Audio Branding

“Voice does communicate so much more meaning than what you can read. No matter how well written it is, it's still the voice that really carries the meaning of the feeling of that, and you know as a voice actor how important that is and how much more it communicates.” Jeff Vidler This week’s the second part of my interview with Jeff Vidler, audio researcher, media analyst and the founder and presid...

“It's a gift to listeners. If you make your podcast a gift to listeners, they'll appreciate the fact that you gave them that gift and they'll remember you for that and they'll think better of you for that as a brand.” Jeff Vidler   This week's guest has remained at the forefront of changing audio landscape. From his start as a radio station manager and program director, he's spent more than t...

“I came into the world listening. Other people came in noticing, visually, or touching things, tactically, which is why there are sculptors and visual artists, and some of us were just innately oriented toward the sound of the world.” - Michael Joly This week is the second half of my interview with Michael Joly, founder of solu® and maker of the n.o.w. Tone Therapy™ device, where we talk about mic...

"In tone therapy, we've created a space which is both safe and intriguing so we can solve some of the discomfort problem with mindfulness meditation and we can also solve some of the boredom aspects of it." - Michael Joly   This episode’s guest is the founder of solu®, maker of n.o.w. Tone Therapy™, a sound meditation device. Before solu®, he designed a range of professional and consumer audi...

“Producers are people who are interested in developing and creating new ideas that expand human awareness and human consciousness.” Randall Libero   This week is part two of my interview with online media authority Randall Libero. He's an executive producer of VoiceAmerica as well as co-producer of the new dramatic podcast "Marilyn: Behind the Icon.," and we'll be talking about myths, movies...

“All throughout this, in the background, it's been, for me, a study about the effect of media on human consciousness.” Randall Libero When it comes to creating a brand and being known as an authority in your field, podcasting truly is the new frontier. This week's guest is on the forefront of that frontier, particularly audio drama: he's a producer, online media authority, speaker, and radio and T...

“In space, no one can hear you scream.” At least not according to a certain famous movie tagline, and for the most part, it’s absolutely right. Sound as we know it travels as vibrating waves through matter, and there just isn’t enough of it in the vacuum of space to carry sound. But that doesn’t mean space is really silent. Ancient scholars believed in the “Musica Universalis” or the “music of the...

“The convenience and service AI Voice will afford is part of the power of this system.” Dr. Teri Fisher AI Vocal Biomarkers  “When you take a digital photograph, in addition to getting the image, there’s data that’s captured by the camera.” He compares the digital photograph information to the type of data you can get from hearing a voice. Besides the actual words, you can also clue in to moo...

Dubbed as “The Voice Doctor”, Dr. Teri Fisher believes that voice technology is the next operating system and the future of computers and artificial intelligence. We talk about breaking down the complexities of this technology to its most basic parts. Listen in as we discuss navigating the world of voice. Settle back with your drink of choice and find out what the future of AI has to bring us! Wha...

Matching Audio to Your Brand When Kevin’s company begins a brand project, they start from the perspective of the first sound that will strike an audience’s mind. Kevin looks for the video's vibe and creates a complementary soundtrack that goes along with the footage and feel of the brand. For one specific project, Kevin started looking through soundtracks and found the most wonderful viola piece....

“Music has been a part of my life for my whole life and I didn’t realize that most kids don’t grow up with that kind of music exposure.” Kevin Elliot Filmmakers who understand sound and why sound is essential to their production are a favorite topic on the Audio Branding Podcast. Today's guest is the co-founder and lead producer for Wewa Films, a company specializing in heartfelt, cinematic video...

Machine learning has helped shape just about every aspect of our digital lives, whether it’s deciding which Netflix show or YouTube video to recommend to us or even teaching cars to drive themselves. One of the most innovative uses for machine learning, however, is in creating music. Just recently Google released Blob Opera, a machine learning tool by David Li that “pays tribute to and explores th...

