Audacious Moves to a Billion: The Scaling Leader's Playbook

“Osing's mantra—be different or be dead—has been the backbone of his audacious journey, driving him to constantly innovate to create ripples of value for his customers. Osing dissects the magic of differentiation through offering customer experiences that customers can't resist while ensuring that you're the only game in town offering it. This discussion is peppered with personal encounters of wor...

In this 3-part episode growth series, I will share with you 3 simple things I did to grow a startup internet company to A BILLION IN ANNUAL SALES! You will discover that what worked for me isn’t rocket science, but rather practical MOVES that ‘lit fires’ in people and motivated them to reach unbelievable levels of performance. In this Growth Part III episode, I highlight the simple things I did to...

In this 3-part episode growth series, I will share with you 3 simple things I did to grow a startup internet company to A BILLION IN ANNUAL SALES! You will discover that what worked for me isn’t rocket science, but rather practical MOVES that ‘lit fires’ in people and motivated them to reach unbelievable levels of performance. In this Growth Part II episode, I break down the third critical questio...

There isn’t ONE magic solution to business growth. Sustainable growth comes from doing many things consistently right. And its genesis is outside the realm of textbook thinking. Textbooks are useful to a point, but they are extremely limited in showing you the way to stand out in a mind-blowing competitive market and build a growth machine. In this 3-part episode growth series, I will share with y...

The Frontline represents the membrane between the customer and the internal ‘guts’ of a business. The Frontline represents the company’s brand, its values and strategy. And yet the Frontline rarely gets the leadership attention it deserves. They remain at the bottom of the organization chart, wrestling with the imperfections of the internal machine and somehow turning a ‘dirty’ inside into custome...

Building an effective strategic plan for most businesses is typically a challenge. The process can be time consuming, expensive and is based on traditional academic planning principles aimed to define on paper a successful end game. Traditional planning techniques produce a theoretical outcome which, because it’s textbook based, business leaders believe will work. In this episode I respectfully di...

Branding today is focused on what businesses PRODUCE as demonstrated by this typical brand statement: “I help individuals reassess their life choices to discover their true paths to success.” Whereas claims like this might be useful in defining what the organization delivers, they offer little value in telling someone how the organization is different from their competitors and why they should be...

Most organizations focus on delivering what their customers NEED. The problem is, competition in the ‘NEEDS’ space is fierce; low prices are the main emphasis with the impossibility of any business achieving any meaningful differentiation via-a-vis their competition. In this episode I explain why delivering what people NEED doesn’t raise eyebrows; it doesn’t build customer loyalty and it’s not rea...

A ‘Dumb Rule’ is a rule or policy that customers HATE; it is used to control customer engagement and not enable it. Dumb Rules create internal friction in an organization that prevents smooth fulfillment of what customers need and want; they make it impossible for the customer to get their desires satisfied in an easy way. And they force the customer to leave and find another company that is frien...

Everyone seeks perfection in business and in life. We aspire to be ‘perfect’ in everything we do. How is that even possible in a world that is imperfect? And who determines what’s perfect and what is not? Today’s environment is characterized by words like ‘uncertain’, ‘unpredictable’, ‘volatile’ and ‘chaotic’, with constant change as its theme. So perfection-seeking is an impossible dream! In this...

What’s the first thing most people do when confronted with a challenge or a problem to solve? They ‘Gargle Google’! They look for how others—Best in Class—have addressed the issue and then they copy it. Google Garlers call this being innovative and creative, but it’s NOT. Copying others merely increases the ‘herd of sameness’ by one. In this episode I discuss why Claptrap, Aspirations and Narcissi...

Put The Textbook Down! is the mantra that professionals need to follow if they want to achieve breakaway performance. Of course, education is essential to preparing everyone for a rewarding future. But, In this episode, I assert that there comes a time when theoretical methods driven by formulae and algorithms need to be put aside in favor of the simple, practical and audacious Moves I made to: ✔️...

In this episode, Roy argues that businesses are doing a mediocre job of declaring why people should buy from them as opposed to their competitors. The use of CLAPTRAP word like “better”, “best” and “#1” and ASPIRATIONS like “We’re in business to save our home planet” to describe what makes them special are subjective at best and mean very little to a person wanting to choose a company to do busine...

In this episode, Roy discusses the Importance of being different in an insanely competitive world if you want to achieve superlative results. He distinguishes between what being different IS and what it is NOT, and shares 9 really easy ways he used to stand apart from everyone around him to achieve his goals.