Author U Your Guide to Book Publishing

Critical questions for all authors: -Is your website the Walking Dead? -Are you dated in what you are currently doing for position power with your marketing? -Are you still acting like a dinosaur in using social media? Judith Briles and Joan Stewart deliver hope and how-tos to catapult authors into the reality of what needs to be in every Author’s Tool Kit. Sometimes the simplist things deliver th...

Get ready to dump a boatload of items that are holding you back from author success. Nancy Juetten joins Judith Briles to destroy the reality of most author’s boring bios—just say, “bye-bye”. -Get the 3 elements that can destroy the first “hello” and learn how to build the buzz you and your book should command. - How to create a "hot" introduction when you speak - How to avoid the 3 "duh" scenes t...

The Holidays are popping and it’s just not in December! Holidays bubble up throughout the year—are you pitching your book marketing to tie in with them? When should you pitch bookstores for December? Ideally, you do it in August—otherwise inventory moneys have already been spent … that’s when. -Today’s show is about the alternative: how about Valentine’s Day or Mother or Father’s Day. -What about...

Authors hear it every day-"You need book reviews." Yes you do... but there are legit ones ... and ones to avoid. Dr. Judith Briles, The Book Shepherd, has Patti Thorn, managing partner for Blue Ink Reviews as her guest today. You will learn: -When it makes sense to get a paid review and who to get it with. -What to do with a review when you get it. -What to do when you get sucky or negative review...

OH YES—The Book Shepherd® Judith Briles and Author Virtual Assistant Kelly Johnson dished up plenty of tips and essentials that will generate author and book publishing success. Such as: change the “About” tab on your website to “About and add your name”—it will add more juice for SEO positioning. Lots more on today’s AuthorYOU-Your Guide to Book Publishing edition-podcast:

Authors want to sell books--lots of them. One of the best ways to move them is through the power of "the mouth"--speaking. Today's AuthorU-Your Guide to Book Publishing show features Judith Briles drilling down into how to create/craft a speech around your book and getting meeting planners and groups to hire authors--pay them--and sell books. Tune in--it will make a difference for any author who w...

One of the new stars at this year’s Extravaganza was Dan Kaufman. We’ve never had an expert on marketing funnels on our platform before. He laid out the four components; what works with Facebook ads (and what doesn’t and why we should avoid boosts) and so much more. In this edition of AuthorU-Your Guide to Book Publishing, he revealed why we all need to download the Instant Articles plugin for web...

Ghostwriting is a special collaboration between an author and an individual who takes the authors “work”—notes, previous work, interviews (you name it)—and brings “life” to a book. It can be for a novel of all genres or a nonfiction book. It can be a conversion from a nonfiction book into a novel. Anything can go. Finding a ghostwriter who has the right talent; the right twist; gets the author’s c...

Imagine a place where you can pitch your book for publication and distribution. Imagine visiting a book printer where you can see HOW a book is made. Imagine having access to publishing pros for guidance on what to do next. In this edition of AuthorU-Your Guide to Book Publishing, Dr. Judith Briles has the team of Thomson Shore revealing the Booktoberfest event that includes a Pitchfest where 20 a...

Setting up a publishing Business can be confusing and frustrating. Knowing what's deductible; what taxes need to be paid; and what's deductible are essential from the beginning. Host Judith Briles opens the door so authors don't get caught up in tax mania. -How to set up a publishing business and knowing what deductions an author or writer can take; -how to maximize them; -what percentage of the h...

How would like to be able to work with a high end book printer that also can deliver full distribution (think Baker & Taylor and libraries) and warehousing for your books for peanuts in warehousing and fulfillment costs? That’s what Thomson Shore has put together in its special packaging for small presses and self-published authors. With Judith Briles, The Book Shepherd® is Jerry Friends, Director...

Does Facebook make you nutsy with all its changes? Can authors really sell books using it? Would you like some insider tips on what to do and what not to do in marketing books and using Facebook? That's what you will get in this edition of AuthorU-Your Guide to Book Publishing, host and The Book Shepherd Judith Briles has Andrea Vahl, social media consultant and expert in all things Facebook deliv...

Got book? If you do, are you talking about it? Have you thought about creating a "live" event around its theme or your expertise? Did you know it could be a cash cow for you? In this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd your will learn why, what and how to create a variety of "live" events that will promote you and increase book sales. -knowing...

