI with Melissa Bradbury 06.11.2025 29:05

Generative AI is rewriting the rules of B2B marketing. In this episode, we break down where it works, where it fails, and what smart marketers should do next.

Your AI-Powered Marketing Playbook with Erin Pearson 19.09.2025 28:44

Get actionable insights to ignite your marketing know-how. Marketing leader Erin Pearson shares a new playbook for leveraging AI and navigating the future of B2B demand generation.

Modern B2B Demand Engines & AI - Featuring Krishnan Chatterjee, Head of Marketing, Google Cloud 15.07.2025 57:01

In the premiere episode of B2B Demand Dialogues, Peter Murphy sits down with Krishnan Chatterjee, Head of Marketing at Google Cloud India, to unpack the evolution of modern B2B marketing. From building a truly customer-centric demand engine to aligning brands with demand and leveraging AI for hyper-personalization, Krishnan shares actionable insights drawn from decades of experience. The conversat...