Automation Unplugged Podcast

SHOW NOTES We cover: How AI platforms like ChatGPT, Gemini, Claude, and Perplexity are changing the customer research journey — and why integrators need to rethink how they present themselves online The concept of EEAT — Experience, Expertise, Authority, and Trust — and how businesses can use content to strengthen their online visibility and credibility Practical strategies for capturing and creat...

SHOW NOTES In this episode, Jon and I discussed: How his experience in NASCAR shaped the way he approaches precision, pressure, troubleshooting, and entrepreneurship in the integration world. Why professional design documentation, outsourced engineering partnerships, and strong project planning are critical. And how Jon is building Fusion Automation through relationships with architects, designers...

SHOW NOTES In this episode, Blake and I discussed: How one simple ChatGPT project opened his eyes to the business potential of AI and led him to start building his own software tools. Why Claude Code, AI skills, agentic coding, and tools like MCP are helping non-traditional developers solve real business problems faster than ever before. And how Blake built LVN Signals, an AI-powered platform that...

SHOW NOTES In this episode, David and I discussed: How EOC Audio grew 400% in six years by prioritizing "buying right," leveraging the power of buying groups, and hiring talent in advance of growth. Why long-term success comes from "saying yes" to clients and builders alike, and how David used 12 years of live radio hosting to build a legendary reputation in his market. And A look at the rising de...

SHOW NOTES We cover: Why smart ceiling fans represent a growing opportunity for integrators — from comfort and energy savings to aesthetics and whole-home control integration The evolution of ceiling fan technology, including DC motors, airflow optimization, and smart controls How AI search and large language models are changing the customer journey — and why integrators need to rethink their onli...

SHOW NOTES In this episode, Hally and I discussed: The power of peer groups and why her V11 group in ProSource has become her most valuable business asset for vulnerability and growth. How she saved a client over $120,000 by re-engineering a high-voltage lighting hurdle into a low-voltage solution. And the AI revolution in integration and her journey from "just an email helper" to using Claude for...

SHOW NOTES In this episode, Jeremey and I discussed: His journey from the pro golf circuit to tech inventor, including the wild story of pitching a helmet-cam prototype to investors in a wedding buffet line. The strategic decision to "throttle" growth by raising prices, ensuring his team maintains a high standard of quality and reputation without burning bridges by growing too fast. How he is leve...

SHOW NOTES We cover: How AI search is changing the way prospects research integrators, compare companies, and decide who to contact Why foundational SEO strategies — like Google Business Profile optimization, on-site content, backlinks, reviews, and technical SEO — still matter in the age of AI And what business owners can do now to help AI tools understand, trust, and recommend their company when...

SHOW NOTES In this episode, Shawn and I discussed: How implementing a structured operating system and focusing on core values allowed Shawn to step back from the "trenches" and empower his team to lead. The specific strategies Logic uses to maintain a six-minute response time and build a "sticky" recurring revenue model that keeps clients for life. And Shawn’s insights on how AI is streamlining in...

SHOW NOTES We cover: The Four Experiences of Light — and how each plays a distinct role in how people live, relax, and interact with their spaces How to sell lighting without selling products, using real-world examples like restaurants, hotels, spas, and homes to help clients emotionally connect to the value of great lighting How to market lighting effectively, with strategies that help prospects...

SHOW NOTES In this episode, Corby and I discussed: Why trying to handle your own marketing and web design is often the worst business decision an integrator can make, especially when trying to scale. How shifting from "free courtesy support" to tiered recurring service contracts can transform your cash flow and strengthen client satisfaction. Why Micro LED technology is the most significant advanc...

SHOW NOTES During this webinar, you’ll hear from myself and Russell Warnhoff, Custom Integration Manager at Sony. We cover: Why projection is still a profit engine — and how it competes in key ways against large TVs and direct-view video walls Why the Sony brand carries weight and how to use Sony’s “Lens to Living Room” storytelling to elevate your sales conversations How to actually market big-sc...

