Authority Marketing Blueprints with Jon Reyes

If you’ve ever been told that personal branding is only about "visibility" and not about driving conversions, this episode will challenge that belief in a big way. In this conversation, I’m joined by Andrew Gould , a longtime direct response marketing consultant and copywriter who has helped generate over 9-figures in client sales across a several industries. We talk about how personal b...

If you have ever struggled to find the find strong angles or "big ideas" for email campaigns… Or wondered how top direct response writers keep producing fresh ideas that pull in opens and conversions in your mailbox AND your inbox… Then you will enjoy this episode of The Authority Marketing Blueprint. I sat down with freelance copywriter and content creator Rick Peterson, who takes his h...

Most freelance copywriters, marketers, and consultants get stuck on the same treadmill: Hustling for gigs. Trading time for money.  Even quitting your business. Deleting your friends list and email lists. Crawling back to the “security” of a 9-to-5 job, just so you can "breathe" again. If you've felt this way, you're NOT alone. in fact, this episode is your comeback call. If yo...

Strategy: The Secret Sauce of Successful Facebook Advertising There’s a debate that great marketing strategy is more valuable than great ad copy. Or, that great strategy can be more valuable than a great sales person. But.... The grand collision starts when you create the perfect "marketing recipe" by integrating all of these ingredients – and where strategy turns our words into our most...

Freelancing in 2025 isn’t exactly what it used to be…  And if you’re just getting started, you might be walking into a losing game. Here’s the harsh truth: ✅ AI is flooding the market with cheap, low-quality copy ✅ More freelancers than ever are undercutting their rates ✅ Clients are demanding results - not just words on a page So, is freelance copywriting still worth it in 2025?  Maybe not.  B...

Whether you're working in-house as a digital marketing pro or managing multiple client accounts as a freelancer, this episode is your roadmap for creating more operational clarity and profit control. We’re diving deep into the often-ignored but absolutely critical piece of every successful campaign... The often-overlooked engine behind real profits and scalable success: Marketing Operations....

In this episode, we’re joining Brenna McGowan while we're diving into one of the most underused and ridiculously effective methods in the world of persuasion... It's something she calls, "Anticipation Marketing." This isn't hype. It’s not “funnel hacks.” And it’s definitely not the usual high-pressure, arm-twisting nonsense. Anticipation Marketing works because it taps int...

Some of the most successful copywriters (and marketers) around the globe have one thing in common: They’ve been through hell and back. They’ve either…. Been continuously rejected Failed hard at one point (in their personal or professional lives) Many spent weeks, months, even YEARS questioning if they’d ever “make it” But instead of throwing in the towel…  A) They kept pushing forward. They learne...

If you’re tired of dabbling in freelancing and ready to think, market, and write like the top-paid pros - then Part II of my Private Freelancing Playbook is what you've been needing. In this episode, we'll build upon the shortcuts and mindset shifts you've discovered in Part I. Plus, you'll gain the foundational clarity you'll need to understand how to craft homerun promos...

What Happens When Direct Response Marketing Traditions collide with New-School Copywriting? On one side, you have time-tested, traditional copywriting methods that legendary marketers used to build fortunes. On the other, today’s AI-fueled, swipe-file-heavy approach that churns out sales copy at lightning speed. So, which approach wins in 2025, 2027, 2030 and beyond? This is your personal invite t...

If you’ve ever wondered whether AI is the death of copywriting, or a RE-BIRTH... Or if it is just a temporary “band-aid” marketing fix which could go extinct… And if you’re looking for deep-dive updates on today’s copywriting landscape… Then you’re going to love today’s podcast episode. I sat down with Adil Amarsi—an experienced, respected freelance copywriting veteran. Join us we uncover the trut...

I’ve seen marketers at every stage - newbies, veterans, even burnt-out middle managers - completely reinvent themselves and take their careers (or businesses) to the next level. See, if you’ve been sitting on the fence about making new moves in your career or restructuring your business…  Or you feel like your current career or business model might not cut it for you anymore… Or you want to be a m...

High-paying, low-drama, low-stress clients - that's every freelancer's dream. Most new-intermediate copywriters make the massive mistake of fishing in the wrong ponds.  Turning to the wrong advice.  Chasing small-time gigs that take weeks to complete. Then... working with clients who squeeze them dry for pennies.  But there's a better way...   In part 1 of this two-part podcast epis...

Instability.  Inconsistency. Sporadic income…  It’s a terrible feeling, isn’t it? Forget chasing clients like a lost puppy… If you're tired of the feast-and-famine cycle, it’s time to master something many freelancers, agencies, and coaches overlook:  Filling up your pipeline by “automating” your own marketing, sales, or client attraction processes. In this video, Kendall and I go over some o...

Coaches, consultants, health practitioners and agency owners… Tired of seeing your competitors pulling profits from the attention they’re getting, while you’re left in the shadows?  In this video, we’re diving deep into the world of organic social media marketing…  With strategies tailored 6-figure coaches, consultants, health practitioners and service-based leaders. Whether you're a seasoned...

Retired Indiana Pacers and New York Knicks player, Jonathan Bender, transferred his passion from NBA stadiums, into alternative health coaching... In fact, he turned one of his greatest weaknesses into one of his biggest marketing and coaching strengths. To date, Jonathan Bender has retired from the NBA and created several info products around pain relief and athletic performance… And he leveraged...

Great health copy ain’t about “literary genius.” Or slick salesmanship.  High-converting health promos are not about “rushing to the words.” Instead…it's about understanding your audience first so you can start giving them exactly what they need! Why? Because you can’t sell the solution to your customers' problems if you don’t understand exactly what they struggle with in the first place...

6-figure digital marketing agencies don’t operate like 7-figure digital marketing agencies do. And 7-figure agencies don’t have the same inner-workings that 8-figure agencies do. Hitting explosive revenue growth means you'll need to technically overhaul the inner-workings of your entire marketing, freelancing, or coaching operations. So it doesn’t matter whether you're in the agency spac...

7, 8, and 9-figure alternative health marketers could crumble when they ignore ONE simple word: COMPLIANCE. Whether it’s navigating through complex FDA hoops or international laws Conceptualizing new wellness products from scratch… Partnering with Pro Athletes and A-List celebs for your next launch so you can dominate the shelves… Or avoiding painful pitfalls and saving your business from costly e...

GEICO. State Farm. Progressive insurance. Apple Computers. These behemoth brands are known for witty, memorable commercials that create fun memories in our brains.  Conglomerates who spend $10,000,000s to write and launch “traditional” ad campaigns aimed at long-term memory recall.  Expensive promos with catchy, entertaining and engaging ads that get us to remember these brand names for life. Even...

What happens when you inject authentic, personality-based stories in your copy? Answer: You build a powerful, more profitable presence while protecting your territory and asserting more dominance in your niche. Why? Because great marketers tell stories that help you lead an audience and create  resonance… And do it in a way that triggers emotions, evokes trust, and builds a fortress of loyalty and...