Author U Your Guide to Book Publishing

In this podcast of AuthorU-Your Guide to Book Publishing, host Judith Briles brings back Kimberley Grabas to explore: -ways to roll out a book; -to create a rolling book launch; -how to find the sweet spot in building relations with readers and buyers; -how to uncover and deal with the 5 major roadblocks that authors encounter; -and how to deal with the author resistance mindset. All this and much...

Discover what successful authors know about getting publicity for their books … and you may not. Joining host and The Book Shepherd Judith Briles on this edition of AuthorU-Your Guide to Book Publishing is ace author and book publicist Sandy Lawrence. -Great discussion on book clubs—finding them and working with them; -which social media platforms are better for you book and which ones not to wast...

Discover what Martha Stewart, George Will and other NY Times best sellers have in common: it’s Karen Strauss, who reveals the NY publishing push out that’s done for “the front list authors” to independent and small press authors in this edition of the Author U-Your Guide to Book Publishing podcast with host Judith Briles, The Book Shepherd. Take-aways include: -Today's options for publishing today...

OMG... Kick in the Butt podcast for all writers on this edition of AuthorU-Your Guide to Book Publishing with Judith Briles, The Book Shepherd and master fiction editor Barb Wilson. —Did you know that there are over 10,000 grammar and English rules?—it’s why the Chicago Manual is super thick! -Do the best you can do—definitely get a solid editor at your side. -Make sure you keep verb tense and whi...

The savvy author knows that pitching is essential to their success. Knowing what to say; when to say it; and how to to say it enables authors to position themselves as author experts. Get the magic that comes from the Perfect Pitch. This week's show has a leader in the publicity field, the Publicity Hound Joan Stewart is back with fast ideas on how to move your book to the next level when it comes...

Do numbers really tell all? The answer is NO, when it comes to where sales are coming from for books, eBooks and audiobooks. The truth is that what is reported by the APA—American Publishers Assn reflect the numbers of are not presenting “the big picture”. What’s that? It must include what is happening in the independent and self-publishing selling stream. AND, that number is impressive—if fact HU...

One of the best ways to sell books is to speak. The question becomes: who pays speakers. And how do authors find them? With Judith Briles for this podcast is Ed Rigsbee, an expert in getting booked to speak for both associations and societies. You will discover: -how to find the true decision maker who hires speakers -how to get paid to speak -how to find paid speaking gigs -when to speak for free...

Publicity veteran Irwin Zucker joins host Judith Briles on this edition of AuthorU-Your Guide to Book Publishing podcast. With over 60 years in promoting authors, Irwin offers imagination and insight to what’s happening in today’s PR world. His sage advice: it’s going to be up to the author—he or she is the primary conduit to selling the book. Did you know that email is the preferred way to contac...

Did you know that an essential ingredient for writing and publishing success is "patience"? Yep, that's what publishing expert Jane Friedman, the author of The Business of Writing reveals on this edition of AuthorU-Your Guide to Book Publishing. She joins host and The Book Shepherd Judith Briles and reveals: -the top three mistakes writers and authors make -what the two key publishing personalitie...

-Most authors would love to increase their efficiency in the writing process. -Most authors want to sell lots of books. -Most authors want to know how to get through the publishing maze. Get the latest on what speedy publishing can do; what potholes to avoid; and a variety of tips and how-tos that can excel writing and publishing tasks. Dan Janal is the featured guest on AuthorU-Your Guide to Book...

Internet Marketing powerhouse Tom Antion joins The Book Shepherd Judith Briles for an indepth show on how to create a seven-figure internet marketing strategy. It all comes from one word: copywriting. When authors use the right words in the right context, is a homerun for creating mega sales. No author can afford to miss this how. You will get a variety of tips, tricks and strategies to create a c...

Do you know what LinkedIN can do to PUSH your book sales? Mike O’Neil of Integrated Alliances joins Judith Briles The Book Shepherd for the hour, deep-diving into how to use the Sales Navigator tool can micro-target your audience and deliver results. Your take-aways include: -advancing you as a "thought leader" -pitching directly to who really wants to know about your book or products -how to posi...

Writing clearly calls on different sets of mental processes – those involving creative, nonlinear thought, and those involving willpower, structure, discipline, etc. They have to collaborate like players on a team – when they’re out of whack one way or another, either the creativity suffers or the productivity suffers. It’s a pain in the tush at times. Then there’s the first process of “self-editi...

