Author U Your Guide to Book Publishing

How would you like the LONG view on SHORT talks? In this edition of AuthorU-Your Guide to Book Publishing, Sam Horn joins host Judith Briles for a lively "how to" on create a TED like talk. The result: You will rock! If you are planning a 10-20 talk, you will love this podcast. - Condense your premise into an attention-grabbing sentence and tagline. -give your big idea a sense of urgency so people...

Do you have a book or one that is due out in the next six month? Are you speaking about the topic of the book to audiences … right now? And if no, why not? When you speak, you change lives … to sell truckloads of books … make money … go places you never thought you would … make a difference … and have fun. Host Dr. Judith Briles keeps the mic for the entire session and walks listeners through key...

Your website is an essential part of your author and book marketing tool box. Joining The Book Shepherd Judith Briles is Michelle Renee of StreamlineYourBiz.net. The topic: author websites. -What to do when you are creating one; -what to do if yours is losing traffic and needs help getting back up; -what essential questions you should ask before you start; -what answers you need to know; -what are...

Is LinkedIn a mystery to you? For many authors, it just be the ideal place to position you as an expert, resource, marketer. Book Publishing expert and host Dr. Judith Briles has answers for you to questions you didn't even know to ask about how to use LinkedIn in today's publishing market on AuthorU-Your Guide to Book Publishing. -Have you created a company page on your LinkedIn profile? -Did you...

Authors who are successful have a “core” message. They get that they need to know and embrace the who, what, where, when and why in their writing; their publishing; their marketing. In this edition of AuthorU-Your Guide to Book Publishing, Judith Briles and Mara Purl explore how to take the buzz in your ear to the words within your book. You will learn how “self-messaging” creates the foundation—t...

Videos are important for promo, visibility and connecting with an author’s tribe. -Are you making them? -Are you placing them in all the right places? -Are you stuck in figuring out which tools to use? Get the answers with Video expert Susie Scott of SusieScottMedia.com in the latest podcast from AuthorU-Your Guide to Book Publishing and The Book Shepherd, Dr. Judith Briles.

The latest buzz phrase in the author world is “hybrid publishing”. There are plenty of red flags to look out for and questions to ask, starting with: -What is it? -Is it another lure for naïve wannabe authors? -Can an author make money? -What do authors need to know? -What do authors need to ask? -Tips on how not to get duped. All good questions and podcaster and host Judith Briles digs in and doe...

It’s OMG time with Amazon selling for authors and publishers. This is one “reveal” of the Amazon Beware podcast with Judith Briles, The Book Shepherd and Amy Collins. -Did you know that If you are pushing your #book out via Amazon—it’s “one-click” may bypass free Prime shipping? -Did you know that If you are selling #books on Amazon … heads up on the new “default method” it has tossed into the rin...

What are AT&T, #authors and #publishing companies discovering to create rapid and global discovery for products (meaning #books)? It's an excellent question ... and we've got answers. That's what this edition of AuthorU-Your Guide to Book Publishing is all about. Joining The Book Shepherd, Judith Briles is Daniel Langston, COO of BookGrabbr, a new way to do viral book marketing. -Do you want to se...

It’s always fun when Publicity Hound Joan Stewart joins the AuthorU-Your Guide to Book Publishing podcast. This week, we drilled down into 16 hot tips for creating hooks and angles to lure in producers and reporters for you and your book. -tips for Fiction authors. -tips for nonfiction authors. -discover why being a contrarian rocks in hooking media. -discover Squirl.co, a tool that fiction author...

If you want to have your books available to any buyer, you have to be on Amazon. The question is: Are "eyeballs" finding YOUR book? The will be after this podcast on AuthorU-Your Guide to Book Publishing. Face it: Amazon has opportunities … and plenty of challenges and its Marketing Services (AMS) became the game changer for serious authors/publishers and marketing their books. With multiple areas...

Ace book marketer John Kremer joins AuthorU-Your Guide to Book Publishing host and The Book Shepherd Judith Briles on all things Pinterest. -Do you know about Tip-O-Graphics? -Have you thought about gutting ALL your Boards and doing a total redo … using only key words, phrases that Pinterest visitors would be searching for? -Have you thought about dumping, merging, renaming your Boards to be total...

More times then not, book signings and trade shows can turn into "dreaded" events. Who wants to JUST sell 4 books at an event? Nobody, that's who. Host and The Book Shepherd Judith Briles reveals 11 tips and strategies to rock and score. Sell your books out. Connect with your book visitors. Another excellent podcast on AuthorU-Yuor Guide to Book Publishing.

