Audience Architect podcast

In this episode of Audience Architect , Bill Levine is joined by Roberta Muller, SVP of Product Development, and AnnMarie Wills, CEO of Leverage Lab, for a practical conversation about audience persona audits — and why many organizations may not know their most engaged users as well as they think they do. The discussion explores how personas are evolving from static audience profiles into dynamic,...

In Episode 19 of Audience Architect , hosts Bill Levine and Rick Ellis speak with Sondra Hadden , Senior Director of Audience Growth & Retention Marketing at Informa TechTarget, working across the Industry Dive portfolio. Industry Dive has become one of the most admired audience models in B2B publishing — particularly for its disciplined focus on newsletters, trust with readers, and a clear un...

In this episode #18 of Audience Architect , we sit down with Megan Wray Schertler , Co-Founder and Managing Director of In Real Life Media , a strategy and execution studio helping independent publishers turn their magazines into modern, revenue-generating platforms—without losing the cultural magnetism that makes them special. Megan draws from her unique experience on both sides of the industry—l...

AI is revolutionizing how we create, market, and monetize media, but it’s also rewriting the rules on trust, consent, and data governance. In this captivating episode of Audience Architect, host Amanda Landsaw, of EndeavorB2B, is joined by Bettina L. Lippisch of Omeda and Karl Herbert Grabbi of Credo AI to explore what trustworthy AI looks like in practice. From demystifying GenAI and agentic AI t...

What does it take to lead a 60-brand media company through seismic change? In this MACMA podcast episode, Scott Jamieson , CEO of Annex Business Media , joins us for a candid conversation on the future of publishing and the evolving business models reshaping the B2B landscape. We explore: How U.S.–Canada trade friction is impacting media Strategies for audience development and omni-channel growth...

In Episode 15 of Audience Architect , we explore the art and science of audience engagement in the evolving world of media and publishing. Hosted by Bill Levine, this episode features Sheena Hakimian, Senior Director of Digital Consumer Marketing at Condé Nast, and Ladell Fuqua, Senior VP of Client Solutions at PWX Solutions. Together, they share actionable strategies for understanding audience be...

In this episode, host Mike Bennett and Amanda Landsaw, sit down with Len Roberto, V.P. of Audience Growth at CyberRisk Alliance. Len’s career spans over 15 years in the B2B space, where he has consistently demonstrated his ability to transform complex data challenges into practical and effective strategies. In this casual conversation we discuss how organizations can harness the power of data and...

You are ALL in for a treat. AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They delve into contextual targeting and zero-knowledge proofs and discuss how audience exclusion and lookalike modeling can enhance targeting and engagement.   They cover first-party data strategies, em...

In this comprehensive episode of Audience Architect, host Carla Zanoni sits down with Madeleine White, VP of Marketing at Poool and co-founder & editor-in-chief of The Audiencers. (https://www.linkedin.com/in/madeleinewhite123/) Madeleine takes us on a journey through the evolving landscape of digital publishing, sharing insights from her unique path from French translator to industry thought...

🎙️ Welcome to Episode #11 of MACMA's “Audience Architect”! In this episode, host Mike Bennett sits down with Tahnee Perry, a seasoned marketing and brand strategist with over 20 years of experience across SaaS, retail, research, and travel industries. Tahnee is the visionary behind 'Zero to Unicorn,' the #1 AI and marketing newsletter, known for her innovative strategies and exceptional team-build...

Welcome to another episode of "Audience Architect," where we drill into the strategies shaping the future of audience engagement. In this special live recording from MACMA's Industry Day on April 4th, we are thrilled to host Dr. Joetta Gobell, Senior Vice President of Research & Insights at Dotdash Meredith. With an impressive background that spans roles from A+E Networks to Nissan North Ameri...

In this must-listen episode, Ryan Y. Kellett, Axios Media’s Vice President of Audience, joins guest host Carla Zanoni, former Wall Street Journal masthead audience editor and TED’s head of audience, to uncover Axios’ strategic approach to deep audience engagement and expansion. Ryan shares his expertise on Axios’ distinctive audience-first content and product strategies as well aa innovative colla...

Welcome to Episode #8 of the Audience Architect podcast with your host, Bill Levine. In this engaging session, we're joined by Ronda Hughes from IronMarkets, a beacon in the realms of digital media, event marketing, and audience development. With a rich background that spans across 3 decades and pivotal roles at IronMarkets, Advanstar and EnsembleIQ, Ronda brings her tremendous expertise in levera...

Welcome to Episode #7 of the Audience Architect podcast, the first of 2024, with your host, Bill Levine. In today's episode, we're thrilled to host Peter Houston, a veteran media expert, publisher, and co-founder of The Grub Street Journal. Peter brings a decade of experience from Flipping Pages Media Ltd and insights from co-hosting Media Voices, a podcast examining the media world's trends. We r...

In this captivating episode of Audience Architect, recorded live at the MACMA Holiday Extravaganza at the Hearst Tower in New York City on November 30th, we delve into a wide-ranging and insightful conversation with James Hewes, CEO of FIPP – the global media network trade group. Please note that this episode was recorded live at the event, so while the audio quality may be a bit less polished tha...

Dive deep into the world of audience engagement with the distinguished Carla Zanoni. From her transformative roles at TED and The Wall Street Journal to the subtle art of audience development, Carla's insights unravel the layers of content strategy in the digital age deploying a blend of human empathy and data insights. As we navigate the intricate digital landscape, we probe into innovative ways...

We're diving deep into a topic that has taken the publishing world by storm and is on the agenda at every publishing industry conference - Purchasing Intention Data.  Some think of it as the heartbeat of today's data-driven programmatic advertising and lead generation solutions. So, why is there so much buzz around ‘intent’ data? At its essence, intent data unravels the intricate tapestry of...

In this enlightening episode of the Audience Architect podcast, we dive deep into the world of digital metrics, focusing on the monumental transition from Universal Google Analytics to Google Analytics 4 (GA4). Our expert guest, data analyst Caitlin McCluskey-Fitch sheds light on the major paradigm shifts accompanying this change, elucidating the new features and capabilities of GA4, and why it's...

Welcome to episode #2 of MACMA’s “Audience Architect”. For our inaugural and this second episode, we’ve chosen a topic that is not just a trend, but a revolution – The impact of Artificial Intelligence on the publishing, media, and news industries.  In our inaugural episode, we talked to Greg Krehbiel, a publishing industry expert and thought leader, to get a wide lens perspective on the impa...

Welcome to the very first episode of MACMA’s “Audience Architect,” where we are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and publishing landscape through the sharp lens of audience and marketing professionals. Each episode, we'll unravel the meaning and perspective on trends that are shaping the industry. For our inaugural e...