Azul Terronez - Author, TEDx Speaker, Coach

Authors Who Lead - Learn to write a book from bestselling authors and leaders

Business EN ↓ 393 episodes

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write?...

Author

Azul Terronez - Author, TEDx Speaker, Coach

Category

Business

Podcast website

authorswholead.com

Latest episode

Jun 26, 2026

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Episodes

How to Write a Book | Azul Terronez 04.10.2025

Send us Fan Mail Writing a book is a dream for many, but not every idea deserves 200 pages. In this solo episode of Authors Who Lead, I unpack one of the most common questions I hear from aspiring authors: How do I know if my idea is big enough for a book—or if it’s better off as a blog post, podcast, or talk? This question matters more than people realize. Books take time, energy, and long-term c...

Breaking the Status Quo | Amy Cerny Vasterling 25.09.2025

Send us Fan Mail What does it really mean to be yourself in a world that rewards conformity and disconnection? In this episode of Authors Who Lead, I sit down with Amy Cerny Vasterling—a public speaker, author, and intuitive—to discuss her powerful new book and what it means to live beyond the model society presents to us. With two decades of research and deeply personal insights, Amy shares how w...

Start Before You’re Ready | Azul Terronez 19.09.2025

Send us Fan Mail If you’ve ever dreamed of writing a book but find yourself stuck in “prep mode,” you’re not alone. In this solo episode of Authors Who Lead, I delve into the real mindset blocks that prevent aspiring authors from taking that crucial first step. After years of coaching writers—and navigating my own resistance—I’ve identified three common myths that stop talented storytellers from s...

How Signature Frameworks Turn Book Ideas Into Impactful Businesses | Charlotte Crowther 13.09.2025

Send us Fan Mail For so many authors, writing a book feels like the pinnacle of their work—the culmination of years of learning, creativity, and leadership. But when the final chapter is written, there’s often a gap. Those powerful ideas don’t always leap from the page into programs, products, or lasting impact. On this episode of Authors Who Lead, I sit down with Charlotte Crowther—founder of Sig...

Embracing Authenticity | Azul Terronez 05.09.2025

Send us Fan Mail In today’s world, where knowledge is abundant and AI can churn out answers in seconds, readers crave something deeper—authenticity. On this episode of Authors Who Lead, I share lessons I’ve learned working with authors who want to lead with their story, not just their expertise. I reflect on my work with bestselling author and negotiation expert Kwame Christian to explore why embr...

The Long Haul Leader: Redefining Success and Burnout | Chris Ducker 29.08.2025

Send us Fan Mail When we talk about leadership and entrepreneurship, the conversation often veers toward hustle culture, 80-hour workweeks, and the kind of relentless, sleep-when-you’re-dead mentality that’s glorified on social media. But what’s the real cost? In this episode of Authors Who Lead, I speak with Chris Ducker—entrepreneur, mentor, and author—about the deeply personal experiences that...

Turning Expertise Into Authorship | Dr. Amy McMichael 01.08.2025

Send us Fan Mail When I think of someone too busy to write a book, Dr. Amy McMichael immediately comes to mind. She juggles her roles as a professor in the Department of Dermatology at Wake Forest School of Medicine, a practicing dermatologist, and a mentor to countless students. She has every reason not to add “author” to her already full plate. But in our conversation on the Authors Who Lead pod...

Why Small Ideas Make Great Books | Dan Andrews 18.07.2025

Send us Fan Mail In this episode of Authors Who Lead, I sit down with Dan Andrews—writer, entrepreneur, and founder of the Dynamite Circle—to dig deep into what it means to write and lead in today’s creative landscape. Our conversation is a goldmine for aspiring authors who wrestle with the pressure to be original, the fear of starting, and the all-too-familiar sting of writer’s block. Together, w...

Family Stories to Fiction | Azul Terronez & Steve Vannoy 04.07.2025

Send us Fan Mail When the world slowed during the pandemic, Steve Vannoy and I found an unexpected gift in that stillness. We began recording stories from his father, Smokey Vannoy—vivid tales of a bygone West Virginia filled with cinder-bottom towns, red-light districts, and river adventures. What started as a collection of oral history soon grew into something more—a shared book project, born fr...

The Last Book Written by a Human | Jeff Burningham 27.06.2025

Send us Fan Mail What does it mean to be human in a world increasingly shaped by artificial intelligence? This existential question pulses at the heart of episode 358 of the Authors Who Lead podcast, where I sit down with entrepreneur, investor, and now author Jeff Burningham. Our conversation, anchored in Burningham’s newly released book, The Last Book Written by a Human: Becoming Wise in the Age...

The Real Reasons You Haven’t Written Your Book—And How to Move Past Them | Azul Terronez 12.06.2025

Send us Fan Mail Have you ever felt like you had a book inside you, but just couldn’t get started? 81% of North Americans believe they have a book in them—but only a tiny fraction ever see that dream to completion. In this episode, I explore the real reasons people don’t write their books, debunk common myths, and share actionable steps to help you finally move from wishing to writing. Timestamp:...

Lean Learning | Pat Flynn 06.06.2025

Send us Fan Mail In the world of authorship and digital entrepreneurship, few names carry as much respect as Pat Flynn. In this episode of Authors Who Lead, I share the story of my apprenticeship under Pat—a journey rooted in service, vulnerability, and taking fast, decisive action.  Our conversation delved deep into the principles at the core of Pat’s latest book, Lean Learning: How to Achieve Mo...

