Roy Osing — Business Scaling and Leadership Tips
Audacious Moves to a Billion: The Scaling Leader's Playbook
This is the playbook for exponential growth. 🚀 Featuring the proven systems of Roy Osing, who scaled a startup to over a billion in sales, we deliver the actionable plays—not just theory—for transformative scaling. Each episode breaks down the audacious frameworks, operational leaps, and leadership disciplines required to multiply your impact. For business leaders, founders and CEOs ready to move beyond incremental progress and execute the bold strategies that build a business to last. This is your definitive playbook to turn ambition into results. 🙌Subscribe now…
Author
Roy Osing — Business Scaling and Leadership Tips
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Podcast website
Latest episode
Jun 29, 2026
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Episodes
Maverick Methods to Grow Your Business 14.07.2025 36:05
Maverick Methods to Grow 🚀✨ Ready to stand out, hit goals faster, and even surpass expectations? My guest shares bold strategies to level up your game! 🔹 What “Be Different or Be Dead” really means 🧟♂️❌ 🔹 Audacious moves from $500K to $1B 💸🚀 🔹 Avoiding “CLAPTRAP” to truly differentiate 🗣️🎯 🔹 Key activities for success 🏆 🔹 Common mistakes to avoid 🚧 🔹 How education fuels entrepreneu...
Screw The Perfect Plan; Launch & Iterate 30.06.2025 42:58
Screw the Perfect Plan; Launch and Iterate 🚀💼 Roy Osing spills his secrets to building a billion-dollar sales force! Focus on execution over perfection with these key questions: ▪️ What are your growth objectives? 📈 ▪️ Who’s your target customer? 🎯 ▪️ How will you compete and win? 🏆 He emphasizes leading with service, authentic relationships, and shifting from product to problem-solving for l...
How to Create “Rave-worthy” Experiences 16.06.2025 11:21
🌟 Be Memorable With Dazzling Service 🌟 🚀 Too many companies focus on the products they provide. They tinker with the price, and they highlight the features. 💡 But here’s the problem: It’s harder than ever to differentiate your product from everyone else’s. ✨ To truly STAND OUT, insists entrepreneur Roy Osing, you need to deliver DAZZLING, ASTONISHING customer service—moments that take your bu...
What is The BE DiFFERENT Story? 05.06.2025 3:57
What’s the story behind BE DiFFERENT or be dead? What’s it all about and why is it so important to businesses today? Check this episode out for the “skinny”…
Trailblazer of Different Thinking 02.06.2025 25:35
The Trailblazer of Different Thinking “Welcome to a new edition of the Famous Interviews with Joe Dimino series .. In this episode, we talk with The Trailblazer of Different Thinking Roy Osing. We caught up with one of our favorite guests Roy Osing. He has been described as this: “Roy Osing is a guy who took a startup to A BILLION IN SALES! He is the ONLY author, entrepreneur and executive leader...
The Advantage Execution Has Over Planning 22.05.2025 3:25
How does flawless execution give an organization a competitive advantage? Listen in to the simplicity of it all! Advantage doesn’t come from the WORDS on your strategy document. It comes from the ACTIONS you take to make it real…
How To Be The ONLY Game In Town 19.05.2025 56:38
“How to be The ONLY Game in Town In this episode, Roy shares how he took a business from startup to $1billion in sales through Audacious Unheard of Marketing. He also reveals how to craft your ONLY STATEMENT - how to position yourself as truly unique. Don't miss this episode! ▪️Building a successful internet business. ▪️Marketing to CRAVINGS instead of needs. ▪️Targeting specific customer groups f...
How To Use Emotion To Grow 08.05.2025 3:18
What 3 things should a business leader focus on if they want to grow their business? Listen in and discover the gems that were at play every step along the way to A BILLION IN SALES!
Hard To Believe Leadership 05.05.2025 49:42
Hard To Believe Leadership. “Check out these 11 simple truisms from business growth icon Roy Osing that make successful leadership… ▪️Informality breeds trust. ▪️Simplicity attracts followers. ▪️The frontline is in control. ▪️Your ego must be muzzled. ▪️Language captivates. ▪️First responders earn the prize. ▪️Connect the dots and unleash the passion in people. ▪️If you're not focused, you're done...
The Caring Strategy 24.04.2025 4:04
A Customer Caring Strategy is an absolute must if you want loyal customers who give you a sustainable revenue stream. You must CARE for your customers. It’s an emotional journey. Check these simple and proven nuggets on how to do it…
Find Your Fox 21.04.2025 58:51
Standing Out, Defining the Fox, and Being The ONLY One. “Have you heard the one about that guy who built a billion dollar company? You know, the one that talks about becoming “the only one”. Watch or listen now to learn how you can differentiate yourself in business personally, and as an organization. And according to this man, that’s how you experience billion dollar success. He’s going to walk u...
