Author U Your Guide to Book Publishing

Ace book marketer John Kremer joins AuthorU-Your Guide to Book Publishing host and The Book Shepherd Judith Briles on all things Pinterest. -Do you know about Tip-O-Graphics? -Have you thought about gutting ALL your Boards and doing a total redo … using only key words, phrases that Pinterest visitors would be searching for? -Have you thought about dumping, merging, renaming your Boards to be total...

More times then not, book signings and trade shows can turn into "dreaded" events. Who wants to JUST sell 4 books at an event? Nobody, that's who. Host and The Book Shepherd Judith Briles reveals 11 tips and strategies to rock and score. Sell your books out. Connect with your book visitors. Another excellent podcast on AuthorU-Yuor Guide to Book Publishing.

Every author needs juicy Socialmedia tricks from the cyberworld for any book. On the Author U Your Guide to Book Publishing podcast this week, host and The Book Shepherd Judith Briles has Melody Jones, aka Social Media Melody. They explore how to: - get much needed breathing space in your bookmarketing-podcast; -why you don’t want to look like a “content mill” on social media; -why to create a Liv...

Legal stuff and “this n that” is often a challenge for authors. From when to file the copyright on your book to determining if you should file for a federal trademark or just stake out your territory with a declaration, you’ll come away with the answers plus much more. IP attorney Julie Bernard joins Judith Briles on the AuthorU-Your Guide to Book Publishing podcast to delve into those areas plus...

Rounding out the fourth show on advanced book marketing for self-published authors, Kathy Meis, founder of Bublish joins host Judith Briles. You will learn: -How to identify what a book marketing channel is. -How to create a virtual book store. -Why story telling is essential for nonfiction books. -Why authors need to start small with ads. -How to get to a solid sales vs. being surrounded by looki...

Book marketing expert John Kremer joins Judith Briles for this week’s podcast. It's all about discovering whats old, what's new, what's hot and what's so blue in book marketing for 2018. Get ready to discover what’s hot for authors in 2018 for book marketing, facebook ads, building lists, building tribes and tracking what they do, creatings videos, and #bookmarketing for those who don’t want to. I...

This month on AuthorU-Your Guide to Book Publishing with host and The Book Shepherd Judith Briles, it’s been a deep dive into book marketing. From concepts, to roll up your sleeves and jump in strategies. This week, Susan Gilbert is feature. You will love her: - Mindful Marketing … Mm Mm Good positioning; - how to stay away from slime marketing; -non-nonsense updates to SEO; -projected top tips fo...

Let's face it--we authors want to hit the bestseller's list--as often as possible. Joining Judith Briles The Book Shepherd, eBook strategist Ellen Violette reveals a variety of strategies to soar eBook sales and position. -What the 3 levels of bestseller launches are. -2 distinct types of promotions. -How to get found and sell more books in Kindle. -How to create an ongoing eBook selling strategy....

Imagine this: all of a sudden, you don’t have access to website. Or your webmaster or tech support has flaked on you. -What happens if your VA, webmaster, tech support disappears or gulp, dies? -What are you going to do? Authors—make sure you avoid website disaster. Do you know everything you should know? Bet not—Get 9 essential items that are musts for the new year-this is a must listen to podcas...

Have you ever wondered what’s the correct order of pages in the Front of a book? How about the Middle or the Body? And then, of course, the Back of the book. This edition of AuthorU-Your Guide to Book Publishing reveals: - The Anatomy of the Book—all the essentials; -what they are; -what order each should be placed in. Join host Judith Briles, The Book Shepherd in this edition of AuthorU-Your Guid...

Nonfiction authors have plenty of questions. About websites; about book marketing; about building a following; and being successful. Joining Host Judith Briles is Stephanie Chandler, founder of the NonFiction Authors Association. Your take-aways include: -essentials for book and author website -tips for blogging about expertise and book -marketing strategies -identifying the ideal target market -#...

Get ready for a lively and informative how-to Podcast around pitching to Podcasters and Radio in today’s media landscape. What we know: it’s changing. Joining Judith Briles is Jackie Lapin of ConsciousMediaRelations.com. -Learn ways to deal with odd-ball questions; -How to handle follow-ups and call backs; -How to do your pitch and who to; and of course, much more. Another great show with AuthorU-...

