Aussie Online Growing on Shopify

🎧 Join me while I build an Ad LIVE – a screenshare episode for the first time. Meta’s updates the past few months are so improved. Their generated AI content like images and video for your Facebook Instagram ads is worth a look if you haven’t checked them out in a few months. Keep in mind though these variation on your ads do not count as unique ad creative and that is important for a few reasons...

🎧 Today is a momentous episode – my first ever interview with a podcast guest! This is Dan from One Drop Cartel and he has been a client of mine for 1 whole year now where I support his Australian brand with Meta Ads and Klaviyo Email Marketing. Join me in this special episode for the story behind his brand and his journey in growing his side-hustle. Grab some of his amazing new adventure apparel...

🎧 How are your getting traffic to your website? If you struggle with growing your Shopify ecommerce store sessions and in turn – customer orders / revenue – this episode may help you take back the wheel and be the driver of traffic to your website. Run a different promotion (or two) each month for 2026, and what does a promotion mean? It doesn’t always mean a sale at all – but it means “Give peop...

🎧 Have you heard of the online course eCommerce Equation? This is my honest review of the popular online program. I joined 4 months ago and want to share what I love about the course and what I don’t love about it. If you have considered joining, or maybe you are a past member, this episode is my personal experience inside the course – maybe you can relate. Hit play and let’s dive in. 🎧 Book you...

🎧 If your eCommerce store is your side hustle – this episode is for you! My Top 3 tips in planning for your Black Friday sale between now and the end of November. Make time for these three things and you’re SALE will be more successful than chasing all the things you think you “should” do, and in the limited amount of hours you have per week when building your small business around a career and f...

🎧The part 2 from last week - what of these small business owner blind spots do you relate to? If you feel you are losing time and November is looming fast, this episode is about some of the common blind spots us business owners can have in planning for BFCM. Maybe some of these blind spots are you – they are definitely me. Take some time this week to get one of these sorted, ensuring you have the...

🎧 Have you got your Black Friday 2025 strategy planned? If not, you’re not alone. If you feel you are losing time and November is looming fast, this episode is about some of the common blind spots us business owners can have in planning for BFCM. Maybe some of these blind spots are you – they are definitely me. Take some time this week to get one of these sorted, ensuring you have the best Black...

This episode is a bit of a follow-up to a previous episode – here I share my real strategy for how to succeed with Meta Ads to grow your Shopify eCommerce store in Australia based on a daily Facebook Ads budget of $15 or $150+ Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠ HERE and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong onli...

If you’ve ever felt like you’re just handing over money to Meta without seeing results, you’re not alone. Before you rage-quit Ads Manager, let’s walk through the biggest culprits behind underperforming ads and what you can tweak to get things moving again.   Hit play and let’s dive in. 🎧   Book your Free Discovery Call ⁠ ⁠⁠HERE⁠⁠ ⁠ and start growing today! 🌱 https://www.aussieonlinegrowingonsho...

On every discovery call I have with Aussie eCommerce businesses, the same questions pop up lately. Running a Shopify store in Australia and trying to work out your next step? Whether you’re chasing your first $5K months or already past that milestone, the priorities are very different - and that’s exactly what we’re unpacking today. Some common questions from new clients:👉 Should I be spending on...

If you’re running a small Aussie Shopify store and feel like your Meta Ads and organic content are stuck in neutral, this episode is for you. We’re diving into the untapped goldmine sitting right inside your account: Facebook and Instagram Insights. Instead of guessing what content works, your Insights data shows you exactly what the algorithm is pushing out — and how to use that to boost reach, e...

In July 2025 I doubled my revenue! And my Meta Ad Spend ROAS was 2.5 across the month. This episode is a bit braggy… not my usual… but I hope it inspires you that growing in eCommerce is more possible today than ever before when you follow the creative path (yes that means running ads with lots of creative variations) and you don’t neglect your email marketing! Hit play and let’s dive in. 🎧 Book...

