Ron Callis

Automation Unplugged Podcast

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Author

Ron Callis

Category

Technology

Podcast website

onefirefly.com

Latest episode

Jul 8, 2026

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Episodes

Automation Unplugged Episode #146 feat. Phil Mulligan, President and Pat Mulligan, Vice President at Pacific Audio & Communications 02.12.2020

Here are some of the topics Ron had the opportunity to discuss with Phil and Pat Mulligan: Logistical hurdles faced when running a Hawaii based business Pat's time in the Army and the transition into the custom integration industry How Pat and Phil prepare their projects for extreme weather conditions The Ballistic Missle scare from 2018 To get transcripts, resources of what was mentioned in the s...

Automation Unplugged After Show Episode #145 feat. Bert Herrero, CEO and Joel Hernandez, General Manager at First Priority Audio 27.11.2020

We just wrapped up recording show #145 featuring Bert Herrrero, CEO of First Priority Audio, and Joel Hernandez, their General Manager. Here, Bert shared with us how a pivotal book he read helped him focus more on the business than in the business while Joel discussed their latest sales process overhaul.  If you haven't already listened to the full interview, make sure to check out show #145 here...

Automation Unplugged Episode #145 feat. Bert Herrero, CEO and Joel Hernandez, General Manager at First Priority Audio 25.11.2020

Here are some of the topics Ron had the opportunity to discuss with Bert Herrero and Joel Hernandez Creating a balance as a family owned business Bert’s passion for re-investing in his community, including his partnerships with ministries around South Florida How COVID-19 has impacted First Priority Audio Their innovative use of social media marketing to drive company growth To get transcripts, re...

Automation Unplugged After Show Episode #144 feat. Patrick Hartman, General Manager at Diversified Systems International 20.11.2020

Welcome to the Automation Unplugged After Show! When scheduling permits, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about. We just wrapped up recording show #144 featuring Patrick Hartman, General Manager at Diversified Systems International....

Automation Unplugged Episode #144 feat. Patrick Hartman, General Manager at Diversified Systems International 20.11.2020

Here are some of the topics Ron had the opportunity to discuss with Patrick Hartman: Patrick’s experience as a CEDIA volunteer Recap of the Virtual CEDIA 2020 educational offering What industry events might look like in 2021 Patrick’s focus on work/life balance and his participation in Spartan Races. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au...

Automation Unplugged Episode #143 feat. Jeff Goldstein, Head Of Sales at Sony CI Division 19.11.2020

Here are some of the topics Ron had the opportunity to discuss with Jeff Goldstein: How Jeff’s passion for audio landed him at Sony What managing the radio business for Sony looked like in the late ‘80s and early ‘90s Jeff’s approach to building relationships with the CI channel Jeff’s experience since returning to Sony in the midst of a pandemic To get transcripts, resources of what was mentioned...

Automation Unplugged Episode #142 feat. Tina Baker, Manager of People Operations at One Firefly 06.11.2020

Here are some of the topics Ron had the opportunity to discuss with Tina Baker: The importance of company culture Best practices around hiring the right people How the hiring process has changed at One Firefly since Tina joined the team Tools One Firefly has implemented to improve their company culture as a fully remote team. To get transcripts, resources of what was mentioned in the show, and mor...

Automation Unplugged After Show Episode #141 feat. Harshul Parikh, Founder and CEO at Trescent Lifestyles 26.10.2020

Welcome to the Automation Unplugged After Show! When scheduling permits, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about. We just wrapped up recording show #141 featuring Harshul Parikh, CEO & Founder at Trescent Lifestyles. Harshul shared ad...

Automation Unplugged Episode #141 feat. Harshul Parikh, Founder and CEO of Trescent Lifestyles 26.10.2020

Here are some of the topics Ron had the opportunity to discuss with Harsul Parikh: Harshul’s role in bringing a CEDIA chapter to India How the custom integration space has been impacted due to COVID Harshul’s thoughts on the potential boom that will come from the increased interest in smart home automation An exciting AI software Harshul and his team are working on to make projects more seamless f...

Automation Unplugged After Show Episode #140 feat. Jesse Silva, Owner of The PAVE 22.10.2020

Welcome to the Automation Unplugged After Show! When scheduling permits, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about. We just wrapped up recording show #140 featuring Jesse Silva, Owner at The PAVE. Jesse shared with us how he was able to...

Automation Unplugged Episode #140 feat. Jesse Silva, Owner of The PAVE 21.10.2020

Here are some of the topics Ron had the opportunity to discuss with Jesse Silva: The impacts of COVID-19 on Jesse’s business The PAVE doubling their growth since 2019 Innovative ways Jesse has expanded their reach and customer acquisition through social media Manufacturers that embody “exceptional support” and how it has helped Jesse and his team grow To get transcripts, resources of what was ment...

Automation Unplugged After Show Episode #139 feat. Michael Cogbill, Principal of REV2 Consulting 13.10.2020

Welcome to the Automation Unplugged After Show! Every week, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about. We just wrapped up recording show #139 featuring Michael Cogbill, Principal at REV2 Consulting. Here on the after show, Michael share...

Automation Unplugged Episode #139 feat. Michael Cogbill, Principal of REV2 Consulting 13.10.2020

Here are some of the topics Ron had the opportunity to discuss with Michael Cogbill: The early days of custom integration in the 80’s and early 90’s His experience working on a project for Bill Gates’ Seattle home CEDIA initiatives Michael is most excited about Michael’s predictions for the future of our industry To get transcripts, resources of what was mentioned in the show, and more visit: onef...