In the first part of my interview with Julia Langley, we discussed everything from how she’s transformed her career with life changing events to a few quick exercises that are great for helping singers and speakers to visualizing sound. I can’t wait for you to jump into this second part of our interview to hear the rest of the great advice and knowledge Julia shares with us. We discuss: How t...

This is the first part of my interview with vocal coach and professional singer, Julia Langley. She is a vocal coach for singers and speakers and it’s her unique perspective that makes this interview one worth listening to. Julia also shares information with us regarding a horrible accident that forced her to reimagine her career and the blessings she’s taken from it. I love how many actionable ti...

Most of us grew up learning that the human body has five senses: sight, sound, touch, taste and smell. Everything we know about the world around us comes to us through these senses. We see colors and we hear music. We taste whether our coffee has sugar in it and, especially now that we’re heading into summer, we smell the flowers and feel the warm air. But the world isn’t really divided up as neat...

This is the second part of my interview with Jim Kennelly and Sam Ufret. In the first part, we discuss their business, Lotas Productions and how both Jim and Sam got into this industry. In this second part, we dive more into the industry of voice overs itself and where we see this industry going in the future.   We discuss: Being open to diversity in voices How Jim and Sam use their best judg...

I’m really excited to be speaking with these two guests - Jim Kennelly and Sam Ufret. Jim is one of the powerhouses behind Lotas Productions and has spent his career looking for the perfect voice for each project he’s been a part of. Sam is in the thick of everything over at Lotas. She has an amazing talent for the production end of things and both she and Jim are fighting every day for diversity...

This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of the audio branding side of things and how you can help make things easier for anyo...

This is my interview with Dr. Lilach Saperstein. Lilach is different from most of the guests I have on this podcast. She’s into the science end of sound as an audiologist, specializing in helping parents deal with hearing loss in their children. Our conversation runs the gamut of talking about the science of sound to chatting about how sound affects our everyday life. She is such a wealth of knowl...

This is the second part of my interview with Tom Eymundson. This part dives in deeper to the bigger necessity of having an audio brand. This audio brand is the connective tissue to your customers. Tom really lays out for us how important an audio brand is as we move into this next decade. We discuss: The brands Tom has worked with that really stuck out to him His big brand collaborations- Koodo, P...

Tom Eymundson is a sonic branding strategist and a partner, CEO and driving force behind the ongoing evolution of Pirate Group Inc. In this first part of our discussion, we break down Tom’s three step process for serving his clients and discuss some of the background that led him to create sonic brands for a wide variety of companies.  He’s super knowledgeable and I can’t wait for you to hear...

Have you ever heard the roar of a dinosaur? If you’ve seen any of the Jurassic Park movies, it’s pretty much impossible to forget the bellowing cry of a Tyrannosaurus rex, but did dinosaurs actually sound like that? No one’s really sure. The two closest living relatives of dinosaurs are birds and crocodiles, and they don’t sound anything alike. Did a Velociraptor sound more like a goose or an alli...

This is the second part of my interview with Cynthia Zhai. We continue our conversation about the different ways you can improve your voice along with the technical workings of it. There are a lot of actionable pieces of advice in this interview!   We discuss: people who think they sound like a man or vice versa The physical science behind vocal sound The work Cynthia does with her male...

In this interview, I’m speaking with someone who has a real knack for voice - Cynthia Zhai. She’s helped people from over 46 countries around the world improve their voices and speak with impact and conviction. If you’ve been wanting to improve the quality of your voice, this is the interview for you! We discuss: Cynthia’s current living situation during COVID Cynthia’s background in singing and v...

Imagine you’re a child and you’re riding in the back seat of a car at night. You watch the trees passing by you through the window, and then you close your eyes so you can feel the vibrations through the seat. All the while the engine softly rumbles all around you, surrounding you like a blanket. Over half of parents surveyed said they’ve used “dream drives,” taking their children on a drive at ni...