Not click bait... I have spend over a quarter of a million dollars in Meta Ad spend between my two eCommerce brands and my clients accounts - this is what I have learned in that time about Meta and how to spend your own marketing dollars wisely on the platform to get you more sales and more customers online. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠ HERE ⁠⁠⁠ and start growin...

🎧 I walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or through an agency, this episode will help you stay ahead of the curve in 2025 and leverage Meta to win for your small Shopify business. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠ HERE ⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a...

🚨 Meta Ads Are Changing – Are You Ready? In this episode, we break down Meta’s biggest shift in years: the rollout of the new Andromeda AI ranking engine, major updates to Advantage+ campaigns, and what it all means for your eCommerce store. 🎧 Plus – a sneak peek at next week’s episode where I’ll walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or throug...

Feeling stuck, tired, or on the verge of throwing in the towel? This one’s for you. This episode is a reminder that the magic doesn’t happen at the starting line, or even at step 10. It’s in the messy, uncomfortable middle. I’m sharing a personal story from my Meta Ads journey, how I nearly quit, what finally clicked, and why leaning into what works (instead of forcing what I thought should work)...

Meta isn’t a slow-burning campfire anymore—it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch. In today’s episode, I’m showing you how to take just one image and one short video and stretch them like elastic—into multiple ad creatives you can test, tweak, and re-use without breaking a sweat...

Meta isn’t a slow-burning campfire anymore - it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch. In today’s episode, I’m showing you how to take just one image and one short video and stretch them like elastic, into multiple ad creatives you can test, tweak, and re-use without breaking a sw...

In this episode, I’m sharing an update to how I now work with clients — especially if you’re a small online business looking for support with marketing that actually moves the needle. I’ve refined my services into two clear focus areas: Facebook Ads Management and Klaviyo Email Marketing. I’ve also added a few optional Add-On’s that give you extra support depending on where your business is at and...

If you’ve ever looked at your Meta Ads and wondered, “Why is this tanking all of a sudden?” - this episode is for you. This week, I'm diving deep into one of the most underrated and misunderstood metrics in Meta Ads: Frequency . It’s not just about how many people see your ad, but how often they see it - and spoiler alert: that difference is everything when it comes to diagnosing fatigue, wast...

"Is My Social Media Even Working?" Real Talk on Organic Reach & Engagement. In this episode, I break down what “good” actually looks like when it comes to organic reach and engagement on Facebook and Instagram. If you’ve ever wondered whether your posts are performing or just disappearing into the void—this one’s for you. In 2025 organic social media is more valuable work and use of...

You’re great at what you sell - but getting seen, clicked, and converting online? That’s where I come in. I help small ecommerce brands grow their visibility, email lists, and revenue through strategic Facebook Ads and Klaviyo Email Marketing - done with you or done for you. No fluff. No retainers. Just focused support that gets your marketing working harder.

In this episode, I’m sharing the behind-the-scenes updates I’ve made to my email marketing strategy to help improve engagement and clean up my list. From softening the tone in abandoned cart emails to segmenting more thoughtfully based on engagement levels, I walk through what’s working—and what’s not. I also talk about testing personalisation in subject lines and copy, trialling A/B testing on he...

In this episode, we’re talking about the sneaky side of ecommerce success—gray data. You know, the kind of sales that show up after a live or an email blast, but don’t get a high five from Shopify, GA4, or Meta Ads. I recorded this on a Tuesday, fresh off 5 Shopify sales from brand-new customers—hello, LIVE magic! We’ll chat about why those “non-attributed” wins matter, how I’m noticing more actio...

I have a love-hate relationship with Meta Advantage + Shopping campaigns but in recent weeks (since mid March) have had great success with them in my eCommerce Shopify store. This type of campaign is a MUST to test and try if you sell online, it is the way Meta will continue to drive all advertising accounts - it is in your best interests to lean into it. Hit play and let’s dive in. 🎧 Book your F...