In less than 55 minutes, The Book Shepherd® Judith Briles nails down 26 ways to market your books—take the time to listen in, there are nuggets everywhere. Take-aways include: -Turn your website into a marketing magnet. -How to use give-aways to goose sales. -When to create a website makeover. -How to add an opt-in offer to gather names. and so much more ... The savvy author will have note taking...

I love the idea of having instant access to speaking leads for my clients—both on the stage on cyber summits. Add the mix of radio and TV and woot—it’s a home run. In this edition, I intro you to SpeakerTunity for authors and speakers. With me on this podcast is Jackie Lapin, CEO of SpeakerTunity.com and ConsciousMediaRelations.com. Get ready for plenty of WOWSA tips to become a hot, sizzling magn...

Critical questions for all authors: -Is your website the Walking Dead? -Are you dated in what you are currently doing for position power with your marketing? -Are you still acting like a dinosaur in using social media? Judith Briles and Joan Stewart deliver hope and how-tos to catapult authors into the reality of what needs to be in every Author’s Tool Kit. Sometimes the simplist things deliver th...

Get ready to dump a boatload of items that are holding you back from author success. Nancy Juetten joins Judith Briles to destroy the reality of most author’s boring bios—just say, “bye-bye”. -Get the 3 elements that can destroy the first “hello” and learn how to build the buzz you and your book should command. - How to create a "hot" introduction when you speak - How to avoid the 3 "duh" scenes t...

The Holidays are popping and it’s just not in December! Holidays bubble up throughout the year—are you pitching your book marketing to tie in with them? When should you pitch bookstores for December? Ideally, you do it in August—otherwise inventory moneys have already been spent … that’s when. -Today’s show is about the alternative: how about Valentine’s Day or Mother or Father’s Day. -What about...

Authors hear it every day-"You need book reviews." Yes you do... but there are legit ones ... and ones to avoid. Dr. Judith Briles, The Book Shepherd, has Patti Thorn, managing partner for Blue Ink Reviews as her guest today. You will learn: -When it makes sense to get a paid review and who to get it with. -What to do with a review when you get it. -What to do when you get sucky or negative review...

OH YES—The Book Shepherd® Judith Briles and Author Virtual Assistant Kelly Johnson dished up plenty of tips and essentials that will generate author and book publishing success. Such as: change the “About” tab on your website to “About and add your name”—it will add more juice for SEO positioning. Lots more on today’s AuthorYOU-Your Guide to Book Publishing edition-podcast:

Authors want to sell books--lots of them. One of the best ways to move them is through the power of "the mouth"--speaking. Today's AuthorU-Your Guide to Book Publishing show features Judith Briles drilling down into how to create/craft a speech around your book and getting meeting planners and groups to hire authors--pay them--and sell books. Tune in--it will make a difference for any author who w...

One of the new stars at this year’s Extravaganza was Dan Kaufman. We’ve never had an expert on marketing funnels on our platform before. He laid out the four components; what works with Facebook ads (and what doesn’t and why we should avoid boosts) and so much more. In this edition of AuthorU-Your Guide to Book Publishing, he revealed why we all need to download the Instant Articles plugin for web...

Ghostwriting is a special collaboration between an author and an individual who takes the authors “work”—notes, previous work, interviews (you name it)—and brings “life” to a book. It can be for a novel of all genres or a nonfiction book. It can be a conversion from a nonfiction book into a novel. Anything can go. Finding a ghostwriter who has the right talent; the right twist; gets the author’s c...

Imagine a place where you can pitch your book for publication and distribution. Imagine visiting a book printer where you can see HOW a book is made. Imagine having access to publishing pros for guidance on what to do next. In this edition of AuthorU-Your Guide to Book Publishing, Dr. Judith Briles has the team of Thomson Shore revealing the Booktoberfest event that includes a Pitchfest where 20 a...

Setting up a publishing Business can be confusing and frustrating. Knowing what's deductible; what taxes need to be paid; and what's deductible are essential from the beginning. Host Judith Briles opens the door so authors don't get caught up in tax mania. -How to set up a publishing business and knowing what deductions an author or writer can take; -how to maximize them; -what percentage of the h...

How would like to be able to work with a high end book printer that also can deliver full distribution (think Baker & Taylor and libraries) and warehousing for your books for peanuts in warehousing and fulfillment costs? That’s what Thomson Shore has put together in its special packaging for small presses and self-published authors. With Judith Briles, The Book Shepherd® is Jerry Friends, Dire...