Automation Unplugged Episode #138 feat. Murray Kunis, President of Future Home 07.10.2020

Here are some of the topics Ron had the opportunity to discuss with Murray Kunis: * Murray’s thoughts on the first 2020 Presidential Debate * Murray’s experience with installing America’s first home THX system * His recommendations for business just getting started in the custom integration industry. * Murray’s thoughts on the current state of our industry and what 2021 might have in store To get...

Automation Unplugged After Show Episode #137 feat. Matt Fowler, Co-Owner and Director of Operations of HomeTroniX 30.09.2020

Welcome to the Automation Unplugged After Show! Today, we're taking some time after the live show to talk with Matt Fowler, Co-Owner and Director of Operations of HomeTroniX. Before joining HomeTroniX, Matt spent some of his career in the wine industry. In this aftershow chat, Matt shares with us his experience working with Total Wine and even gives us some of his favorite wine recommendations. If...

Automation Unplugged Episode #137 feat. Matt Fowler, Co-Owner and Director of Operations of HomeTroniX 21.09.2020

Here are some of the topics Ron had the opportunity to discuss with Matt Fowler: How Matt’s time in the Marine Corps impacted his role as a leader How to grow and scale an integration firm HomeTroniX’s growth during COVID Matt’s approach to marketing and creating a strong digital presence To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au137 SHOW NOT...

Automation Unplugged After Show Episode #136 feat. Josh Willits, President at Portal 16.09.2020

Welcome to the Automation Unplugged After Show! Today, we're taking some time after the live show to talk with Josh Willits, President at Portal.  While many of you may know Josh for his career in the custom integration channel, he also has a passion for coffee that has led him to join the coffee roasting business.   In this after show chat, Josh shares with us his passion for coffee and how he ca...

Automation Unplugged Episode #136 feat. Josh Willits, President of Portal 15.09.2020

Here are some of the topics Ron had the opportunity to discuss with Josh Willits: Josh experiences in the CI industry that ultimately led to his role as President of Portal. Portal’s turnaround strategy deployed in May 2019 that saved the company Proposal trends during that last 6 months including the amazing growth since June Josh’s thoughts on the rest of 2020 and the future of our industry To g...

Automation Unplugged Episode #135 feat. Jeff Brewer, Vice President of Sales of Sonance 11.09.2020

Here are some of the topics Ron had the opportunity to discuss with Jeff Brewer: Leadership strategies Jeff learned while working for the late Steven Covey where he was Master Certified The James Loudspeaker acquisition and their approach to their rep network Ways Jeff and his team are leveraging virtual trainings and meetings to strengthen relationships Exclusive announcement regarding the new So...

Automation Unplugged Episode #134 feat. Taylor Whipple, Vice President of Operations and Finance of One Firefly 09.09.2020

Here are some of the topics Ron had the opportunity to discuss with Taylor Whipple: His rewarding time as a Peace Corps Volunteer in West Africa - he even spoke to us in Wolof! Taylor’s start in the music industry where he spent some time working for Madonna’s music label before he decided to go back to school to pursue his MBA in Finance. How an analytical approach to brainstorming ideas has help...

Automation Unplugged Episode #133 feat. Jeremy Elsesser, President of Level 3 Audiovisual 24.08.2020

Here are some of the topics Ron had the opportunity to discuss with Jeremy Elsesser: Jeremy’s 16 year career track at Level 3 Audiovisual, leading to his achieving the position of President of the company in 2017 The importance of company culture and hiring for passion The transition from Commercial Integrator over to Managed Services The acceleration of software and cloud based communication plat...

Automation Unplugged Episode #132 feat. Paul Lopez, Co-Owner of Integrated Lifestyles 13.08.2020

Here are some of the topics Ron had the opportunity to discuss with Paul Lopez: What experiences led Paul to opening his own integration firm. What it’s like being a Dolphins fan living in Dallas Paul’s transition from a majority commercial focus pre-covid to a majority residential focus post covid. Why Integrated Lifestyles chose to join the ProSource buying group To get transcripts, resources of...

Automation Unplugged Episode #131 feat. Ryan Anderson, CEO of Bravas 05.08.2020

Here are some of the topics Ron had the opportunity to discuss with Ryan Anderson: Ryan’s past experience as a racecar driver with Ferrari The Bravas acquisition strategy to purchase 50 integration firms over the next 5 years. Defining the “Why” for both Bravas and the CI Industry.   Ryan’s thoughts about this new-era of event cancellations and more focused department training events To get transc...

Automation Unplugged Episode #130 feat. Shaun Schuetz, VP of Sales Americas of AudioQuest 31.07.2020

Here are some of the topics Ron had the opportunity to discuss with Shaun Schuetz: Shaun’s background and how he got into the consumer electronics industry Cultural differences Shaun encountered during his four years in Asia Shaun’s love for Star Wars and how he was able to do charity work with the Star Wars Costuming Community, 501st Legion while in Taiwan and now throughout the US. Shaun’s thoug...

Automation Unplugged Episode #129 feat. Ken Vanemon, Sr Regional Sales Manager of Sapphire Marketing 30.07.2020

Here are some of the topics Ron had the opportunity to discuss with Ken Vanemon: Status of the audio video marketplace in New York City. Ken’s strategies to stay sane while taking care of clients during these strange times Ken’s thoughts on whether sales people are born or made How Crestron Home is helping dealers create a more customizable smart home system To get transcripts, resources of what w...

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