Kathy Swanson

Automating By Design: Your Business, Life, and Legacy

Business EN ↓ 14 episodes

Welcome to "Automating By Design: Your Business, Life, and Legacy" where we have real conversations and talk about practical strategies for visionary experts and creators who want to scale without sacrificing their voice, values, or sanity; as well as ways real people use habits, processes, and systems to uplevel their lives and legacy. Our host, Kathy Swanson, a Business AI and Automation Guide, author, and speaker with Integrated Marketing Werx, is known for cutting through the noise and translating big visions into practical workflows that actually get implemented.

Author

Kathy Swanson

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jun 30, 2026

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Episodes

“It Was Never Built”: The Childcare System Problem No One Names | ft. Mark Larson #Shorts 30.06.2026

Most people say the childcare system is broken. Mark Larson says that’s the wrong diagnosis entirely. 👉 “It’s not broken — we just never made the system in the first place.” That single re-frame changes everything. You can’t fix whatwas never built. You have to build it from the ground up. Mark is the Executive Director of Early Matters San Antonio,and he’s doing exactly that. For example, they a...

From Asystemular to Searchable: San Antonio Is Transforming Childcare Access | ft. Mark Larson 30.06.2026

In the second segment of this Automating By Design sub-series with Kathy Swanson and Mark Larson of Early Matters SA, we look at why childcare is so difficult for families.   ✅What if the problem with childcare isn’t that the system is broken — but that a system was never built in the first place?   Mark calls this being “asystemular,” and it reframes the entire conversation around early childhoo...

“90% of Brain Development Is Done Before Kindergarten” | ft. Mark Larson #Shorts 23.06.2026

Before society spends a single dollar on a child’s education,90% of the brain development that shapes our future employees is already done. That is not a metaphor. That is neuroscience — and it has serious implications for how we think about talent, workforce readiness, and where the real skill gaps come from. Mark Larson of Early Matters SA breaks down why the executive function skills we actuall...

Early Childhood, Executive Function, and the Future of Your Workforce | ft. Mark Larson 23.06.2026

In the first segment of this Automating By Design sub-serieswith Kathy Swanson and Mark Larson of Early Matters SA, we talk about how this San Antonio-based initiative is bringing together businesses, families, policymakers, and early childhood professionals to improve access, quality, andaffordability in early childhood education.   Mark opens with some striking realities: ✅90% of a child’s brai...

Good Marketing Is Supposed to Repel People — Here’s Why | ft. Jennifer Navarrete #Shorts 19.06.2026

Good marketing isn’t supposed to appeal to everyone. It’s supposed to attract the right people — and send the wrong ones running. Jennifer Navarrete’s advice for business owners thinking about podcasting: start with your greatest hits. Not sure what those are? Look here: 👉 What pages on your website people visit most 👉 What your sales team hears on repeat 👉 The questions you answer so often you...

Evergreen Calling Cards & Why Delight Is the Real Conversion Strategy | ft. Jennifer Navarrete 19.06.2026

In the final segment of this Automating By Design subserieswith Kathy Swanson and Jennifer Navarrete of Brewing Media, we bring the conversation full circle with some of the most practical — and provocative — ideas of the entire run.   Jennifer opens with a question business owners oftencan’t answer: what are your greatest hits? ✅Her guidance is a standalone podcast series strategy as is an everg...

What Keeps You From Building Better Systems (& How To Get Past It) | ft. Jennifer Navarrete #Shorts 17.06.2026

“You’re going to make me do MORE work? I’m out.” That’s the real objection most business owners have when theyconsider investing in systems and automation. And honestly? It’s a fair one — if that’s what it actuallyrequired. Here’s how our intensive model actually works: 👉 You don’t bring a business plan. You don’t bring a manual. You don’t prep a deck. 👉 You bring your brain. 👉 You already know...

From Pain Point to Process: The Model That Keeps You in Decision-Maker Mode | ft Jennifer Navarrete 17.06.2026

In this segment of Automating By Design with Kathy Swanson and Jennifer Navarrete of Brewing Media, we look at what pain-point-to-process thinking looks like in practice.   Jennifer’s example: podcast guests who show up to recording sessions looking and sounding unprepared — a bad product foreveryone. Her solution became a non-negotiable, concierge-style audio/video design session now baked into e...

Seeing Human Behavior Like The Matrix — To Map Your Customer Journey | ft Jennifer Navarrete #Shorts 11.06.2026

Cookie-cutter solutions aren’t solutions. They’re someone else’s answer to someone else’s problem. Your business needs a system built for your business, your team, your clients, and your goals — not a template someone made for an industry. In practice, that looks like: ✅ Documenting your actual processes — not the ideal version, the real one ✅ Mapping the customer journey from first touch to rav...

Who Is Your Right-Fit Client? Visionaries, EOS & Imperfect Path to Profit | ft. Jennifer Navarrete 11.06.2026

In this segment of Automating By Design with Kathy Swanson and Jennifer Navarrete of Brewing Media, Kathy gets personal — sharing that the life and legacy thread woven through this show didn’t come from a content strategy. It came from years of real challenge, where systems, habits, and processes became the tools that didn’t just maintain her life but elevated it.   ✅That authenticity is somethin...

Your Podcast Is an Evergreen Calling Card—Working Even When You’re Not | ft Jennifer Navarrete #Shorts 09.06.2026

“What does free mean to you?” We asked that question about 10 years ago. The answer: “It’s my attention.” That’s the price. And the benefit — at the same time. When someone hits play on your podcast, they’re handing you something more valuable than money: their time, their focus, their intention. Jennifer Navarrete calls it your audio calling card. And the best part? You record it once. Three year...

Your Brilliance Drives 80% of Revenue — Why Expertise Alone Isn’t Enough | ft Jennifer Navarrete 09.06.2026

In this segment of Automating By Design, Kathy Swanson and Jennifer Navarrete of Brewing Media unpack one of the most overlooked revenue drivers in any business: working in your zone of brilliance.   We introduce the four-quadrant genius framework —breaking down incompetencies, competencies, excellence, and brilliance — and land on a striking truth: ✅ 80% of a company’s revenue flows from people...

The Only Permission You Need Is Yours | Jennifer Navarrete on Automating By Design #Shorts 07.06.2026

Before podcasting, if you wanted to be heard — you needed a radio station. If you wanted to be seen — you needed a TV deal. If you wanted to be read — you needed a publisher. Jennifer Navarrete launched her first podcast in 2005. The reaction she got at business mixers? Glazed stares and people looking for the nearest exit. Today she runs a full-time podcast production company working with multimi...

Why the Most Adaptable Businesses Win — A Podcasting Pioneer’s 20-Year Journey | ft Jennifer Navarrete 07.06.2026

Kathy Swanson sits down with Jennifer Navarrete of Brewing Media for a candid conversation about legacy, adaptability, and the untold patience required to build something that lasts. They explore the practice of “creative destruction” — intentionally reviewing and refreshing your business every two years — as a strategy that signals forward-thinking leadership to both employees and clients. Jennif...

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