B2B Business Class

In this episode, we talk with Erin Fields , Marketing Director at Ologie , about finding your voice in marketing and growing from a behind-the-scenes contributor into a strategic leader. Erin shares how years of producing podcast conversations helped shape her perspective on marketing strategy, why participation matters more than waiting for confidence, and how marketers can build visibility by sh...

Search is changing fast, and businesses are already feeling the shift. In this episode, Patty Dominguez , Founder of More Leverage Solutions , explains the next evolution of search: Answer Engine Optimization (AEO), and why it matters now. Patty breaks down how people are increasingly using tools like ChatGPT to decide who to trust, who to call, and who to ignore. The conversation explores what ma...

When platforms like Google and HubSpot offer hundreds of different metrics to track, many business owners find themselves “bamboozled” by statistics that don't actually hit the bottom line. In this episode of B2B Business Class , Mike Buzinski , CEO at Buzzworthy Strategies , drops by to discuss a simplified framework for scaling. Mike breaks down “The Rule of 26,” a system designed for service-ba...

What happens when the career you built no longer fits your life? In this episode, we talk with entrepreneur and strategist Wendy Shore , President of Business Acceleration & Transformation at SOMM Media, about the reality of entrepreneurial reinvention and what it takes to pivot careers, rebuild offers, and grow sustainably without burning out. Wendy shares her journey from running restaurants...

Most business wisdom warns against building your company on “rented land.” But when it comes to the software that runs your operations, what if renting provided the ultimate flexibility and financial advantage? In this episode, Chad King, VP at Ayoka Systems joins us to talk about how their model bucks convention. Ayoka builds full-custom software, but instead of selling the code outright, they of...

Are you leading a company that’s growing faster than its culture can keep up? In this episode, Fractional COO Tim Peterson flips the script on leadership, arguing that culture doesn’t necessarily start at the top. He shares how successful organizations evolve by listening to their people, embracing change, and keeping curiosity alive even through chaos. From 130-year-old global brands to the unpre...

In this episode, we dive into the murky world of sales pipeline health with fractional executive and founder coach Lindsay Rios . Lindsay reveals how a "poopy pipeline" of misaligned sales data and bad habits can tank company growth and sabotage accurate forecasting. From exposing the first red flags to dispelling common founder myths, she provides a masterclass on how to create intentional strate...

Long sales cycles can be a tough climb. But if you know how to navigate them, they can become your company’s biggest wins. In this episode, Sarah Willis , Founder and CEO at ESI Partners, shares practical strategies for marketing into complex B2B environments, like where deals move slowly, buyer groups are huge, and decision makers span departments (or continents). She explains how to keep messagi...

A lot of stress comes with making decisions as a leader, but stress shouldn’t be making decisions for you. Dave Gieselman , Founder of Limitless Flow Breathwork , coaches business leaders on recognizing when they are overcome by fear, regaining their composure, and cultivating the right mentality for their company. In this episode, Dave shares his process for mastering stress and describes how cha...

In this episode of B2B Business Class , Kevin Turner , Managing Partner at TNT Brand Strategist , breaks down why LinkedIn positioning is more than just a content strategy and how to show up consistently and credibly in your market. He explains how to create a profile and post strategy that builds affinity with decision-makers, even before the first meeting. From navigating the latest algorithm ch...

In this episode, we fly into the future of AI with tech pioneer and marketing strategist Zeev Wexler , Founder of Wexler Marketing and CEO of Viacry . Zeev shares the turning points that made him realize AI wasn’t just a flashy tool, but a seismic shift in how we work and live. He explains why AI is like a digital asteroid hitting Earth, and what it means to be one of the dinosaurs or one of the s...

Great talent can be found nearly anywhere in the world, but making sure that talent fits your business and is able to function and benefit the organization can sometimes be a tall order. In this episode, I sit down with Clarisse Viduya , CEO & Principal Strategist at Essiralc Marketing , as we discuss the finer points of working with remote talent from overseas and reframe my own experiences w...

