Audacious Moves to a Billion: The Scaling Leader's Playbook

Splashes… 💦 Traditional Planning Methods Simply Don’t Work When Success Depends On Flawless Execution. 💦 Benchmarking Best In Class Robs An Organization Of The Desire To Be Creative And Innovate. 💦 Failure Teaches Us To Explore Other Ways To Move Forward When Plan ‘A’ Doesn’t Work Out. Failure Forces Us To Try Until We Succeed.

“In this episode of ‘Podcast Marketing Secrets’ Roy gives us some real-world advice that's all about growing and scaling your business in just 24 months. Get ready to dive deep into the concept of competing for customer cravings, the over reliance of technology, the relentless drive towards revenue goals, the power of the ‘only statement’, and why being different is your ticket to unparalleled gro...

Splashes… 💦 What Were The Outrageous Things We Did To Get To a Billion In Sales? 💦 The Consequences Of NOT Being Different Are Deadly

Your Business Plan takes the #2 priority! It’s NOT what makes a business successful. If a brilliant plan can’t be executed, what is its value? EXACTLY! In this podcast ‘Unbound’ Podcast Host Chris Dubois and I break down the Moves I made and the Methods I created to build an awesome execution-focused team that delivered a BILLION DOLLARS IN SALES! I also share the Moves I made and the Methods I us...

Splashes… 💦 Surprise ME! 😮 Is The “Juice” In The Customer Relationship That Takes Their Breath Away. 💦 If You are In The Business Of Satisfying Customer Needs, You’re In The Wrong Game.

“Roy is an expert in making businesses successful. He has tons of experience and knows exactly how to make a company really stand out from the crowd. This episode is great for students, young entrepreneurs, or anyone interested in starting their own business. Get inspired to make your business idea amazingly unique with advice from Roy Osing!” — Ryan Sherrer, Host, Entrepreneurial Insights Podcast...

Splashes… 💦 Dumb Rules: A Definition of The One Thing That Destroys Customer Loyalty. 💦 The Action Plan to Destroy The Rules and Policies That Drive Customers to Your Competition.

“In this Chasing Happiness episode, we strip the layers of a journey that transformed a startup into a billion-dollar powerhouse. RoyOsing, a maverick in the business world, shares his unfiltered, raw insights on what it takes to scale the heights of entrepreneurial success. From laughable mistakes to strategic masterstrokes, get ready for a rollercoaster ride of emotions and lessons.” — Ryan Deme...

Splashes… 💦 If A Person Hasn’t ACHIEVED Anything, They’re Not a Worthy Mentor. 💦 Pain is a Strategic Concept. If You Can’t Work Through it You Won’t Change anything.

“I’m excited to share with you a fascinating conversation I had with Roy Osing, a renowned expert on business and personal branding. We delved into the importance of differentiation in business and personal branding, a concept Roy encapsulates in his mantra, “be different or be dead. During our conversation, Roy emphasized the critical role differentiation plays in helping businesses stand out fro...

Splash… 💦 To Win, Keep Your Eyes On The Prize. 💦 Keep Your Promises To Your Customers + Dazzle ‘em With How They Feel = Loyal Fans For Life.

Most businesses think they need to take a long term strategic view; they’ve been ‘taught’ to look at where they need to be 5 years from now. The problem is that a long term planning horizon makes it easy for a business to fail on delivering short term results because they always can deliver later. And ‘hockey stick’ planning is born! In this episode Roy discusses why it’s critical to ‘look at your...

Splashes… 💦 School Does a Great Job of Keeping Young People In The Crowd of Conformists. 💦 There’s Money at the End of The Contrarian Rainbow.

In my experience, strong top line sales is always the bellwether of amazing performance. Fast growing sales revenue shows that people believe the organization’s value proposition and they commit themselves to doing future business with them—they give their loyalty. And, scaling a business starts with determining how to achieve a revenue growth rate that outpaces the growth rate of costs. In this e...

Splashes… 💦 How Can You Be Different When Everyone Wants You To Conform? 💦 If You Are Tactically Driven, You’re Leaving Money on the Table

A core element to great customer service is a recovery strategy. It’s how you react to those times when, inevitably, your business makes a mistake. Often, businesses do the bare minimum to assuage their customers, when in fact they could and should go above and beyond to fix the error; which will help markedly in creating a positive impression. A ‘recovery strategy’, if done well, customers will n...

Splash… 💦 Today, Businesses are Doing a Mediocre Job of Differentiating Themselves. And If You Use Words Like “Better” or Best” In Your Brand, You’re On The Wrong Track. 💦 Being Different Is Like Pushing a Rope Uphill. How to Deal With The Backlash You Get From Being Audacious.

“Roy is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry where he grew a startup business from a startup to a $1 billion powerhouse. He is also a prolific writer, speaker, mentor, consultant and the creator of the Be Different or Be Dead book series. His books offer practical and proven strategies to help individuals and organi...

Splashes… 💦 Audaciousness Begins With a Contrarian Outlook. 💦 An Innovation Culture is NOT a Pain-Free Zone. 💦 The Key To Customer Loyalty is “Customer Serving”.

Some people preach that you should look for a “Blue Ocean” where you have ZERO competition. That would be nirvana, but for most business leaders, we have to learn how to win in “Red Oceans” with hungry competitors and powerful customers. “Roy is an absolute business wizard! He has deep and extensive knowledge regarding marketing and scaling a brand and was a pleasure to have on the show!” — Daniel...

Welcome to the first episode of “A Splash of Audacious”, the Audacious Moves podcast that gives you bite-sized morsels of my work if you don’t have the time to consume a full meal. I’ll be posting a Splash every Friday. Let me know if you enjoy the episodes. Splashes… 💦 Un-Differentiation is Happening, And It’s Not Pretty. 💦 To Be Different, The First Thing You Have To Do Is STOP 🛑 “Gargling Go...

If your business strategy is focused on creating memorable and “gasp-worthy” customer experiences, the place to start is to recruit the right team. Delightful experiences are infused with emotion; when your customer is blown away with how you’ve treated them, they commit their business to you for the long term and tell their friends and colleagues how amazing you are. And the only way to deliver t...

“Dive into the extraordinary with Roy Osing, the entrepreneur who turned a startup into a billion-dollar success! 🌟 Join me and dive into the audacious, unheard-of ways that propelled Roy to unparalleled success. From building remarkable brands to navigating critical business challenges, this episode unveils the secrets behind Roy's journey. Discover why being the ONLY one matters, and learn the...

Traditional strategic planning methods are seriously flawed. They are time consuming and generally offend the wallet. Trying to perfect the end game using academic principles dominates the planning process with sparse attention given to how the plan will be executed. True differentiation is missing in action; while strengths and weaknesses are noted in excruciating detail, the customer value that...

A CoNTRARIAN Entrepreneur disrupts momentum from the past. ✔️They are malcontents of tradition. ✔️They have disdain for the status quo. ✔️They have outlandish ideas. ✔️They make people nervous. ✔️They offend some but amaze others. ✔️They jump not stagger away from the ‘norm’. ✔️They drive to CREATE something of sustainable value rather than compete head-to-head with their foe; they aren’t copycats...