Audience Growth Podcast

On today's episode Niki talks about the concept of a Summer Sales Slump, what it is, why it's harder on female led businesses and how to avoid it. Sign up to Niki's upcoming challenge Summer Sales School here: https://www.nikihutchison.com/summer-sales-school Looking to supercharge your business, want structured accountability and access to people who can help you solve your business problems quic...

With a brand new challenge on the horizon on today's episode Niki talks about the 10 steps that you need to follow to bring your own free challenge or masterclass to life. Sign up to Niki's upcoming challenge Summer Sales School here: https://www.nikihutchison.com/summer-sales-school Go deeper into how to host your own challenge launch here: www.nikihutchison.com/how-to-live-launch Looking to powe...

Looking to supercharge your business, want structured accountability and access to people who can help you solve your business problems quickly? The doors to Niki's business accelerator, The Charge, are open. Sound good? Find out more and book a call with Niki here: https://www.nikihutchison.com/the-charge Loved the podcast? What to do next: Welcome to the podcast and please feel free to binge on...

ChatGPT has been the talk of the town for a while now, so much so that you may well be sick and tired of hearing about it. But can you really claim to have tested it out fully yet? On today’s episode we’re digging into how ChatGPT might help your business and I'll be sharing my experience (so far!) of using this infamous AI tool. Looking to supercharge your business, want structured accountability...

What if you need more business or sales right now? In today's episode Niki gives you five tips in how to bring more money into your business without slipping into panic mode. Looking to supercharge your business, want structured accountability and a access to people who can help you solve your business problems quickly? Niki is just about to open the doors to her business accelerator The Charge. S...

On today's episode Niki talks about how to handle things and what to do when your business becomes too busy. We're often fed messages about hustling and grinding to bring more and more work through the door of our business (or virtual door) but there are times when we do have enough work, or in fact have too much work to handle and that can be just as stressful as not having enough. So what do we...

In today's episode Niki talks to Becci McEvoy about moving into the Social Media Industry, when sometimes the best outcomes don't need to be perfectly planned and how to make your organic content work as hard as possible for you when everything from the algorithm to the tools can seem stacked against you. You can find Becci online here: https://instagram.com/beheardsocials https://www.linkedin.com...

Today's episode of the Audience Growth Podcast comes to you in partnership with Adobe Express for whom I'm a global ambassador. #AdobeExpressAmbassadors #Ad On the episode you can listen in to my key takeaways from Social Media Marketing World 2023 in San Diego including what Meta is prioritising when it comes to content being shown on the Facebook feed, which types of content are going to get you...

On today's episode I'm chatting to business mentor Erin Thomas Wong about how to get your work-life balance under control and how to ensure your business is life-friendly (and your life is business-friendly too!). A perfect episode to listen to as we head into the Easter holidays, I hope you can take a short break at least. Loved the podcast? What to do next: Welcome to the podcast and please feel...

In today's episode Niki discusses some recent business wins which came about through being present and active in other people's Facebook groups and makes some suggestions as to how you can add this often under-utilised resource into your own marketing mix. Join Niki's Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective Loved this episode? What to do next: Welcome to the podcas...

On this weeks Episode Niki chats to Ayo Abbas, a built environment marketing consultant, working on strategy and content for architects, engineers and contractors. The discuss the best ways to sell to corporates along the way discussing marketing techniques which will work for any business or entrepreneurs looking to raise their profile. For more on Ayo check www.abbasmarketing.com & www.insta...

In today's episode Niki talks about getting organised with three simple tips on how to streamline your processes, team and calendar so you can stay in control. Loved the podcast? What to do next: Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episod...

Today’s episode is for anyone who has been thinking about starting a membership. Or maybe you’ve started a membership and want to grow it - maybe you’ve even started a membership in the past but not managed to get enough people to join - if that sounds familiar, it’s completely normal so don’t feel bad about it. BUT on today’s episode I’m going to share some of the experiences we’ve had (my husban...