What happens when a top sales leader realizes their next big entrepreneurial opportunity isn’t outside their current company — but within it? In this episode, Robb sits down with Steve Wallace , President of MaverickApp , to discuss his journey from employee to business owner. Steve shares what made him take the leap, how he reshaped his career without walking away from a great company, and why sa...

LinkedIn is more than just a digital resume — it’s a powerful tool for networking, sales, and business development. But are you really using it to its full potential?  I sat down with LinkedIn wiz Liam Darmody , Founder of Liam's Brand Stand , to uncover the hidden advantages of Sales Navigator, how to escape LinkedIn’s algorithm-driven echo chamber, and why strategic commenting can be more valuab...

In this episode, we sit down with Kate Volman , bestselling author and CEO of Floyd Consulting , to explore the innovative concept of “dream managers.”  Kate explains how supporting employees’ personal and professional dreams doesn’t just enhance company culture — it also drives employee engagement and improves the bottom line.  With real-world examples from industries like trucking and the trades...

In this episode, we welcome Alexander Shyshko , CRO at Outbound Funnel , to discuss the importance of creating customer ecosystems in B2B sales. Alex emphasizes the importance of genuine outreach, understanding customer needs, and building strategic partnerships. Our conversation covers key strategies for building and maintaining partnerships, the role of customer ecosystems in modern sales, and t...

In this episode, we’re talking with Max Traylor with Max Traylor LLC . He’s the “consultant’s consultant,” and he’s here to drop some wisdom about your value in the B2B business space. We explore your most valuable contribution as a consultant, why you should charge for it, and why your services are like bumpers in a bowling alley. And this might surprise you, but he also tells us why not all mone...

AI is here to stay, and it can help your organization thrive.  In a world full of SaaS Bros, figuring out effective sales tactics can be confusing. Today, we’re talking with Candyce Edelen , President and CEO of Propel Growth . She’s here to tell us about sales tactics that work — and those that don’t.  Learn about how to connect with prospects, build trust, and create profitable sales relationshi...

How many times have you attended a virtual meeting, seminar, or training session and found yourself checking other tabs before the speaker even got to their main point? As a presenter, you want to ensure your audience is engaged, entertained, and interested in what you have to say next. It’s all about facilitating a smooth learning experience that is not only stimulating but leaves individuals wit...

We’re unblurring the Zoom background on this week's episode of B2B business class.  In a digital-first environment, how can you  get the most engagement and authenticity out of your product? Cut through the noise of AI personalization and actually make things personal for your consumers. We’re talking to Josh Fedie, the Founder & CEO of SalesReach. Originally crafting websites using self-taugh...

Crafting a positive company culture is not something that just happens overnight. If you take away money and you’re left scratching your head to define your business culture, then was there any in the first place? It’s time to take care of planning your company’s culture playbook. And it starts from the top down. That’s why we’re thrilled to be joined by Gaby Grinberg , CEO (Chief Experience Offic...

If people in the B2B space want to create a presence and own a space, they should consider being active on LinkedIn. Now more than ever, the social media platform has evolved into an ecosystem that enables content creators to not only create insightful content but also actively build a community. For Walter Gainer II , LinkedIn has been much more than just a social media platform: It has helped hi...

Many in the B2B marketing space tend to overlook the strategic importance of telling a good story. As tempting as it can be, it’s best to avoid focusing too much on product features or services. It should be more about connecting with companies, addressing some important questions or challenges that your target audience has, and bringing a logical approach to the story. How can B2B marketers tell...

Trying to be everything and selling to everyone is a path that any business should avoid at all costs. In fact, the more you are able to niche down and be an authority in your space, the more successful you will be. It’s also about being vulnerable, practicing empathy, and creating trust with your expertise so that you can build relationships effectively. How can B2B marketers do this? How can the...

“Integrated marketing communications” has become a big buzzphrase among B2B agencies. They tout themselves as jacks of every marketing channel and masters of all. But my guest Christian Klepp , Owner of EINBLICK Consulting , has one word of advice for anyone considering their services — run.   Christian explains why IMC agencies tend to overpromise and underdeliver and how his international experi...