Shawnna Sumaoang

Authentic Voices

Business EN ↓ 4 episodes

Authentic Voices is a podcast about human connection in a world that increasingly feels filtered, automated, and disconnected. Hosted by Shawnna Sumaoang, each episode features honest conversations with leaders, creators, builders, and thinkers navigating what it means to stay authentic as technology reshapes how we work, communicate, and relate to one another. From leadership and identity to trust, ambition, burnout, relationships, and belonging, Authentic Voices explores the very human questions emerging beneath a rapidly changing world. These are conversations about the people behind the ti...

Author

Shawnna Sumaoang

Episodes

Episode 4: Purposeful Advocacy at Scale - Elevating the Moments That Matter 17.12.2025 17:32

In this episode of Authentic Customer Voices, we sit down with Amber Heffner, Director of Strategic Growth at ParentSquare, to explore how her team built an advocacy program that scales without sacrificing authenticity, empathy, or trust. From spreadsheets and scattered permissions to a structured, AI-enabled system, Amber shares how ParentSquare transformed advocacy into a consistent, human-cente...

Episode 3: From Empathy to Impact - Building Human-Centered Customer Experiences 12.11.2025 16:20

In this episode of Authentic Customer Voices, Jennifer Edwards, VP of Customer Experience at Five9, shares how authenticity, trust, and creativity shape her approach to building human-centered experiences across customers, partners, and employees. She reflects on why many companies overpromise on “customer obsession,” the need to replace outdated NPS metrics with real-time insight, and how AI can...

Episode 2: From Reviews to Revenue - Rethinking GTM with Authenticity, Advocacy, and AI 05.11.2025 17:15

In this episode, Sydney Sloan, CMO at G2, shares her perspective on how authentic customer voice is reshaping modern go-to-market strategy. Drawing on her experience leading teams at some of B2B’s most iconic brands, Sydney discusses the shift from traditional SEO to AI-powered discovery, the power of peer reviews, and the evolving role of customer feedback in brand building. She also reflects on...

Episode 1: Unfiltered Customer Voices - Why Polished Isn’t Always Powerful 23.10.2025 25:48

In this episode of Authentic Customer Voices, Captivate Collective co-founders Liz Richardson and Deena Zenyk share why the most powerful customer stories are often the least polished. They discuss how authenticity drives trust, the importance of embedding advocacy across the entire customer journey, and how AI is reshaping what “real” customer voice means. Tune in for fresh insights on measuring...