SHOW NOTES In this episode, Doug and I discussed: How his background in luxury goods like wine and art allows him to connect emotionally with affluent clients and sell a lifestyle rather than just technical gear. The strategic challenge of scaling a business while maintaining the high-touch, personalized "owner experience" that luxury clients expect. Why he uses his viral social media presence as...

SHOW NOTES Host Ron Callis announces an exciting update to the Automation Unplugged lineup. Starting in June, the podcast's fourth episode each month will pivot from marketing segments to dedicated AI Insights. Join us as we sit down with industry experts to explore real-world AI use cases, practical applications for integrators, and what is actually working in the business world today. To get the...

SHOW NOTES In this episode, Scott and I discussed: The evolution of his career from AV integration business owner, to 18 year career with Crestron and even a stint in the NASCAR sponsorship world all preparing Scott to build and lead his high-end lighting design studio   Why lighting is a critical, high-growth vertical for integrators   The realities of project management in the lighting space and...

SHOW NOTES We cover: What a true “luxury experience” looks like across multiple touchpoints — from your branding, imagery, and website to in-person showroom tours, events, and white-glove follow-up How to show up where luxury buyers are researching you online — including Google search, generative AI search, and social — and why unique, high-quality content and imagery matter more than ever Event a...

SHOW NOTES In this episode, Phil, Pat, and I discussed: Their 35-year journey from a startup to one of Hawaii’s most respected integration firms   How they’ve built a lasting company culture through honesty, teamwork, and strong community roots   Their vision for the next generation, including mentoring future leaders and transitioning ownership to their team   Phil and Pat’s story is one of resil...

SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Adam dive into: How to identify the AI tools that actually make a difference Simple ways to automate repetitive marketing and reporting tasks And why the future of business success is built on AI plus human collaboration   Whether you’re just starting to explore AI or looking for smarter ways to integrate it into your day-to-da...

SHOW NOTES In this episode, Tony and I discussed: Seura’s evolution from outdoor TVs to its leadership in mirror technology   Why lighted mirrors are becoming a must-have in luxury homes and hospitality spaces   The importance of “no fear selling” and building trust with clients to deliver personalized, high-value solutions   Tony brings a powerful mix of industry knowledge, grassroots sales exper...

SHOW NOTES We cover: Why “design consultant” beats “contractor” — and how charging for consultation and design services can instantly elevate your role with trade partners How to use consistency, credibility, and branding to build trade relationships that actually pay off You’ll also hear tactical ideas you can put to work right away, like CEUs, lunch-and-learns, and strategic gifting Visit the ep...

SHOW NOTES In this episode, Joe and I discussed: His transition from integrator to manufacturer — and what he’s learned on both sides of the industry The importance of innovation, education, and fair collaboration in product development And how technology and design are converging to shape the next evolution of the smart home Joe brings a genuine enthusiasm for innovation and a deep commitment to...

SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Stephen dive into: Real-world scenarios where sales and marketing either collaborate or clash How shared goals and open communication help both teams win Practical steps integrators can take this quarter to strengthen alignment It’s a lively, fun, and insightful conversation—with plenty of takeaways for integrators looking to m...

SHOW NOTES In this episode, Tom and I discussed: What's new at Lightapalooza 2026 in Austin, TX: Education and certifications, education tracks and speakers, show floor exhibitors, and more. Plus: How to save 25% on conference registration. If you’re attending Lightapalooza this year, be sure to connect with the One Firefly & Amplify People teams while you’re there. We’ll be on the show floor meet...

SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Andrew explore: What separates a company that lives its values from one that just lists them on a website How intentional leadership creates thriving teams And why investing in people is the smartest business strategy of all If you’ve ever struggled to hire the right fit, keep your culture strong as you scale, or lead your team...

SHOW NOTES In this episode, Carley and I discussed: How thoughtful design and technology can beautifully coexist The importance of early collaboration between designers and integrators And Why lighting and wellness are the next frontiers in smart home design Carley brings creativity, warmth, and a fresh perspective on where our industry is headed. Whether you’re passionate about design, lighting,...