Niki Hutchison

Audience Growth Podcast

Business EN ↓ 122 episodes

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a business and marketing expert and passionate supporter of female founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure. By listening to the Audience Growth Podcast, you will learn how to grow your audience, a community of people interested in what you do and how to turn them from browsers into buyers, from followers into customers. I also i...

Be sure to visit the podcast's website and support the creator: www.nikihutchison.com

Author

Niki Hutchison

Category

Business

Podcast website

www.nikihutchison.com

Latest episode

Apr 21, 2024

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Episodes

Episode 096 - Business growth in 2023: What's working for Sheena Mason-White 17.11.2023

On today's episode I'm talking to Sheena Mason White (Next Level Mentor) about how she is able to attract clients with ease and joy, as well as how she uses Human Design to help her clients perfectly tailor their business to the lifestyle they want. For more info on Sheena please check her website at https://www.sheenamasonwhite.com/ and you can follow her on Instagram and Linkedin My memberships...

Episode 095 - How to put together an online event in 5 simple steps 10.11.2023

Ahead of the Marketing Insiders Festival on Thursday 16th November Niki takes you through the five simple steps that you need to follow to plan your very own online event. Want to shortcut your marketing knowledge? Join Niki at the Marketing Insiders Festival on 16th November. The festival will feature some of the most inspiring female business owners and marketers around covering topics such as I...

Episode 094 - Get Going With Ads with Michelle McCance 03.11.2023

On today's episode Niki talks to Michelle McCance from Tiny Shell Media about all things Meta and Google Ads, how to get started, how to make sure you ads work for you and all the do's and don'ts as you start to utilise ads for your business. Want to learn more? You can follow Michelle and Tiny Shell Media on Instagram and Linkedin Want to shortcut your marketing knowledge? Join Niki at the Market...

Episode 093 - Ways to get your website working hard for you with April Hiatt 27.10.2023

On today's episode Niki talks to April Hiatt about why you should have a website for your business, what it should include and how to make your website work harder for you. April also gives you the key things that you should be ask a designer if you are outsourcing a new website. This is an essential podcast for business owners whether you already have a website or not. Looking for a website? For...

Episode 092 - The big announcement (BTS of our change in strategy) 20.10.2023

On today's episode Niki takes us behind the scenes of her business to discuss her new strategy and talk about her new Enjoy Marketing® memberships The Charge, The Marketing Insiders Club and Content Collective, how they came about and how they could benefit your business. You can find out more via www.nikihutchison.com/memberships Loved the podcast? What to do next: Take the Marketing Powerhouse Q...

Episode 091 -The key thing that's missing from your business 13.10.2023

On today's episode, Niki discusses how she has built community, not just an audience around her business and that means for her business. She also gives you some of the strategies she has used to help you build a community around your business. This coming Monday 16th October Niki is hosting the Master Your Marketing Masterclass where she will teach you how to create a marketing plan in less than...

Episode 090 - The Triple: How To Get The Most Out Of Free Challenges 06.10.2023

On today's episode, and ahead of Niki's Challenge Master Your Marketing which launches on Monday October 9th, Niki talks to three women, Abigail McLoughlin, Mette Baillie & Shona McColl who took part in previous challenges about their experiences and take away's from the challenges and how they had a positive impact on their businesses. Make sure you join the challenge here: Master Your Market...

Episode 089 - BTS of my online business Part 2 in partnership with Adobe Express 29.09.2023

On today's Episode Niki once again takes you behind the scenes of her business, talking about all the things that she is doing to promote her upcoming challenge Master Your Marketing . This is the perfect episode to get a overview of a marketing campaign in action. Make sure you join the challenge here: Master Your Marketing Looking to power up your business? Get hold of these tools that Niki ment...

Episode 088 - BTS of my online business Part 1 22.09.2023

On today's Episode Niki discusses some of the things that are going on behind the scenes in her business including the thoughts behind the creation of the Marketing Powerhouse Quiz and the A-Z of Personal Branding . Can you use some of these tactics to bring in sales for your business? You can check out Niki's brand new mini course The A-Z of Personal Branding here: https://www.nikihutchison.com/p...

Episode 087 - 3 ways to strengthen your personal brand today 15.09.2023

On today's Episode Niki discusses why coaches, consultants and service providers need a personal brand and how to get started building your strong personal brand which will power your entire business. You can check out Niki's brand new mini course The A-Z of Personal Branding here: https://www.nikihutchison.com/personal-branding Loved the podcast? What to do next: Take the Marketing Powerhouse Qui...

Episode 086 - Seeking rejection (yes, really!) with Liz Mosley 08.09.2023

On today's episode Niki is chatting to Liz Mosely. Liz is a graphic designer, fellow Adobe Express Global Ambassador, and host of her own podcast 'Building your brand'. Liz has been on a mission this year to get to 100 rejections - yes really! Tune in to discover how Liz is faring on her mission and what she's learnt along the way, as well as her top tips for creating a professional looking brand...

Episode 085 - To niche or not to niche? 01.09.2023

On today's short solo episode Niki discusses niching, why she has niched down in her business, some new changes she is making right now and why you might want to consider niching down within your business too. Take the Marketing Powerhouse Quiz , it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questio...

