Attribution Marketing Podcast

Sarah Carnes and Matt Stoffel from 9 Clouds explain some of the common automotive marketing mistakes they see automotive dealers making day in and day out. 

Jeff Pollak and Anne Marie Broast from Radio Active Media break down how radio has evolved to compete against digital advertising products - by utilizing attribution. Advertisers from all industries are demanding measurement and performance metrics to help justify their ad spend on any particular channel - this requires multi-touch attribution, the next evolution of radio. Learn from Jeff and Anne...

Bill King talks about Frase.io and it's content optimization software - and how the search engine optimization (SEO) game has changed dramatically over the past few years. No longer will a volume of content work, you need to have the most competitive article - the best answer - to the query if you how to rank. Bill discusses the four key pillars to a solid content marketing strategy: Informational...

David Christopher discusses his three stages of Attribution growth - and how it impacted Tailwind’s ability to sign up and convert new customers Here are the stages:  Stage One:  Build a monster spreadsheet  Troubles with last click and first click  Tracking leads, signups, upgrades and advocacy  Lack of buy in and internal adoption  Stage Two:  Get channel owners to buy in to attribution data  Up...

Podcast consumption is growing – and so are podcast ad budgets. Podcast ads are unique when it comes to attribution – part digital, part broadcast, part i’ll download this now, but listen to it later.”  Bryan Barletta of SoundsProfitable.com (a great source for podcast industry news), discusses how the podcast adverting industry works – and how you can make it work for you. Topics include: Spotify...

Nick Heitz from Twitch discusses how enterprise advertisers use branded content to influence consumer perception. The most effective campaigns were omni-channel platform first strategies where one piece of creative is customized for each platform where that messaging lives.  Nick believes the trend will be for brands to move to subscription models to learn more about their customers and to build t...

Spencer Aronfeld breaks down how he started his law firm over 30 years ago - and build it's brand with authenticity and trust. As a Miami personal injury attorney, Spencer has consistently used content marketing, SEO and targeted advertising to grow his practice.

Alex Yackery of Venture Solar breaks down how he grew his organization to become one of the best solar companies in the North East region. Venture Solar has deployed more than 20 different marketing channels ranging from radio and TV to kiosks in supermarkets, but across all channels several elements were critical to their tremendous growth: The Customer Journey: The company focused on the entire...

Broadcast advertising works, and no industry puts it to better use than automotive sales. “The consumer is not in charge of how and when something is broadcast over the airwaves,” says Richard Brauns, Senior Partner at JKR Automotive Advertising & Marketing, one of the top automotive-only ad agencies helping 110 dealerships nationwide. Brauns, who has auto dealership sales and marketing in his blo...

Featuring Matt Finn, Senior Manager of Strategy and Business Development at MarketForce, a full-service global digital marketing agency focused on ecommerce performance. Finn sheds light on what it takes to market successfully in the EU, which can be tricky as each country has its own nuances. While sometimes lifting and shifting brand campaigns from North America can be effective, more so in the...

In this episode we interview Jeff Cohen of SellerLabs.com on the ins and outs of Amazon advertising. Unlike other digital ad networks like Google and Facebook, Amazon has a direct connection between the ad and the conversion. This allows for a host of new strategies to be deployed in this pay to play environment.

Direct-to-consumer brands should undoubtedly consider broadcast as an effective marketing channel, says Pierre Bouvard, Chief Insights Officer of Westwood One. In this episode, he reveals insights from the second annual Westwood One-LeadsRx Direct-to-Consumer Media Attribution and Awareness Report that found radio and TV delivered 7 times the lift of Google and Facebook during the study time perio...

Peter Shankman, founder of HARO and serial entrepreneur, discusses how listening your customers is still a tried and true way of optimizing your customer's experience.

In this episode we discuss the importance of keeping the customer at the center of everything you do. With customer centric marketing, your prospects have a better experience reaching their goal and your organization experiences a lower cost per acquisition.

In this episode we will cover the variety of data available to marketers and highlight what data is important to keep an eye on.