Building Author Platforms and Handling Critique | Scott Miller 29.05.2025

Send us Fan Mail Many aspiring authors feel a pull to share their wisdom—especially about something as universal yet challenging as parenting. In this episode of Authors Who Lead, Scott Jeffrey Miller offers a refreshingly candid perspective. Miller, an eight-time Wall Street Journal and Amazon bestselling author, recently co-authored "Parenting: Wrong Turns, Right Lessons" with his teen...

Top 10 Fears Writers Face and How to Overcome Them | Azul Terronez 23.05.2025

Send us Fan Mail Anyone who’s ever thought about writing a book knows the feeling: a mix of excitement, hope, and, yes—fear. In this episode of Authors Who Lead, I dive deep into the emotional realm of writing, pulling back the curtain on the ten most common fears that keep writers from taking the next step. Timestamp: 00:00 Overcoming book-writing challenges 04:23 Organized writing: audience &amp...

Starting Over at Sixty | Deborah Hammett 17.05.2025

Send us Fan Mail In this episode of Authors Who Lead, I sit down with Deborah Hammett, author of Salty at 60: Becoming Better Than Retired. Deborah’s story is the bold, honest tale of how she left her thirty-three-year career in education in pursuit of a freer, purpose-filled second act—sailing solo aboard her boat and, eventually, writing a book about her experience. Timestamp: 00:00 Trading chal...

Inside the World of Jack Ryan’s Newest Writers | Andrews & Wilson on Co-Writing, Thrillers & Dark Rising 08.05.2025

Send us Fan Mail In this episode of Authors Who Lead, I sit down with Brian Andrews and Jeffrey Wilson, the powerhouse writing duo behind the riveting thriller Dark Rising. Both veterans with storied pasts—Brian, a former submarine officer with business acumen, and Jeffrey, a trauma surgeon and Navy veteran—found common ground far from the battlefield: at a thriller writing conference. Their partn...

Is Authorship Worth It? | Azul Terronez 24.04.2025

Send us Fan Mail In this episode of Authors Who Lead, I explore a critical and sometimes overlooked question for aspiring writers: Why write a book? While the dream of bestseller status or financial gain is tempting, I challenge listeners to think deeper. Through personal stories, hard truths about book sales, and my journey, I reveal that the value of authoring a book goes far beyond money or ext...

How What We Don’t Do Shapes the World | Nick Cooney 18.04.2025

Send us Fan Mail What does it mean to live an impactful life? Is it measured solely by the actions we take, or should we also be paying close attention to the opportunities we let pass by? In this episode of Authors Who Lead, I sit down with Nick Cooney—venture capitalist, founder of Lever VC and the Lever Foundation, and author of What We Don’t Do: Inaction in the Face of Suffering and the Drive...

Embracing Change | Aime Austin 11.04.2025

Send us Fan Mail Aspiring authors often find themselves at a crossroads, deciding whether to follow their passion for writing or stay in a secure career. In this episode of Authors Who Lead, Azul sits down with Aime Austin, a successful author of legal thrillers, to discuss her unique journey from the courtroom to the writing desk. This insightful conversation uncovers Aime’s path, creative proces...

Five Essential Tips to Boost Your Book Sales in the New Year | Azul Terronez 21.03.2025

Send us Fan Mail Writing and publishing a book is a significant achievement, yet the journey doesn't end there for many authors. The real challenge often lies in keeping the momentum of book sales going, especially after the initial launch euphoria fades. In this episode of Authors Who Lead, I shed light on how authors can master the art of book marketing in 2025. Here, we dive deeper into th...

The Power of Letting Go | Azul Terronez 13.03.2025

Send us Fan Mail Writing a book is often seen as a solitary journey, characterized by the rhythmic tapping of keys as ideas flow from mind to paper. However, the path to becoming an author can be fraught with internal struggles, often rooted in deeper emotional complexities. In this episode of Authors Who Lead, I discuss the profound impact that unresolved trauma can have on a writer's abilit...

Behind the Scenes of Unicorn Energy | Jen Kem 07.03.2025

Send us Fan Mail In this episode of Authors Who Lead, I sit down with brand strategist and author Jen Kem to discuss the release of her book, " The Unicorn Team ." Our conversation explored building teams with unique energy and navigating the traditional publishing world, revealing lessons applicable to anyone's creative journey. Let's delve into the key insights shared and the...

Overcoming Fear | Azul Terronez 23.02.2025

Send us Fan Mail The art of writing is much more than crafting sentences or perfecting grammar. It’s a bridge connecting your inner world to the outside, bearing stories untold and messages unsaid. In this episode of the Authors Who Lead, I share a heartfelt reflection on how writing is intertwined with living fully, urging aspiring authors to delve deeper than the superficial act of writing to un...

Mastering the Submission Process | Dennis James Sweeney 07.02.2025

Send us Fan Mail In this episode of Authors Who Lead, I converse with Dennis James Sweeney, author of "How to Submit: Getting Your Writing Published with Literary Magazines and Small Presses" and recipient of the Autumn House Rising Writer prize. Our discussion offers valuable insights into a writer's journey, the perseverance needed in the face of rejection, and the power of authen...

Kickstart Your Writing Project with Our Structured 5-Day Challenge | Azul Terronez 01.02.2025

Send us Fan Mail Starting a piece of writing can always be intimidating. Whether you've written a book before or are venturing into writing for the first time, the blank page can seem overwhelming. In this episode of Authors Who Lead, I delve into the various aspects of writing challenges and how they can serve as a catalyst to kickstart your writing journey. Timestamp: 00:00 Unlock Writing P...

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