B2B Bits & Bytes | Xngage

When C-Suite teams discuss the ROI of investment decisions, are you taking all the credit you can for the full revenue attributed to the website? And decreased costs? Hear insights on building the right business case for your B2B Leadership. 

Xngage talks with strategic partner TradeCentric (formerly Punchout2Go) about ROI, including increases in sales, improving working capital, and decreasing costs. As one client shared, "Digital improvements got us into doors we couldn't get into before."

 Execution – and continuous improvement – are essential to B2B websites. The Xngage process is explained by our lead of this practice, with insights and tools for successful implementations. 

 This episode features two guest podcasters, and veterans of B2B Marketing in healthcare, who unpack the do’s, don’ts (and even the simple tips) of getting more value out of your marketing discipline and budgets. 

 The User Experience (or UX) of your B2B website is a flow, or journey, that should be based on insights and how your customers want to engage with you. This episode focuses on how to approach UX from a research and design perspective, with examples from two Xngage experts. 

 What is “eCommerce 2.0” and when do you accelerate your efforts? Hear from Xngage leaders about the tipping point and how to leverage the four-part framework of Strategy, UX, Delivery, and Marketing. This episode also provides a deeper dive on Part 1: Strategy. 

This podcast episode offers excerpts from Season 3 of B2B Bits & Bytes where we focus on the pillars of eCommerce 2.0: Strategy, UX, Execution and Marketing. Listen now for tips to help jumpstart digital commerce conversations in your B2B organization.

Our final episode of Season 2 highlights key takeaways of Seasons 1 AND 2. We define digital commerce, share experiences from Xngage B2B Clients who have been through digital commerce journeys, and provide tips on what it takes to win in the ecommerce channel.

Xngage client McNaughton McKay planned and implemented their next generation digital transformation journey. Cecilia Madden provides insights, and lessons learned, from that journey including choosing and working with an implementation partner through each stage of the digital commerce experience.

Guest podcaster Justin King from Salsify guides us through a discussion around content and the digital shelf. He gives us great examples of why content is so important in ecommerce and how to maximize product data, and systems, to drive digital experiences.

An Enterprise Architecture considers how your major IT systems fit together for a comprehensive digital experience. We offer suggestions for evaluating your Enterprise Architecture and your ERP, or Enterprise Resource Planning, System and how to deftly work Change Management into your B2B organization.

Why are B2B leaders passionate about eCommerce? Hear from active B2B companies leading in this channel. When you’re ready to start planning a project, what is the recipe for a good RFP (Request for Proposal?) We share some insights into making this strategic eCommerce evaluation tool work hard for you.

Value creation is the goal of eCommerce initiatives. In this 6th episode, and last in our first season, listen to how we define different types of value creation, or business impact, and why Xngage is passionate about this channel.  You’ll hear case studies from some of our valued clients who have been through a digital transformation and how they have leveraged tools for successful outcomes.

The fourth and final pillar of the framework is “Acquisition.” Learn the five important steps of acquiring new customers and how to drive results faster with digital marketing and technical tactics. This is an essential listen for B2B business leaders who are both new to the ecommerce channel and looking for ways to drive the “flywheel” faster and improve overall project ROI.

Once you’ve made the investment and stood up an integrated digital commerce system or website, how do you encourage adoption? The third of the four pillars is “Adoption” and is critical to success. Whether your internal organization or external B2B customers are migrating to digital commerce, this episode will help you facilitate adoption and create habitual users who are your best, most cost-effe...

What does it mean to have “Agility” in B2B eCommerce? We’ll discuss the second of the four pillars and show you how agile technology and agile business methods can help you reach your B2B goals faster.  We focus on the sales side of the eCommerce equation and discuss use cases that are key to transforming your digital commerce channel.

A systematic framework helps B2B clients to stand up and accelerate eCommerce. In this episode we discuss the overall framework, our methods, and then go deep into the first of four pillars: “Usability.” Find out how Xngage works with clients and their website user experiences (or UX) and how you can facilitate better buyer interactions.

A little preview of what's ahead, who we are, why we love what we do, and how we can focus your B2B business!  Listen in for a few tips, tools, and techniques for accelerating buyer AND seller interactions, and how to get results.