Azeem Digital Asks - The All-Round Digital Marketing Podcast

In this episode, I interview George Nguyen from Wix about the importance of fresh and diverse voices in content. George shares his personal experience of feeling alone and not seeing enough representation in the industry, which inspired him to bring in diverse voices to the Wix blog. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it...

In this episode, I interview Kerry Campion, a copywriter and content marketer, about the power of the customer in marketing. Kerry shares her experience of conducting customer interviews and how they have helped her create effective marketing copy.  Kerry Campion is a copywriter who helps brands generate more inbound traffic and optimize their website for conversions. She does her best work at the...

In this episode, I interview Mike King about the recent Google leaks and their impact on SEO - and what's changed since the leaks have come out. We discuss the importance of user experience and SEO working together, the need for quality over quantity in link building, and the role of related content in rankings - as well as MUCH more. This isn't one to be missed. Mike King is an acclaimed...

In this episode, I interview Sukhjinder Singh about thriving as a minority in digital marketing. Sukhjinder shares his journey in the industry and the changes he has witnessed over the past 15 years. He also discusses the challenges faced by minorities and the progress that has been made in creating a more inclusive and diverse industry....and much more! As always, if you enjoyed this, and previou...

In this episode, I interview Bernard Huang about the importance of creating engaging SEO content. We discuss the rise of AI-generated content and its impact on traditional SEO strategies. We also dive into what the future of search holds. This episode is not to be missed if you're in the SEO industry! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscrib...

In this episode, I interview Amy Hopper, a sociologist and CEO of TOA Group, about the wellbeing challenges faced by agencies and software houses. The conversation highlights the importance of communication, collective wellbeing, and implementing processes for better flow of work, as well as viewing wellbeing as an investment rather than a cost. As always, if you enjoyed this, and previous episode...

In this episode, I interview Ryan Jones, the marketing manager at SEOTesting, about SaaS content marketing. We discuss the definition of SaaS and how marketing for SaaS differs from traditional marketing. Ryan shares his experience of increasing organic clicks by focusing on content, educational blog posts, and building customer relationships. We also talk about the different stages of the marketi...

Reema Vadoliya kicks off S6, join us as we explore how AI is reshaping businesses, highlighting both the upsides and challenges. We discuss the importance of making data more accessible to combat bias in AI systems and the hurdles companies face in this effort. Reema describes herself as a passionate business founder, storyteller, and advocate for inclusion in data. She has extensive experience in...

What Fiona Bradley doesn't know about organic LinkedIn success, probably isn't worth knowing in my opinion. This episode will not teach you how to grow on LinkedIn by posting about the injured dog that you ignored on the way to a job interview, only to find out the dog WAS the interviewer. Instead, Fiona helpfully shares tips and advice on post formats, how to engage, and being authentic t...

Katy Powell, one third of the leadership team at Bottled Imagination shares her story on what it's like to be a female business founder in the marketing industry, as well as the challenges she has faced. Described as "an expert in all things PR, thinking up ideas that take over the internet and putting brands front and centre in trending conversations. Nothing distracts her when she’s in...

In this crossover episode between this and the Strategy Sessions podcast, myself and Andi Jarvis have a discussion around explaining where equality should fit in your marketing strategy along with a few tips of how everyone can make a difference, even if you don’t get involved in strategy. We also discuss where businesses have got it wrong, how to get it right - amongst many other things. Whether...

After a short break, I am back with Season 5 of the Azeem Digital Asks Podcast! In this episode, Jo Walters shares strategies for small organisations to compete with larger ones, highlighting the importance of identifying and leveraging unique strengths, amongst other pearls of wisdom. Jo is officially a freelance communications specialist at 25 Dots - unofficially you may know her as the wizard b...

A very quick episode to say thank you for watching, listening, subscribing, and supporting the podcast in 2022. Your support has helped ensure this stays amongst the top 10 digital marketing podcasts in the UK, and top 20 overall. Back in 2023 with more content, and more things I'm keeping under wraps for now. Have a great holiday period with your loved ones. See you in '23! As always, if you enjo...