On today’s episode I’m chatting to Laura Maginess, who is the brains and the energy behind Glasgow-based business and community Glasglow Girls Club - Laura basically puts the glow into Glasgow for thousands and thousands of women and is a huge supporter of women in business specifically via her business membership The Glow Club. I know this personally, having had my work championed by Laura and be...

Perhaps you've decide you don't have time for TikTok? Or perhaps you're creating content on there, but it's looking rather similar to the content you're creating for other channels - or it's simply not attracting any attention? In this episode with social media strategist Jessica Audsley, of We Have Agency (@we.have.agency on TikTok and Instagram) we discover why TikTok isn't just for Gen Z and ho...

Looking to join us at Adventures In Marketing in 2024? Super early bird tickets are available until Monday 13th February via www.adventuresinmarketing.uk On today's episode Niki talks about the different ways that you can celebrate your business milestones whilst making them interesting and engaging for your audience. Loved the podcast? What to do next: Welcome to the podcast and please feel free...

On today's episode of the Audience Growth Podcast, Niki is sharing her experiences creating multiple revenue streams in both of her businesses. Having multiple revenue streams is something that can and will save your business should something happen that wipes out sales in one area of your business ... hello global pandemic ... so it's important to think about what you can do to protect your busin...

On episode 54 of the Audience Growth Podcast, Niki is interviewing voice actor, podcast producer and host, speaker, mentor and presenter Ant McGinlay. They first met at a marketing event down south, then Niki heard him speak at a podcast event in Edinburgh and he will be speaking at Adventures In Marketing in Edinburgh on 9th February 2023. If you haven’t heard about Adventures In Marketing, hit p...

On today's Episode Niki is talking to deaf advocate Ahmed Khalifa, a digital marketing strategist and creator of https://hearmeoutcc.com/ , a place where hearing people can learn how to connect and engage with deaf people better. Ahmed is on a quest to help make the world more deaf aware and to better help bridge the gap between the hearing and deaf worlds. They also cover all sorts of marketing s...

On today's episode Niki is talking to writer, podcaster, artist and speaker Natalie Lue who is speaking at Adventures in Marketing in February. Natalie has written for her website Baggage Reclaim for 17 years, helping people pleasers, perfectionists and overthinkers to break the unhealthy patterns behind their habits so that they can have better relationships, better sense of self and better work...

On today's episode Niki talks to ActiveCampaign trainer Kay Peacey about all things email marketing and why it needs to be part of your marketing mix. Kay will be delivering a session at Adventures In Marketing in Edinburgh in February and if you act fast, there are some Tier 2 tickets available, still at an early bird price, at www.adventuresinmarketing.uk You can also find out more about Kay at...

On today's episode Niki talks to Business Coach Viv Guy about how to successfully market your business without using social media - the dream, right?! You can find out more about Viv at www.vivguy.com and listen to her podcast, Marketing Without Social Media, in all the usual places. Viv also has a quiz where you can identify your marketing superpower, you'll find that at https://vivguy.com/superp...

On today’s episode I’m delighted to welcome Laurie Macpherson. Laurie is a Career Wing Woman, helping smart women over 40 to get jobs they love. As she’s grown her business, LinkedIn has become a huge part of it and Laurie has become a LI expert in her own right. Also joining me is Abi Sea who is co-hosting Adventures In Marketing on 9th February in Edinburgh with me. Early bird tickets for Advent...

On today’s episode I’m delighted to welcome Abi Sea to the podcast. Abi is a client of mine, a fabulous friend too and together we’re hosting an event called Adventures In Marketing in Edinburgh on 9th February 2023. Abi is also known as The Launch Lifeline and helps entrepreneurs … yep, you guessed it, launch … but she helps you do it with ease, feeling fully supported by her biz bestie approach....

On today's episode Niki talks to Kitty Newman who has had an icredible year with her agency Trapeze Media posting and incread in turnover of 250% of the growth hacks that have been working for her. Check out more information on Niki's upcoming event here: www.adventuresinmarketing.uk For more info on Kitty's agency Trapeze check: https://www.trapezemedia.co.uk/ If you want to hear more from Kitty...