Audio Branding

This is the second part of my interview with Hamish Macdonald. In our first part, we discussed how he has embraced the audio branding world and what that’s meant for his company, Squeak E Clean Studios. Now, we’re discussing the importance of sound and how it plays out for different companies. Audio branding has become an increasingly sought after part of a company to help with reaching customers....

In this interview, I talk with the managing director of Squeak E. Clean Studios - Hamish Macdonald. Hamish has done a wide variety of projects in advertising, production and post-production, and manages post and production companies throughout America, Australia, England and Asia. I’m super impressed with the work his company does and having international offices allows him to create audio brandin...

How are you listening to this podcast right now? Maybe you're sitting at your computer or hearing it on a smart speaker, which probably means that you're listening with one app while keeping busy with a few other things. You might also be using a tablet or an MP3 player, which lets you stay on the move while you're hearing the show. But what's really become popular over the past few years is liste...

This is the 2nd part of my interview with Tal Florentin. In the first part of our interview, we discussed the background of Summurai and where businesses are starting to use more audio. In this second part, we switch our conversation to talk about other places where audio is being used so content can be relayed to its intended audience. We discuss: Audio being used to give instructions for things...

In this interview, I have the pleasure of speaking with Tal Florentin. He’s in the UX space and has spent the last decade working to enhance UX using audio in the Israeli market. He’s done some monumental things in the UX world, including creating the Israeli UX certification program. After realizing that audio is the future and bound to be bigger than video, he founded Summurai which allows compa...

It’s been just about a year now since the coronavirus pandemic first started, and sometimes it’s felt like the whole world’s closed for business. More and more of us are working from home, and most of our business meetings, not to mention our daily lives, take place over Zoom these days. Life seems to be much more homebound lately, but with new vaccines being approved and the Tokyo Olympics just a...

In the second part of my interview with Melinda Lauw, we continue our conversation about ASMR. In the first part, we really had a chance to dive into what ASMR is and what it looks like to create ASMR experiences - both in person and online. Now, we're talking more about the commercial side of ASMR and where ASMR is starting to show up in more mainstream media. We discuss: What it looks like to do...

In this interview, I'm talking with Melinda Lauw. She’s the cofounder of Whisperlodge - a company working to create in person ASMR experiences. Whisperlodge has toured San Francisco, L.A., and New York and even been featured in a Netflix documentary. ASMR is one of the more recent additions to audio entertainment (it stands for "Autonomous Sensory Meridian Response") and it was fascinating to hear...

When’s the last time you really listened to your own voice? Maybe you were rehearsing for a presentation, or if you sing, practicing a song. You might’ve heard it while checking your voice mail or watching yourself in a video, and if you’re like most of us, you probably hardly even recognized it. We don’t think about our own voices very often, and when we do, it can seem like we’re just stuck with...

This is the second part of my interview with Dr. Cornelius Ringe and Lars Ohlendorf. The first half of this conversation was so enlightening, especially hearing about how sound and audio branding looks in different parts of the world and the history of audio branding. In this part, we really dive into more about where audio branding came from and where it’s going! In this second part, we discuss:...

In this interview, I am joined by two guests who are taking the audio branding world by storm. Dr. Cornelius Ringe and Lars Ohlendorf are partners in the company, WESOUND and Dr. Ringe is the founder of the Audio Branding Academy. We dive into so many great aspects of audio branding in this interview and it’s great to have another perspective on where audio branding is going from here.  We ar...

When you close your eyes and think about being in a hospital, what do you imagine hearing? Are the sounds soothing, or do they make you tense up with even more anxiety? Hospitals aren’t usually relaxing places, and they don’t always sound very relaxing either. Heart monitors beep, respirators pump, and voices murmur in the background or occasionally ring out over the intercom. They can be surprisi...

This is the second part of my interview with Chris Wirsig. We dive into other topics like music design, the changes the pandemic's brought to music production and recording, and how you might get started in the world of music production yourself!  In this part of the interview, we talk about: How music design looks in different countries  Changes in the movie making industry, especially...

In this interview, I had the joy of talking with Chris Wirsig, a classically training pianist and saxophone player. He’s been able to take his classically trained skills and spend the last 20 years in music production and composition for games, film and TV. He has a love for darker sounding music and his productions can be heard on things such as the Top Ten iPad game, “Alien Tribe 2”, multiple aw...

The holidays are just around the corner, and we all know what that means: Christmas songs on the radio and holiday jingles in just about every store. But there's one kind of traditional jingle we aren't as likely to hear these days: the commercial jingle. If you used to wish you were an Oscar Mayer wiener, if the best part of waking up was Folgers in your cup, if you were ever stuck on Band-Aid br...

I'm excited to be sharing the second half of my interview with Kaye Doran. In the first part, Kaye shared so much with us and what she does in her work. In this second part, we're continuing the conversation about everything from how to use your own tools/instruments to how she uses her work to help heal people with grief to channeling a child’s way of thinking. It's such a calming end to our inte...

This interview is unlike any other that I’ve had the opportunity to do and Kaye Doran brings such a fascinating take on life! She's an entrepreneur and is passionate about helping people create their greatest lives, from the inside out. She is both a life coach and a shaman, which creates such a unique take on healing - and specifically, healing with sound. I can’t wait to share this with you! Tun...

So much has changed about our world, from one century to the next, even from year to year. Just imagine taking someone even from the 1980s and dropping them into the world we live in right now, much less someone from a hundred or two hundred years ago. But all the way back through history, as far back as the dinosaurs and even much further, there are sounds that we’d still instantly recognize toda...

I continue my conversation with Macha Gruber. In this second half of the interview, we discuss everything from advertising to diversity in voice acting to COVID to the Keto diet. This part of our interview is even better than the first part!  Tune in to hear Macha and I discuss: The importance of imaging for radio and how the voice actor becomes part of the brand How voices have changed&...

I'm so excited to chat with Macha Grueber. She's done some amazing things in the audio world and I have to tell you - I've been looking forward to hearing her perspective on the current status of the audio branding world. Macha is a professional voice actor and has spent the better part of 15 years in the audio industry, doing everything from voice acting to now being part of the elite creati...

Music can have a powerful effect on our feelings, our behavior, even how we see the world around us. But what if music itself can react to our feelings? Weav Run, an award-winning workout app that instantaneously adjusts a song's tempo to match the listener's own pace, offers just one example of the fascinating potential of dynamic music. When it comes to audio branding, music's usually thoug...

This is the second part of my interview with Eric Seay. We dive into more about how audio varies for different brands. Eric also walks us through his entire process for creating an audio brand. This second part of our conversation is just as intriguing as the first and I can’t wait for you to dive in! In this episode, we explore: How to create audio branding for a company that just has a feel The...

This week’s episode is part 1 of an interview with Eric Seay. He has a deep understanding of vertical sound. He combines his love for the artistic expression of music and the study of psychoacoustics (fascinating, right?). He and his team have done extensive research into the power of sound and are constantly pushing the limits of what is possible for the future of audio branding. This is a conver...

This is the second part of my interview with Emily Rose Giddings. This episode is a continuation of our conversation about music and sound and really dives into what she does to help her clients embody their own sound as well as what’s involved in training your voice for video/speaking. Listen in to our continued conversation about: What it means to be “performing a script” The difference between...

In this episode, I had the joy of talking with Emily Rose Giddings. She is a self-taught musician who has toured the country multiple times as the lead vocalist in the indie band Zigtebra. She's also a certified life coach who focuses on helping her clients find confidence and authenticity in marketing online. With the change in schedule due to COVID, she's creating lots of workshops in her Facebo...