AWS - Smart Business Podcast

Mitch Voskuilen (Billy Grace), with Albert Argenté Nordbeck (AWS), on what's still the marketer's job once AI distributes the budget and makes the creative, and whether "creativity comes back" is a real future or a comforting story. Recorded live at the AWS Summit in Amsterdam.

Frederick Ryckbosch (Aikido Security), with Albert Argenté Nordbeck (AWS), on what happens when the same AI both writes the code and writes the fix, and how small a team can get while still shipping secure software at startup speed. Recorded live at the AWS Summit in Amsterdam.

Maximiliano Neustadt (Polarsteps), with Tarek Mahmoud (AWS), on what is the best strategy against the big AI companies when it comes to helping people plan their trips in authentic ways.

Ivan Tsenov (Iris.ai), with Kristina Cekanauskaite (AWS), on how a 2015-era deep-tech company stays specifically valuable in a 2026 AI market that re-prioritises every quarter, and whether the roadmap is steered by market signal or by technical conviction. Recorded live at the AWS Summit in Amsterdam.

Ken Bastiaensen (Ravical), with Veronica Ostring (AWS), on whether the next frontier is a smarter junior at every desk or organizational AI that rewires how a whole expert firm works, and whether that's a real product category or features the foundation models will absorb. Recorded live at the AWS Summit in Amsterdam.

Prash Somaiya (Hadrian), with Aura Villamizar (AWS), on how much autonomy you hand an AI agent inside your own perimeter, and whether the next decade of defence is won by buying more controls or by continuously attacking yourself faster than anyone outside can. Recorded live at the AWS Summit in Amsterdam.

George Yianni (Philips Hue, Signify) and Marshall van Beurden (myTomorrows) on turning a decade of domain expertise into effortless natural language for non-experts, and where specialist value has to live to stay defensible as the AI giants go vertical themselves. Recorded live at the AWS Summit in Amsterdam.

Vipul Hingne (Booking.com), Michiel Maandag (Bynder) and Jana Werner (AWS), co-author of The Octopus Organization, on what AI is doing to the shape of an organisation, and whetherthis upheaval is a phase to manage through or the new form leaders have to build their companies into. Recorded live at the AWS Summit in Amsterdam.

Rob Spekschoor (Dustin) and Arwin Scholten (EDSN), with Pelin Dumans (AWS), on running AI on top of infrastructure the rest of the economy depends on, and what responsible speed really means: when do you ship, and when do you brake on time? Recorded live at the AWS Summit in Amsterdam.

Han Stoffels (8vance) and Sabine van Hoijweghen (Secutec), with Alexandra Tofan (AWS), on building AI that matches people to meaningful work and AI that keeps the digital economy safe,and how, despite all the risks AI brings, we can steer toward a world that is both secure and full of meaningful work for people. Recorded live at the AWS Summit in Amsterdam.

Jeroen Meulendijks (SpecifAi) and Friso Geerlings (iO Digital), with Amer Grgić (AWS), on why AI is forgiving where business intelligence never was, the real worth of a prototype anyone canbuild in five minutes, and who is responsible for saying an answer is good enough to ship. Recorded live at the AWS Summit in Amsterdam.

Michiel van der Deijl (Condoor), Maarten Bode (Zonneplan) and Jeroen Jacobs (Cloudar, on AWS co-host duty) on building a lot yourself while buying the rest from AWS, where that build-buyline moves next, and what it does to the guardrails around an AI talking to 220,000 customers. Recorded live at the AWS Summit in Amsterdam.

Luc Brandts (SIG) and Jelle Visser (BlueDolphin), with Vinicius Spader Paganin (AWS), on what happens to control when thousands of AI agents start writing the code, and whether governance begins bottom-up in the verified code or top-down in the architecture blueprint. Recorded live at the AWS Summit in Amsterdam.

Philip Borge (Crunched) and Alexander Engl (AWS Startups) on how a tightly scoped tool for financial analysts grew into an AI workflow platform for banks, Big-Four transaction advisory and management consultancies, and what that journey teaches founders about earning trust before expanding. Recorded live at the AWS Summit in Stockholm.

Björn Blomqvist (Axfood) and Kellen O'Connor (AWS) on how a thin-margin grocery retailer stacks classical machine learning, generative AI and agentic experiments, and when efficiency stops being enough and the next gain has to come from the in-store moment. Recorded live at the AWS Summit in Stockholm.

Hans Skovgaard (Queue-it) and Jasmine Chua (AWS) on redesigning the gatekeeper for an agentic web, where shopping agents arrive at scale, intent matters more than identity, and trust certificates may become the new currency of access. Recorded live at the AWS Summit in Stockholm.

Victor Botev (Iris.ai) and Kristina Cekanauskaite (AWS) on a decade of making the world's hardest scientific text understandable to machines, and which of today's design choices, from smaller domain-specific models to teams of agents working together, will still hold up two years from now. Recorded live at the AWS Summit in Stockholm.

Erik Kjellström (Syncron) and Marc Cervera Castro (AWS) on how AI is moving OEMs from forecasting yesterday's demand to orchestrating tomorrow's uptime, pricing and warranty as one connected system. Recorded live at the AWS Summit in Stockholm.

Ilkka Sammelvuo (Ropo) and Ebba af Klercker (AWS) on what happens to vertical SaaS when agentic AI starts doing the work the product used to do, and the case for being a tech-enabled service company instead. Recorded live at the AWS Summit in Stockholm.

Johan Andersson (Lime Technologies) and Ganesh Shenoy (AWS) on bringing AI Agents into a 35-year-old Swedish CRM, and how to lift sales, marketing and support teams without breaking the simplicity and trust that got Lime Technologies there in the first place. Recorded live at the AWS Summit in Stockholm.

Description In this episode of the podcast, we're joined by Magnus Hazell, Product Director at Aira Group , and Jesse Kinnunen from AWS . They delve into Aira Group's bold mission to decarbonize 5 million homes across Europe by disrupting the traditional energy market with heat pumps, an established technology. Magnus highlights their aggressive growth, high ambition , and the utilization of AI an...

On the mic today: Anna Almen, CTO at Infront , and Marcela Cazacu Alotleh from AWS . Infront, a leading European fintech company with over 35 years of history, specializes in wealth management and trading. Anna explains how Infront leverages its deep experience and structured historical data to provide advantages to its customers, focusing on data consolidation and seamless integrations within the...

This time, we sit down with Simon Skoog, Chief AI Officer at Apotea , and AWS’s David Alele . Apotea, Sweden's leading online pharmacy, maintains its reputation through a core strategy of fast deliveries, low prices, and free delivery , achieved largely through high automation . Simon discusses how Apotea builds its tech infrastructure for future scalability and the dynamic partnership with AW...

We’re talking with two great guests today: Nina Laaksonen, Chief Product Officer at WithSecure , and Mitchell Contursi from AWS . WithSecure, a European company with over 30 years of history in cybersecurity, holds a strong stance on digital sovereignty and adheres to strict European compliance and ethical standards. Nina explains how in-built AI and machine learning , a core part of their protect...

This episode dives into a discussion with Angela Timofte, Global VP of Engineering at Trustpilot , alongside Berkan Hittet from AWS . Trustpilot's core mission is to be the universal symbol of trust , connecting consumers and businesses through reviews and empowering businesses to grow through customer feedback. Angela explains how Trustpilot, as a digital native, cloud-based company , leverag...