ayeQ Answers

Acuity Insights is an ed tech company that doesn't fit neatly into a box. Subscription revenue. Consumption-based models. Academic billing cycles. A merged Salesforce instance from a 2021 acquisition. Multiple product lines with different buyer personas. And a board expecting the kind of financial clarity that their tech stack simply couldn't deliver — yet. In this episode of ayeQ Answers,...

In this episode of ayeQ Answers , we sit down with commercial architect and transformation leader Valerie Cobb to unpack a question many businesses avoid asking: What if revenue growth is actually hiding the real problem? Valerie shares why companies can hit revenue goals while quietly damaging margins, increasing customer acquisition costs, and creating operational instability behind the scenes....

Why do great marketing strategies fail to get executed? In this episode, Eric Dickmann, fractional CMO and founder of The Five Echelon Group, shares his 10-80-10 AI Framework — a simple way for small marketing teams to scale output without losing strategy or brand voice. We discuss how to use AI as an execution engine, why marketers should think like architects and editors (not just creators), and...

AI in revenue forecasting is inevitable. But most executives don’t trust the answers. Why? Because AI can’t fix what it can’t see. In this episode of ayeQ Answers , we break down why most B2B companies don’t actually have a model of how revenue works—they have data, stages, and dashboards. We explore: why forecasts are often wrong (and hard to trust) how a clear revenue model changes board-level c...

This episode is Part 3 of The Great GTM Reset for B2B , a three-part series based on a recent webinar featuring Dana Marxer (ayeQ) alongside Juanita Baker and Marta Turek from Valmaris Group . In this conversation, we focus on the data and AI layer — the foundation underneath modern GTM strategy that determines whether everything above it is scalable… or fragile. Drawing on insights from Adverity’...

This episode is Part 2 of The Great GTM Reset for B2B , a three-part series based on a recent webinar featuring Dana Marxer (ayeQ) alongside Juanita Baker and Marta Turek from Valmaris Group . In this conversation, we focus on the brand and demand layer — and why brand is no longer a communications function, but a confidence-driving system that determines whether buyers feel safe enough to move fo...

This episode is Part 1 of The Great GTM Reset for B2B , a three-part series based on a recent webinar featuring Dana Marxer (ayeQ) alongside Juanita Baker and Marta Turek from Valmaris Group . In this conversation, we focus on the buyer layer — and why modern B2B deals stall even when everything appears to be going well. Drawing on research from the B2B Institute, we unpack how buying power is spl...

Malbek has made remarkable strides in growth over the past two years — achieving more than 50% annual growth and, most recently, recognition in the Gartner Magic Quadrant as an industry leader in Contract Lifecycle Management. In this episode, ayeQ Founder and Host Dana Marxer sits down with Ed Breault, Malbek’s Chief Marketing Officer, to discuss how his team built the infrastructure for growth —...

In this episode of ayeQ Answers , host Dana Marxer , Founder of ayeQ, sits down with Wendy Warner , a transformational growth leader who’s scaled B2B manufacturing companies from $600M to $2B through private equity ownership, IPO, and acquisition. Wendy shares her framework for building sustainable, scalable growth — the Solution-Oriented Relationship Approach (SORA). Together they unpack what it...

What does it take to break out of the founder grind and actually scale a SaaS business? In this episode of  ayeQ Answers , host Dana Marxer sits down with Jason Bennett—2x founder, B2B SaaS coach, and ex-SpecOps operator—to unpack the real barriers that keep technical founders stuck. From stalled sales to go-to-market chaos, Jason helps CEOs rebuild the foundation so they can lead—not just survive...

In this episode of ayeQ Answers , host Dana Marxer sits down with Leah Russo—strategic CMO, RevOps advisor, and founder of Novara—for a candid conversation about growing B2B SaaS companies without losing yourself in the process . They dive into: • Why GTM leaders burn out—and how to prevent it • How authenticity fuels alignment and performance • What it really takes to build sustainable growth If...

What happens when a CMO becomes a CRO? In this episode, Dana Marxer sits down with Sanja Gabler, Chief Revenue Officer at Trapets, to unpack the powerful perspective she gained by crossing over from marketing to sales. Sanja brings a rare blend of empathy and insight—she’s lived both sides of the growth function and now champions alignment from the top. You’ll hear what surprised her most when she...

What does it take to scale a go-to-market function when everything is moving fast—and breaking even faster? In this episode, Dana Marxer speaks with Isabelle Papoulias, Head of Strategic Operations and Marketing at EliteOps, about navigating the complexity of hypergrowth. Isabelle brings a rare blend of CMO, Chief of Staff, and now cross-functional operations experience—including finance and HR. S...

In this episode, Dana Marxer sits down with Dan Albaum—servant leader, B2B marketing strategist, and host of the award-winning  Market Impact Insights  podcast—to explore what truly makes a great leader in today’s B2B world. Dan shares his perspective on the  six dimensions of exceptional leadership , drawn from decades of experience guiding high-performing teams and elevating brand and demand str...

In this episode, Dana Marxer sits down with Kristen Rachels, Chief Marketing Officer at Itential, to explore one of the most pressing challenges for B2B marketing leaders today: proving marketing’s true contribution to growth. Kristen shares how modern CMOs must move beyond vanity metrics and lead with data that reflects impact on revenue, pipeline, and company strategy. You’ll hear why so many or...

In this episode, B2B CMO and Go-to-Market strategist Lisa Sharapata dives into the essentials for creating high-performance teams. Hear Lisa’s experience developing a culture of creativity, innovation, and dedication that has true impact in the path to hypergrowth for B2B companies. Don’t miss her 3 takeaways that you can take back to your organization and change the game for success.

Rhys Williams, Founder of Domestique, a RevOps consulting agency, defines what true strategic RevOps really is. Listen in as ayeQ Founder Dana Marxer and Rhys talk about why so much of the B2B market is getting it wrong when they use the term “RevOps” in their organizations. Rhys talks about how they define RevOps at Domestique and why it matters if you want to realize the ROI touted by the analys...

In this episode of the ayeQ Answers Podcast , Dana Marxer sits down with Greg Guido, a seasoned B2B growth leader, to explore the future of the B2B CRO role. Greg delves into the fundamentals of growth, the evolving role of the Chief Revenue Officer, and how companies can align culturally, functionally, and operationally to support this critical leadership position. Whether you're considering a CR...

In this episode of the ayeQ Answers Podcast, Dana Marxer sits down with Greg Larsen, an expert in B2B SaaS growth strategy, to discuss the critical role of annual growth planning in driving sustainable success. Together, they unpack the unique challenges SaaS companies face, explore the latest trends in RevOps adoption, and share actionable strategies for setting ambitious yet achievable growth ta...

In this episode of the ayeQ Answers Podcast , recorded back in September of 2023, Dana Marxer interviews Greg Jones, Chief Revenue Officer of BizzDesign, and Christoph Risch, their fractional RevOps Leader, to explore how a disciplined RevOps function has transformed their business. Greg and Christoph share insights on the power of RevOps processes, modeling, and culture in driving predictability,...