Every author needs juicy Socialmedia tricks from the cyberworld for any book. On the Author U Your Guide to Book Publishing podcast this week, host and The Book Shepherd Judith Briles has Melody Jones, aka Social Media Melody. They explore how to: - get much needed breathing space in your bookmarketing-podcast; -why you don’t want to look like a “content mill” on social media; -why to create a Liv...

Legal stuff and “this n that” is often a challenge for authors. From when to file the copyright on your book to determining if you should file for a federal trademark or just stake out your territory with a declaration, you’ll come away with the answers plus much more. IP attorney Julie Bernard joins Judith Briles on the AuthorU-Your Guide to Book Publishing podcast to delve into those areas plus...

Rounding out the fourth show on advanced book marketing for self-published authors, Kathy Meis, founder of Bublish joins host Judith Briles. You will learn: -How to identify what a book marketing channel is. -How to create a virtual book store. -Why story telling is essential for nonfiction books. -Why authors need to start small with ads. -How to get to a solid sales vs. being surrounded by looki...

Book marketing expert John Kremer joins Judith Briles for this week’s podcast. It's all about discovering whats old, what's new, what's hot and what's so blue in book marketing for 2018. Get ready to discover what’s hot for authors in 2018 for book marketing, facebook ads, building lists, building tribes and tracking what they do, creatings videos, and #bookmarketing for those who don’t want to. I...

This month on AuthorU-Your Guide to Book Publishing with host and The Book Shepherd Judith Briles, it’s been a deep dive into book marketing. From concepts, to roll up your sleeves and jump in strategies. This week, Susan Gilbert is feature. You will love her: - Mindful Marketing … Mm Mm Good positioning; - how to stay away from slime marketing; -non-nonsense updates to SEO; -projected top tips fo...

Let's face it--we authors want to hit the bestseller's list--as often as possible. Joining Judith Briles The Book Shepherd, eBook strategist Ellen Violette reveals a variety of strategies to soar eBook sales and position. -What the 3 levels of bestseller launches are. -2 distinct types of promotions. -How to get found and sell more books in Kindle. -How to create an ongoing eBook selling strategy....

Imagine this: all of a sudden, you don’t have access to website. Or your webmaster or tech support has flaked on you. -What happens if your VA, webmaster, tech support disappears or gulp, dies? -What are you going to do? Authors—make sure you avoid website disaster. Do you know everything you should know? Bet not—Get 9 essential items that are musts for the new year-this is a must listen to podcas...

Have you ever wondered what’s the correct order of pages in the Front of a book? How about the Middle or the Body? And then, of course, the Back of the book. This edition of AuthorU-Your Guide to Book Publishing reveals: - The Anatomy of the Book—all the essentials; -what they are; -what order each should be placed in. Join host Judith Briles, The Book Shepherd in this edition of AuthorU-Your Guid...

Nonfiction authors have plenty of questions. About websites; about book marketing; about building a following; and being successful. Joining Host Judith Briles is Stephanie Chandler, founder of the NonFiction Authors Association. Your take-aways include: -essentials for book and author website -tips for blogging about expertise and book -marketing strategies -identifying the ideal target market -#...

Get ready for a lively and informative how-to Podcast around pitching to Podcasters and Radio in today’s media landscape. What we know: it’s changing. Joining Judith Briles is Jackie Lapin of ConsciousMediaRelations.com. -Learn ways to deal with odd-ball questions; -How to handle follow-ups and call backs; -How to do your pitch and who to; and of course, much more. Another great show with AuthorU-...

In less than 55 minutes, The Book Shepherd® Judith Briles nails down 26 ways to market your books—take the time to listen in, there are nuggets everywhere. Take-aways include: -Turn your website into a marketing magnet. -How to use give-aways to goose sales. -When to create a website makeover. -How to add an opt-in offer to gather names. and so much more ... The savvy author will have note taking...

I love the idea of having instant access to speaking leads for my clients—both on the stage on cyber summits. Add the mix of radio and TV and woot—it’s a home run. In this edition, I intro you to SpeakerTunity for authors and speakers. With me on this podcast is Jackie Lapin, CEO of SpeakerTunity.com and ConsciousMediaRelations.com. Get ready for plenty of WOWSA tips to become a hot, sizzling magn...