Attribution Marketing Podcast

Host Lucas Sommer discusses what marketing attribution is all about and the benefits marketers can expect when doing attribution correctly.

Deepa Garg, from Prosperity Digital Marketplace, talks about purpose driven marketing and using that as the foundation for your entire customer journey. Through her role in various non-profit and for-profit organizations Deepa has driven marketing performance by keeping these multi-channel marketing strategies in mind.

Paul Deraval took his background in web design, web applications and software development, along with experience angel investing in a startup digital agency, to found NinjaCat, which provides marketing teams with an all-in-one platform to store, report, monitor, and analyze marketing performance data at scale. In this episode, he talks about how that agency experience created a “light bulb” moment...

On today's episode, we have Cristina Mas from C I M consulting. One of the leading marketing creative and public relations firms in south Florida. Cristina has worked with brands from all around the country and all around the world. To get more out of that creative push and creative messaging. 

Bryan Lozano from LeadsRx discusses how to transition to a first party ecosystem for your data. As third party cookies are depreciated, and consumer privacy continues to be protected, the need to collect first party data from your customers is now more important than ever.

Visit http://bit.ly/ox-leadsrx for your chance to win free tickets to this years https://omnichannelx.digital/ conference. On today's episode, we have Nas Urbina who is a globally recognized leader in the field of content strategy and customer experience. He literally wrote the book on content strategy for organizations. 

In this episode we have Frans Riemersma, who is the number one MarTech influencer in the Netherlands, and a thought leader all throughout Europe. He's passionate about marketing technology and for decades he's been designing technology stacks for companies like HP Adidas. Audi Unilever, Phillips, Ikea, and everything in between. Frans explains how years of marketing, software development and consu...

The burgeoning podcast industry presents an interesting opportunity for not only typical direct response, DTC businesses who have been taking advantage of the exposure for some time, but traditional brands and multimedia advertisers and the traditional mega agencies that represent them are looking to reach these audio platform audiences as well. So says Daryl Battaglia, SVP, Market Development & S...

Kyle is an industry pioneer pushing forward a lot of the new strategies and tactics in influencer marketing. And we've brought him on the show to talk about how influencer marketing can be applied to enterprise businesses, as well as direct to consumer businesses, B2B businesses, and everything in between. https://www.linkedin.com/in/kylehjelmeseth/ https://www.instagram.com/kylehjelmeseth/?hl=en...

It is so common and so difficult, for companies to not understand what's working and what's not - or not even have a methodology for figuring that out. We have to know what is working because businesses need to actually care about driving from the opportunity stage to a closed won stage.

Learn from guest Ruth Stevens as she breaks down critical lessons in B2B marketing. These tried and true lessons are even more important in todays B2B marketing landscape.