Episode 084 - Why you need a personal brand to grow your business with Gerri Campbell 25.08.2023

On today’s episode I’m chatting to Gerri Campbell. Gerri is a brand photographer and she and I have been working together for years. Gerri does a fabulous job of putting herself out there and getting visible. She creates vibrant photos for business owners who are ready to be their brand!  Gerri is passionate about business owners being comfortable to be the face of their business whether that...

Episode 083 - Six weeks on Threads, here's what I've learnt 18.08.2023

On this weeks short solo episode Niki shares her experience about having been on Mata's Threads since it launched six weeks ago. She talks about what it has taught her about the platform, marketing and human behaviour in general and how how to apply those learnings to your business. Looking to supercharge your business, want structured accountability and access to people who can help you solve you...

Episode 082 - How to shine on Instagram with Natasha Pierre 11.08.2023

On today's episode Niki talks to Natasha Pierre, of Shine With Natasha. Natasha works with business owners to help them grow their businesses and increase their impact. I’ve been a long time follower on Instagram and first met Natasha at Social Media Marketing World 2023 in San Diego where she was speaking on the main stage - a huge milestone! We discuss how she made that, and other successes, hap...

Episode 081 - 5 ways to get more visible this summer 04.08.2023

On today's short episode Niki lists the 5 things that you can do to make your business more visible right now. An essential step towards building your audience and making more sales. Once you've listened to this episode of the podcast, make sure you check out Niki's current challenge, the Summer Visibility Sprint. This is going to make sure you get seen online this summer, because you need to be s...

Episode 080 - What to focus on to actually make profit with Jo Simpson of Financial Growth Academy 28.07.2023

On this episode Niki is joined by Jo Simpson of Financial Growth Academy. Jo is on a mission to help female business owners all over the UK to manage their money, master their mindset and make their business profitable AF. On today's episode Jo and Niki are discussing the three profit-related tips Jo gives every business owner so tune in to find out what those are and start making more profit in y...

Episode 079 - Why EVERY business should have a YouTube channel with King of Video, Matt Hughes 21.07.2023

On this episode Niki is chatting all things YouTube with Matthew Hughes, otherwise known as the King of Video!  In 2013 Matthew started his video company that he ran for 7 years creating video and travelling the world, with clients from one man bands through to billion dollar companies. Fast forward to 2019 and he created the King of Video brand to help small business owners co...

Episode 078 - What getting visible means & why it needs to be your priority 14.07.2023

On today's episode Niki discusses what it means to get visible and what that brings to your business. Niki talks about what she does to get her own business visible and how that helps to bring in more business. A must-listen episode if you are looking to build your sales over the summer months and well beyond. Once you've listened to this episode of the podcast, make sure you check out Niki's upco...

Episode 077 - How To Brand You with Olivia Marocco 07.07.2023

On today's episode Niki talks to Olivia Marocco about her magazine Brand You. They discuss her (non-publishing) background, how the magazine came into being, how she chooses the features, how she markets the magazine and why she has just launched a second magazine. Check out Brand You here: https://brandyoumagazine.co.uk/ and follow Olivia on Instagram here: https://www.instagram.com/oliviamarocco...

Episode 076 - How To Build A Kick-Ass Community with Queen Bee Dani Wallace 30.06.2023

On today’s episode Niki is chatting to the one and only Queen Bee, Dani Wallace. Former serial self-saboteur Dani is a survivor, having come through the other side of adversity including domestic violence, homelessness and single parenthood. She has an incredible back story including performing and singing and is now a leading voice in empowerment, a speaker coach, Managing Director of I Am The Qu...

Episode 075 - My business strategy has changed, here's why and the results so far 23.06.2023

On this weeks episode Niki talks about why her business strategy has changed in 2023 and the reasons behind the change. She also talks about the benefits of having a suite of products and what you need to do to make a sale every day. Niki is hosting her Mid-Year Strategy Session on Thursday 29th June. If you want to sell more during the second half of this year, you need to get clear on your strat...

Episode 074 - GA4: What you need to know with Amanda Webb 16.06.2023

On today's episode Niki talks to Analytics and ROI expert Amanda Webb about the impending change to Google Analytics 4. They also discuss which analytics you should be paying attention to in order to streamline your business and make sure you are maximising the results from your marketing efforts. You can check out all of the fantastic tools as well as 'Analytics Day', the conference Amanda is hos...

Episode 073 - How to create and sell an online course 09.06.2023

In today's episode Niki talks about how she puts together her online courses and programmes and the key steps you need to take to decide what should be included in the course needs to include along with some ideas on how to get started marketing your courses. Niki is currently delivering her FREE challenge, Summer Sales School. You can still join here https://www.nikihutchison.com/summer-sales-sch...

Episode 072 - The 7 things I do to combat procrastination 02.06.2023

On today's episode Niki takes you behind the scenes of her business and specifically her tools and methods for overcoming and managing procrastination. Whenever Niki shared the fact that she often finds it hard to focus, people tell her they're surprised - that's because she's learnt how to manage her energy levels and has built in ways and means of getting everything she wants to get done in a we...

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