Imagine if you were able to learn more about Digital PR pitching from someone who has had experience in both PR, and journalism? Imagine no more - Surena Chande is here to teach you things that will help you get your pitches to land and to be more successful. The final (video) episode of 2022 is here, and Surena Chande - freelance journalist and copywriter for global brands, as well as being the S...

Want to get a headstart on Instagram marketing in 2023? This episode is packed full of useful tips and insights for you to become better at advertising on the platform next year.   Corrie Jones joins me on this episode. She's the founder of Untapped Digital, the 'award winning social media agency for ambitious brands'. She definitely knows Instagram well, having thousands of followers herself...

Marketers talk about strategy, tactics, engagement, execution - but where does culture fit into all of this? Gemma Houghton joins me on the show to discuss the importance of culture in marketing. Gemma is the director of marketing at Webcertain, and has multiple years of experience in the industry  - so there's nobody better placed to discuss this important topic. In this episode, we discuss:...

Wouldn't it be great if there was a resource somewhere that helped you to fully understand TikTok, as well as its ranking factors to help you become more successful on the platform? Look no further - THIS episode has you covered.   Lidia Infante joins me on the show to discuss the above, and much more. She's studied TikTok in depth, published numerous articles, and even read the documentation...

The podcast is BACK! In this episode, aptly timed during Black History Month in the UK - the fantastic Fabio Embalo, CEO of Viaduct Generation joins me to discuss the lack of Black owned businesses in Google (and other search engine) results.   (As a reminder, you can also WATCH the podcast on YouTube, or on Spotify Video too) We discuss:   - How he discovered there was a lack of Black o...

Marketing doesn't communicate well with sales. Sales doesn't communicate well with Marketing. A common problem. Hear from industry thought leader Troy Sandidge on what both sides can do to become more aligned. Troy is known as the 'Strategy Hacker'. He works as a growth strategist & demand generation for startups, SaaS, & B2B, as well as speaking at lots of conferences, and runs his own po...

How can you find, and more importantly - keep hold of job satisfaction in the marketing industry? Jess Peace joins me on this episode to share really useful tips and advice on how to do just that, for people of all skill levels and experience. Jess is a copywriter and editor, and a content team lead at NeoMam. She's also a podcaster herself, which means this is one discussion you really don't want...

Content doesn't just mean pushing out SEO blogs. It can be things like YouTube videos, podcasts, whitepapers, and so much more. Hear from Ashwin Balakrishnan on the power of content in all formats. Ashwin is a writer, marketer, and a strategist. He is currently the head of marketing at Optmyzr.  (As a reminder, you can now WATCH the podcast on YouTube, or on Spotify Video too) In this episode...

Claire Carlile joins me on the Azeem Digital Asks podcast to discuss how you can find, and carve out your niche in the marketing industry.   Claire Carlile is a Local Search Expert at BrightLocal and Head of Pencils at Claire Carlile Marketing, and is someone who is incredibly well respected in the industry. It was a pleasure to interview her.  In this episode, we discuss:   - What...

Head of SEO communications at Wix, Crystal Carter joins me on the show to share her reasons on why SEO should be seen as a team sport, and not something that should be looked at in isolation.  *As a reminder, you can now get this podcast in video form too, on either Spotify, or YouTube. Use the anchor.fm link below to choose your preferred platform.* In this episode, we discuss: What makes SE...

Hello new subscribers and hello 2022...the Azeem Digital Asks podcast is BACK with a bang! If you listen on Spotify, you can now get a video version of this podcast. I'll also upload it to YouTube. Joining me on the first episode of season 3 is the awesome Jasmine Granton, Digital PR Team Lead at Evolved, conference speaker, and co-founder of Chalkboard Creative. In this episode, we discuss:...

Hello! A very short thank you message to everyone that has appeared as a guest, shared the episodes, and generally supported this podcast in 2021. I'm now taking a short (well-earned!) break - and will be back in 2022. In the meantime, I'd love it if you subscribed, and left a rating and/or a review on your preferred listening platform, some of which include: Apple Podcasts Spotify Google Podcasts...