A Plan For Differentiation 10.04.2025 6:56
A Plan For Differentiation Businesses don’t like to take time to develop a strategy to plan their future. The strategy-building process generally takes too long, costs too much money and is not “built to execute” and achieve amazing results in real world markets replete with powerful customers and intensely hungry competitors . In this episode we unpack my Strategic Game Plan (SGP) that produces a...
Stand Out or Be DONE 07.04.2025 27:14
How to Stand Out From the Crowd “The small business viking, Roy Osing, discusses what business owners can do to thrive. His book series, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing. With a billion businesses to choose from, how does a company differentiate themselves in the market? Roy says it can be done by making one simple statement, he cal...
Leaders: Take Notes! 31.03.2025 26:34
Fast and Furious Ways to Grow Your Business… Why Audacious Leaders are Great Note-Takers. Serving Leaders must be avid note-takers when asking employees how they can help make their jobs easier. And by constantly asking “How can I help?”, roadblocks, obstacles and grunge can be identified and removed, enabling more consistent operations and higher levels of performance. In this episode, we discuss...
5 Strategy Moves To Grow 27.03.2025 5:49
To Grow your business there are 5 things you need to focus on in your strategy. These worked as we grew an early stage company to A BILLION IN SALES! Check it out. .. Here are bite sized morsels of gold!
Leadership Must Change 24.03.2025 10:56
How to be Different and Audacious. It’s not enough to be the best at what you do. As a leader, you need to be the ONLY one who does what you do! Let’s turn some thinking on its head, dive into the episode, and learn how to be different and audacious.” — Denis Gianoutsos, Host, The Leadership is Changing Podcast Key Takeaways from this episode: ▪️We need to get back into “dialogue” and learn from e...
From Embers to Excellence 17.03.2025 58:28
From Embers to Excellence… A Journey to A BILLION IN SALES! “Join us for an exciting episode with Roy Osing, the former president of a major data and internet company, whose audacious 'unheard-of ways' took the company from its early stage to a $1 Billion in annual sales. Hear about his journey from embers to excellence and learn from his leadership excellence examples. Don't miss this opportunity...
A Growth Model For Everyone 14.03.2025 5:26
A Growth Model For Everyone Every business is challenged to grow; those who can’t fail and die. In this episode I outline the Growth Model we used to grow our startup; it’s an approach that will work for you regardless of the size of your business or the industry you are in.
Execute Up! To Grow 13.03.2025 4:52
To grow your business, there are some critical actions you need to take from an EXECUTION perspective. These worked for us as we “marched to A BILLION”. And they will work for you…
Don’t Do It 😡 10.03.2025 23:49
Simple Reasons Why You Should Stop Doing Things Not on Strategy The emphasis in most strategic planning exercises is on determining the NEW things that should be done to enhance business performance. What new products, services, technologies and markets should be tackled to grow the business are the main focus points. Adding strategic investments and introducing NEW innovation are the themes. Rare...
Goosebumps Gotcha! 03.03.2025 10:41
Hiring People Who Like People No matter how wonderful your product is, consumers will remember your brand through their experience with it, be it good, bad or ugly. So, it’s imperative you have people-loving people on the front line, insists entrepreneur Roy Osing, who discusses his own hiring technique. He asks candidates a certain question – some answers leave him with goosebumps! — Business Ess...
A Plan For Uncertainty 27.02.2025 5:25
Most organizations spent too much time planning. They try to get their plan PERFECT even though they operate in an IMPERFECT world. Traditional planning models that advocate precision as the goal of strategy development do everyone an injustice. The ONLY realistic way to plan these days is to get the plan “just about right” and adjust it as you learn through EXECUTION. Check this episode out for a...
Execution Beats Planning 24.02.2025 25:44
Focus on HOW to EXECUTE; Pull Back on Getting Your Direction Perfect. Most businesses focus on getting their plan ‘perfect’—read this as conforming perfectly to the academic strategic planning doctrine promulgated by the pundits—and leave little time to determine the critical few actions they need to take to implement their chosen direction. Unmatched performance in any market has more to do with...
Execution Plan Elements 21.02.2025 6:42
Elements of an Audacious Execution Plan To “breathe life” into your Strategy and raise the performance of your organization to unbelievable levels, you need to execute brilliantly and flawlessly. Join me in this episode as I break down the key Moves we made to execute the strategy that took our startup internet business to A BILLION IN SALES!
Breakaway From Boring 17.02.2025 21:41
Straight Talk For Small Business. Break Away From Boring! Be Audacious. What you’ll find in this amazing episode: ▪️The story behind BE DiFFERENT or be dead. ▪️Why breaking away from tradition is key to business survival. ▪️Finding A true competitive advantage. ▪️Knowing what makes us unique with The ONLY Statement. ▪️What are CLAPTRAP expressions and why we should never use them. ▪️Marketing need...
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