Hey Fiction authors--YES, it's harder to sell books to NY per Donald Maass, legendary book agent. But it doesn't mean you can't. And for all writers, no matter if your goal is be picked up by a publisher or if you are publishing yourself, you need your book--your writing--to be the best it can be. This edition of AuthorU-Your Guide to Book Publishing is all about being a rock star writer and selli...

Get ready for a WOWSA podcast--it is a “two-fer” … Lots of goodies about using the public domain to expand an author’s book line or to incorporate material that you don’t have to worry about the dreaded plagiarism word … plus great tips to write really, really, really fast. Daniel Hall is be guest. Your take-aways include: -sizzling tips for #authors and #writers to write a #book really fast; -99....

Readers often think a book should be a movie. Authors often think that their book should be a movie. If you are one ... then this show is for you. It's all about screenwriting, script consultants and adapting a book. With host Judith Briles, The Book Shepherd, is Danny Manus, the author of NO BS for Screenwriters: advice from the Executive Perspective. Known for his "no bullscript" consulting, you...

All printers are not equal. Printing equipment varies and authors need to understand what they want and then ask the right questions as they reach out to printers for bids on their books. In today’s podcast, authors got the “inside scoop” from Tom Campbell, VP of Sales at King Printing. —what’s the latest in color; -what info you need to have in hand BEFORE you contact any printer about your book;...

IngramSpark has created a “backoffice” of power tools to support author, books and ebooks. Think book distribution (North American; Mexico, Australia, Europe, even China). Its metadata base exceeds any other for spreading SEO power. Authors get dinged right and left when it comes to distribution to book stores--not to mention Amazon's latest in how books are being sold via its platform. The Book S...

It's a WOWSA podcast with attorney Helen Sedwick, author of the revised Self-Publishers Legal Handbook. Lots of info on: - using PEN names - avoiding defamation, piracy and avoiding the whack-a-mole factor - the ins and outs of dealing with bad publishing contracts - keeping control of author's work and words - how to keep out of the teeth of the legal pit bulls, and - avoiding the common lures of...

This week’s podcast is all about getting Amazon book reviews and how to find the ideal “targeted” stranger to generate the book reviews desired. Your host, Dr. Judith Briles The Book Shepherd and her guest Debbie Drum show you how to: -Learn about the Cycle of Book Sales --Come away with the fact that whether your book of hot off the printing press or an oldie but a goodie, you can still get book...

One of the successful strategies for an author to be is become a guest blogger. The question is: how do you do it? It’s a good one and with Judith Briles, The Book Shepherd for this edition of AuthorU-Your Guide to Book Publishing is the step-by-step approach to the whys and how-tos. Listeners will get: • what guest blogging is • why authors should consider it • how to connect with blogs that welc...

One of the missing links in author and book promotion is a snappy Author or Book One-Sheet. Authors need them. In this edition of AuthorU-Your Guide to Book Publishing, listeners will get: -the step-by-step how-tos of what EVERY One-Sheet needs; -the how-tos of putting one together that will snap, crackle and pop; -how to create the right brag; -why authors need a One-Sheet now; -and of course, mu...

What author wouldn't want to have a platform for expertise? Today's edition of AuthorU-Your Guide to Book Publishing is all about using LinkedIn. An ideal launch for huge growth for the nonfiction author. The Book Shepherd and host Judith Briles will get a variety of tips, including: -How to create a stellar profile that hooks visitors. -How to add a variety of items to soar your expertise presenc...

What author wouldn't want to have a sponsor for their book? How about an author has a book, how about getting a sponsor to buy lots of them; to underwrite speaking fees; to underwrite promoting you; how about making money--lots of it? That's what this edition of AuthorU-Your Guide to Book Publishing is all about. Joining host Judith Briles is Linda Hollander of SponsorConsierge.com. You will get a...

Million book seller Susan RoAne shares a variety of tips for authors to create awesome book events in a variety of sites—your take-aways include a variety of strategies for Working Every Book event, Signing, Conference or Party! What’s not to like? Listen to the podcast on AuthoruU-Your Guide to Book Publishing with The Book Shepherd, Judith Briles. #book #author #bookmarketing #pubtip #publishing