The #1 mistake #authors make when it comes to finishing their #books and moving to print is that they don’t use a book designer-someone who does book design for living. In this AuthorU-Your Guide to Book Publishing podcast, host and The Book Shepherd Judith Briles delves into all things book printing with expert Meg Souza of Total Printing Systems (www. TPS1.com). -Did you know that you can sprink...

How would you like the LONG view on SHORT talks? In this edition of AuthorU-Your Guide to Book Publishing, Sam Horn joins host Judith Briles for a lively "how to" on create a TED like talk. The result: You will rock! If you are planning a 10-20 talk, you will love this podcast. - Condense your premise into an attention-grabbing sentence and tagline. -give your big idea a sense of urgency so people...

Do you have a book or one that is due out in the next six month? Are you speaking about the topic of the book to audiences … right now? And if no, why not? When you speak, you change lives … to sell truckloads of books … make money … go places you never thought you would … make a difference … and have fun. Host Dr. Judith Briles keeps the mic for the entire session and walks listeners through key...

Your website is an essential part of your author and book marketing tool box. Joining The Book Shepherd Judith Briles is Michelle Renee of StreamlineYourBiz.net. The topic: author websites. -What to do when you are creating one; -what to do if yours is losing traffic and needs help getting back up; -what essential questions you should ask before you start; -what answers you need to know; -what are...

Is LinkedIn a mystery to you? For many authors, it just be the ideal place to position you as an expert, resource, marketer. Book Publishing expert and host Dr. Judith Briles has answers for you to questions you didn't even know to ask about how to use LinkedIn in today's publishing market on AuthorU-Your Guide to Book Publishing. -Have you created a company page on your LinkedIn profile? -Did you...

Authors who are successful have a “core” message. They get that they need to know and embrace the who, what, where, when and why in their writing; their publishing; their marketing. In this edition of AuthorU-Your Guide to Book Publishing, Judith Briles and Mara Purl explore how to take the buzz in your ear to the words within your book. You will learn how “self-messaging” creates the foundation—t...

Videos are important for promo, visibility and connecting with an author’s tribe. -Are you making them? -Are you placing them in all the right places? -Are you stuck in figuring out which tools to use? Get the answers with Video expert Susie Scott of SusieScottMedia.com in the latest podcast from AuthorU-Your Guide to Book Publishing and The Book Shepherd, Dr. Judith Briles.

The latest buzz phrase in the author world is “hybrid publishing”. There are plenty of red flags to look out for and questions to ask, starting with: -What is it? -Is it another lure for naïve wannabe authors? -Can an author make money? -What do authors need to know? -What do authors need to ask? -Tips on how not to get duped. All good questions and podcaster and host Judith Briles digs in and doe...

It’s OMG time with Amazon selling for authors and publishers. This is one “reveal” of the Amazon Beware podcast with Judith Briles, The Book Shepherd and Amy Collins. -Did you know that If you are pushing your #book out via Amazon—it’s “one-click” may bypass free Prime shipping? -Did you know that If you are selling #books on Amazon … heads up on the new “default method” it has tossed into the rin...

What are AT&T, #authors and #publishing companies discovering to create rapid and global discovery for products (meaning #books)? It's an excellent question ... and we've got answers. That's what this edition of AuthorU-Your Guide to Book Publishing is all about. Joining The Book Shepherd, Judith Briles is Daniel Langston, COO of BookGrabbr, a new way to do viral book marketing. -Do you want t...

It’s always fun when Publicity Hound Joan Stewart joins the AuthorU-Your Guide to Book Publishing podcast. This week, we drilled down into 16 hot tips for creating hooks and angles to lure in producers and reporters for you and your book. -tips for Fiction authors. -tips for nonfiction authors. -discover why being a contrarian rocks in hooking media. -discover Squirl.co, a tool that fiction author...

If you want to have your books available to any buyer, you have to be on Amazon. The question is: Are "eyeballs" finding YOUR book? The will be after this podcast on AuthorU-Your Guide to Book Publishing. Face it: Amazon has opportunities … and plenty of challenges and its Marketing Services (AMS) became the game changer for serious authors/publishers and marketing their books. With multiple areas...